Beauty brand Avon has launched an information portal aimed at young women to raise awareness of the early signs of abuse. The ‘Lovestrong’ portal, launched for the International Day for the Elimination of Violence Against Women on 25 November, shines a spotlight on the often-hidden ways in which coercive control can be disguised as love. Curated in collaboration with experts and NGOs across the world, the open-to-all resource centre highlights common early warning signs of abuse, provides information to help people spot patterns before they escalate, and empowers them with guidance on how and where to access help safely.
Kantar, a marketing data and analytics company, and data collaboration platform LiveRamp have expanded their partnership to allow LiveRamp clients to benefits from Kantar’s customer behaviour data. LiveRamp clients can now access shopper behaviour insights from Kantar’s Worldpanel division to better target their online campaigns. The enhanced offer is available within the UK, France, Spain and Brazil with immediate effect, complementing Kantar’s LIFT and Profiles audience segments which are available to LiveRamp clients in the US.
RTL AdAlliance, the international sales house of RTL Group, has introduced a tool for brands to utilise classic trade marketing on linear TV. FMCG brands that are listed at local retailers are now able to localise addressable TV ads for region-specific retailer campaigns. The solution has been made possible by Offerista Group and the SME unit of RTL AdAlliance. The ad format is localised for defined areas throughout Germany to drive relevance for viewers and direct consumers to the point of sale by featuring grocery stores in the vicinity.
ShowHeroes, a digital video advertising and CTV solutions provider, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This has been achieved through a collaboration with TVision, a TV measurement and audience attention data platform. The Attention Index for CTV will leverage TVision’s advanced measurement panel. This alliance complements ShowHeroes’ existing partnership with Adelaide, which was introduced earlier this year.
Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date. This update includes powerful new AI use cases that help digital marketing, product and tech teams work more efficiently, and flexible purchasing options to serve businesses of all sizes. While 80% of organizations expect to compete primarily on customer experience (CX), the reality is that 2 in 5 experiences still lead to frustration. AI has become the key to fast-tracking customer understanding and optimizing customer journeys efficiently. To enable teams to respond swiftly and effectively to customer data, Contentsquare will introduce new practical AI features across its platform. Benefits include seamless integrations with key data platforms including AWS, Databricks, Microsoft, and Snowflake.
New research from enterprise tech Storyblok has revealed that some of the world’s biggest brands still feel held back by outdated legacy tech stacks that cannot meet their evolving needs. 300 IT and marketing leaders at global businesses, a third (29%) of which state revenues over $100M, were asked a range of questions about their company’s Content Management System (CMS) and the scope to integrate new tools and applications as part of the existing tech stack. Unsurprisingly, given that all surveyed companies use monolithic CMSs, most respondents (93%) expressed frustration with limited integration options with other services and tools in their tech stack. Two in five (38%) also state they constantly need a better integration experience and a quarter (24%) find integrations “difficult,” showing a need for more flexible solutions. Additionally, outdated content is a widespread problem. Most respondents report that 20-30% of their CMS content is no longer relevant, with only 29% updating content monthly or less. This comes as two in five (37%) admit to not having an audit or update process that works for them.
Adtech company Utiq has launched a Trusted Partner Programme and Certification for the industry. The Trusted Partner Programme aims to educate for evangelism, sales enablement, and implementation of the Utiq service to help engage a wider set of industry customers than Utiq could achieve on its own. Utiq will deliver the programme through a combination of online learning, 1:1 coaching from the company’s subject matter experts, and final examination and certification. The first partners to have progressed through the programme and achieved certification include GroupM and Accenture Song.
Spin Master, a children’s entertainment company and owner of the Rubik’s Cube, has launched Rubik’s Run on Roblox, developed in partnership with user-generated content game development studio The Gang. In the game – which features puzzle islands, social gaming, progressive difficult, and daily challenges – players have to navigate through levels while collecting Rubik’s pieces.
Golf retailer American Golf has partnered with Fluent Commerce as it aims to improve customer experience, operational efficiencies, and revenue. AyataCommerce, a technology services company and longstanding partner of Fluent Commerce, led the implementation of Fluent Order Management with American Golf.
Commerce services platform Shopline has completed the implementation of its enterprise solution for affordable fashion retailer Everything5pounds. Features within Shopline’s solution include a “smart search” recommendations app, member loyalty, wishlist, conversion booster, and product recommendations.
