Digital media measurement platform DoubleVerify (DV) has made a strategic investment in FirstPartyCapital, an early-stage venture capital firm focused on adtech, martech, and digital media.
FirstPartyCapital will use the investment to strengthen its mission to support industry startups around the world, while DV reinforces its commitment to backing early-stage, AI-driven companies.
“This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” said Rich Ashton, Managing Partner at FirstPartyCapital. “We’re proud to play a role in the industry’s evolution. With this capital injection, DoubleVerify becomes not only one of our largest investors but also a key partner to our portfolio companies as they scale. Partnering with one of the world’s leading technology companies is incredibly exciting for us and the entrepreneurs we support.”
DV hasn’t been shy in making investments and acquisitions over the past few years. In total, the platform has invested over $200 million through acquisitions, which have included Scibids and Rockerbox.
“At DoubleVerify, we believe that fostering innovation in the adtech ecosystem benefits the entire industry – driving better outcomes for advertisers, publishers, and consumers alike,” said Doug Campbell, Chief Strategy Officer at DoubleVerify. “Our investment in FirstPartyCapital aligns with our commitment to supporting groundbreaking technologies that enhance performance, optimisation, and AI-driven innovation. As the industry evolves, we will continue to explore strategic opportunities that push the boundaries of digital advertising and deliver measurable value.”
FirstPartyCapital’s portfolio includes companies like Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, Pixels, and more.
*DoubleVerify is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
