The shortlist of entries in contention for this year’s JCDecaux Programmatic DOOH Live Awards 2025 has been announced.
A judging panel of ad industry experts gathered recently to create the shortlist from more than 50 high-quality entries across the awards’ 8 categories. The shortlisted companies will be invited to present their entries in front of a live audience at the JCDecaux Programmatic DOOH Live Awards 2025 on 1 May in Central London.
The shortlisted entries are:
Best Use of Traditional and pDOOH
- Journey Further and La Redoute
- Talon, OMD UK, and McDonald’s
Best Use of pDOOH and Mobile
- Hawk (an Azerion company), the7stars x Prospero, and FreeNow
- Blis, EssenceMediacom UK, and DFS
- Talon, OMD UK, and McDonald’s
Best Integrated pDOOH Campaign
- Wavemaker UK, The Trade Desk, and Danone – Actimel
- GroupM UK, Wavemaker UK, DOOH.com, adam&eveDDB, On Device, and Eurostar
- StackAdapt, Somebody Digital, and Ramsbury
- Wavemaker UK, GroupM UK, DOOH.com, Global, The Trade Desk, and Danone – Volvic
- Wavemaker UK, Blis, and Danone – Alpro
Best Use of Data
- Hawk (an Azerion company), Captify, EssenceMediacom UK, and Tombola
- Yahoo DSP, i-media, and Holiday Inn by IHG
- Skyrise, CNS, and Flagstone
Best Use of Dynamic Creative Optimisation
- GroupM UK, EssenceMediacom UK, DOOH.com, On Device, and TUI
- Scoota and The Ivy
Best Use of Brand Measurement
- Blis, EssenceMediacom UK, and DFS
- GroupM UK, EssenceMediacom UK, DOOH.com, On Device, and TUI
Best Use of Performance Measurement
- Scoota and The Ivy
- StackAdapt and Wasabi
- Skyrise, CNS, and Flagstone
Best Multi-Market Campaign
- Journey Further, and oneworld
- Vistar Media and Rituals
NDA’s editor Justin Pearse commented: “Although this is only the second year of the JCDecaux Programmatic DOOH Live Awards, we received dozens of fantastic entries for consideration. The selected shortlist represents some of the UK’s most innovative and effective campaigns over the past year; campaigns that have truly leveraged the capabilities of programmatic DOOH as a format.”
To register to attend the JCDecaux Programmatic DOOH Live Awards 2025, click here.
