Future, a global player in specialist media, has unveiled Advisor, its latest data and technology innovation, an AI content categorization engine that harnesses the power of machine learning and large language models for real-time, in-depth article analysis. Built in-house by Future’s data science, engineering and product teams, and integrated across more than 50 of Future’s specialist brands such as Marie Claire, Who What Wear, Tom’s Guide, PC Gamer, The Week, and more, Advisor has already driven measurable outcomes across three core areas: eCommerce, Advertising and User Engagement.
Award-winning independent out-of-home (OOH) verification company Veridooh has partnered with the UK’s fastest-growing roadside media owner, 75Media. 75Media has approved Veridooh’s independent verification solution, making it available to all clients. Through this partnership, 75Media can now offer its clients the ability to independently verify all OOH campaigns, giving advertisers a new level of transparency and trust in their OOH investment. Veridooh’s proprietary SmartCreative™ solution is the world’s first to independently collect all the data needed to track, measure, and verify the performance of digital out-of-home (DOOH) campaigns. This technology provides over 400 metrics on campaign delivery.
Barb, the industry’s standard for understanding what people watch, is issuing an invitation to tender (ITT) for the third phase of its API development today. Barb is seeking experienced partners to deliver a quicker, more capable API, which offers built-in metrics (such as reach, frequency and TVRs), while anticipating future industry needs. API 3.0 will sit alongside, and pull data from, the Barb Data Hub when it launches later this year. Barb launched its first API iteration in January 2023 to give its clients more flexibility in how they access viewing data and to enable them to integrate it into their own tools and systems. The API is free to access for Barb underwriters and clients with a full licence. The current invitation to tender is available to potential suppliers, with a deadline of July 11th 2025 to submit an intention to bid.
Native search advertising adMarketplace has announced the results of its successful, ongoing partnership with THG, the global health and wellness consumer brands group, that has driven significant revenue growth and cost efficiencies for the e-commerce innovator. The collaboration has yielded a 10% increase in incremental revenue for THG’s beauty retail business while improving its marketing efficiency, driving measurable savings. THG partnered with adMarketplace to diversify its search advertising beyond traditional search engines like Google and Bing. Facing rising competition and costs on legacy search platforms, THG leveraged adMarketplace’s exclusive native search ad placements across browsers and buy now, pay later (BNPL) apps to reach high-intent consumers across the open web. The partnership launched across THG’s beauty brands in late 2022, enabling the brand to connect with new customers outside of standard search engine results pages and drive more cost-efficient traffic to its sites. This resulted in a 0.3% reduction in the cost-of-sale (COS) while scaling customer acquisition and delivering 10% growth in incremental revenue.
Over half (53%) of UK marketers are now using Tiger Teams: small, cross-functional groups focused on solving critical challenges quickly and effectively. This illustrates a clear shift in how marketing departments are tackling today’s growing market complexity and evolving consumer expectations.That’s according to the Optimize Everything report from Optimizely, the digital experience platform. Based on a study of 100 marketers, the report reveals the new strategies teams are using to simplify operations and boost performance. The concept of Tiger Teams was developed in NASA, with small, specialised groups of cross-functional experts assembled to tackle critical and complex problems quickly. This model has recently spread throughout businesses and is now becoming the structure of choice for today’s marketing teams. These teams bring together subject matter experts from different disciplines — breaking down silos to address a specific challenge or objective from all necessary angles.
Talon.One, an enterprise loyalty and promotion software, has announced a $135 million growth funding round from new investors Silversmith Capital Partners and Meritech Capital, with participation of existing investor CRV. Talon.One’s platform empowers over 270 customers across a range of sectors to build personalized, scalable promotions and loyalty programs through smart use of data – driving deeper engagement and lasting loyalty with their customers, while also protecting their margins. Customers include H&M, Adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom. The new capital will accelerate ongoing innovation of the Talon.One platform and strengthen the company’s leading market position in the US, UK, Europe and APAC. The investment will focus on delivering AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.
BBC Studios has officially outpaced every UK broadcaster and most global streamers in YouTube watch time and TikTok engagement, according to the latest data. The numbers reveal a remarkable transformation since launching its advertising proposition in 2023. In 2024 alone, BBC Studios delivered almost 6 billion ad impressions[5], with formats outperforming industry benchmarks on both reach and relevance, and and has been named European Publisher of the Year for two years running at the Lovie Awards.
Chart-topping Scottish superstar Lewis Capaldi (@lewiscapaldi) delighted fans in London’s West End on Wednesday evening, making a surprise appearance to launch the ‘Room to Reflect’ immersive experience. Developed in partnership with TikTok, the sanctuary offered Londoners a break and to take a moment to reset following the release of its new wind-down feature designed to help young users switch off. The ‘Room to Reflect’ provided a tranquil escape from the hustle and bustle of the West End, inviting Londoners to pause and reflect with a guided wellness experience voiced by Capaldi himself. The experience featured calm, soft lighting and ambient sound, with Capaldi’s voice guiding each visitor through a short mindfulness session. Participants received a personalised video of their session, which included a link to the ‘Survive’ sound on TikTok, encouraging fans to share their experience and Capaldi’s new music with their followers.
Debenhams Group, the online retail company behind brands including Debenhams, PrettyLittleThing, boohoo, boohooMAN and Karen Millen, is accelerating the adoption of AI to drive business growth and enhance the shopping experience for its customers. A new multi-year agreement with cloud provider, Amazon Web Services (AWS), will streamline The Group’s operations and rapidly scale new brands using AI-driven tools. The Group already uses AWS cloud services on the Debenhams platform. AWS’s serverless cloud technology powers the retailer’s highly successful marketplace model by facilitating the faster onboarding of third-party sellers, a broader product selection and an effortless purchasing journey. Building on this foundation, Debenhams will now deploy advanced technologies like Generative AI (GenAI) to deliver business value through increased operational efficiencies and improved personalisation.
Mirakl and Shopify are strengthening their collaboration to enable large enterprises to accelerate marketplace launch and management through the new Mirakl Platform Connector for Shopify, available in July. Building on their successful history of seller & brands integration through its app in the Shopify App Store Mirakl Connect, the leading global platform for channel management, this partnership expansion will deliver enterprise-grade marketplace operation capabilities for enterprise merchants to Shopify’s growing enterprise customer base and deepens Mirakl’s commitment to merchant satisfaction, innovation, and growth.
At the heart of this enhanced partnership lies a commitment to technological innovation and operational excellence. With this new integration, large enterprises powered by Shopify will accelerate their marketplace strategy with Mirakl while maintaining the robust functionality required for complex business operations.
