A new study of over 2,000 UK consumers, commissioned by the data-driven loyalty and engagement platform LoyaltyLion, reveals that 55% of UK shoppers are more likely to join loyalty programs now than they were a year ago as economic uncertainty continues to shape spending habits. Younger generations are leading the way – 71% of Gen Z and 72% of Millennials say they’re more likely to join a loyalty program now than twelve months ago.
The world’s biggest online rugby union media network has been created through a partnership between Planet Sport and Ruck.co.uk. Brands and advertisers can now reach an addressable audience of 8m rugby union fans each month through the combined marketing power of Ruck and Planet Sport’s rugby title, Planet Rugby. Planet Sport, owner of Planet Rugby, has won the rights to represent Ruck’s advertising inventory, packaging up the UK’s two leading specialist rugby news brands for the first time. Planet Sport’s Monetise Hub solution will provide Ruck with a bespoke advertising technology stack and audience monetisation solutions to help Ruck capitalise on its global audience of rugby union fans.
Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company. The partnership aims to expand access to premium in-app inventory for performance advertisers worldwide. With this integration, Axis users can now tap into AlgoriX’s brand-safe, high-performing in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets. The integration is now live and available to all Axis clients. Advertisers can begin activating in-app campaigns and accessing new mobile-first audiences at scale.
Invibes Advertising (Invibes), a digital advertising innovation company, has unveiled Fusion – a proprietary, fully automated GenAI solution that integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability. Fusion launches with travel brand Visit Glasgow, in partnership with the agency Bright Signals. Key assets and imagery are stored within the Invibes GenAI Creative Hub and plugged into the Smart Crawler, Auto Ad and Real-Time Ad Delivery to instantly embed travel ads into articles, offering a built-in Book Now button.
VIOOH, a global digital out of home (DOOH) supply-side platform, has announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. The media and entertainment district seamlessly blends outdoor media and interactive, experiential marketing, making it the number one most visited cultural destination in the UK. Outernet gives advertisers programmatic access to nine premium digital screens generating over 233 million monthly impressions, representing 2.5% of the UK’s digital OOH market spend.
Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its UK launch Telco partners, Utiq now steps up a gear through its initial collaborations with some of the leading, digital content owners in the market – Bauer Media, Immediate, and Netmums – with more launch partners to be announced soon. These launch partnerships will enable brands and agencies to access scaled, deterministic addressability and measurement of human audiences across all environments – including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques.
Vistar Media, a global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, has announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are essential. PG allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during high-demand periods. With the addition of PG, Vistar’s marketplace now supports the full spectrum of programmatic transaction types—open exchange, private marketplace (PMP) and guaranteed—ensuring every campaign objective can be met.
Captify, a provider of real-time audiences and insights fueled by Search Intelligence, today announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory. Through this partnership, Adalyser’s ActiveVoice Store platform will utilize Captify’s search intent data to help advertisers reach UK households based on their online search behavior. As a result, advertisers can now tailor their TV targeting to specific consumer interests and needs, driving greater relevance and campaign effectiveness. The ActiveVoice Store platform is a transparent, addressable total TV solution. The self-serve planning and activation tool serves as a single access point to broadcaster VOD, AVOD and SVOD, including Sky, ITV and Channel 4, allowing advertisers to activate an intent-based audience campaign in three simple steps.
Liftoff, an AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization. This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025. In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier.
Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers planning to spend the same amount, 10% of the silent generation and 1% of Generation Z (see note 1). These are key findings of research conducted by Azerion and flag the value of the Gen X audience that can be overlooked by promotions. The omnichannel advertising platform undertakes its annual ‘Christmas in July’ study to discover the key shopping trends that will help brands shape their media strategies as they plan in advance for the winter celebrations.
Almost 2 in 3 greenwashing-related advertising complaints upheld by the UK’s Advertising Standards Authority (ASA) could have been avoided if the claims had undergone independent ESG assurance during the campaign development process, according to new analysis from advisory firm Menzies LLP. With ESG assurance, external experts verify that environmental claims are accurate, evidenced, and clearly worded.Regulators are tightening their grip on environmental messaging – April’s Digital Markets, Competition and Consumers Act now gives the CMA power to fine brands up to 10% of global turnover for misleading green claims, without court proceedings. Against this backdrop, the findings highlight a major blind spot for many brands and the agencies that advise them. The analysis, published in Menzies’ new Green Claims, Red Flags report, reviewed 1,090 ASA rulings issued between March 2020 and March 2025.
Kochava has uncovered a sophisticated fraud scheme, labelled Monolith Fraud by our data scientists, which is siphoning millions from app install campaigns running within the walled garden of a trusted super publisher. Kochava’s new findings report Monolith Fraud consumed on average a third or more of ad budgets. For some leading brands, in the worst cases, more than two-thirds of attribution claims from the network were for fake devices. The Kochava team uncovered that these VMs create app install traffic that on the surface appears legitimate. However, when examined with high-resolution data, tell-tale patterns emerge.
Sitecore®, a digital experience company, has announced a strategic partnership with Gradial to simplify and accelerate how marketers deliver personalized campaigns, driving and monetizing engagement – at scale and at a fraction of today’s cost and effort. The collaboration marks a major step forward in Sitecore’s commitment to agentic AI innovation. Gradial’s AI-powered orchestration platform integrates with Sitecore’s digital experience platform to automate the execution layer, turning marketing briefs into live campaigns without the handoffs, tickets, or delays.
