Veridooh, the independent out-of-home (OOH) verification company, has announced a preferred partnership with Audience2Media Global, an global ad agency. Following extensive testing, this collaboration brings Veridooh’s independent verification technology to Audience2Media Global’s clients across the UK, Malaysia, and Hong Kong, empowering advertisers with transparency and confidence in their OOH campaigns. Veridooh’s proprietary SmartCreative™ solution is the world’s first to independently collect all the data needed to track, measure, and verify the performance of digital out-of-home (DOOH) campaigns. This innovative technology provides over 400 unique metrics on campaign delivery, presented in a single dashboard.
Havas Media Network UK has launched Brand Insights AI, a groundbreaking tool that empowers brands to understand and optimise their presence across the world’s leading AI large language models (LLMs). The latest addition to Havas’s Converged.AI operating system launched in 2024, the technology’s sophisticated insights will give clients new insight into how the LLMs are influencing consumer behaviour in today’s media ecosystem. The sophisticated tool offers multi-model analysis at scale, scanning six major AI platforms – Chat GPT (Open AI), Claude (Anthropic), Gemini (Google), Sonar (Perplexity), Grok (xAI) and DeepSeek – to deliver a unified view of how brands are perceived and ranked in real-time.
Boku (AIM: BOKU), a global network of localised payment solutions, is pleased to announce that it has entered into a strategic partnership with Canva, the all-in-one visual communication platform, to help expand Canva’s reach in Asia as well as its plans to expand across Europe. The collaboration will enable millions of people to more easily access Canva’s creative tools through innovative, localised payment solutions – an alternative to traditional card linked payments. Canva, a subscription-based SaaS platform, will leverage Boku’s global network of Localized Payment Methods (“LPMs”) and regional payments expertise to bring its services to more people in regions where traditional payment card usage remains low.
Reward, a global leader in Customer Engagement and Commerce Media, announces the renewal of its strategic partnership with NatWest Group, marking the continuation of a decade-long collaboration delivering personalised, value-driven customer experiences. Since the partnership began, Reward has powered MyRewards, NatWest’s award-winning flagship loyalty programme, providing millions of customers across debit and credit portfolios with meaningful, tailored rewards. Under the renewed agreement, Reward will deliver an innovation roadmap focused on AI-powered hyper-personalisation and highly targeted experiences, all enabled by Reward’s proprietary customer engagement platform.
Rapport and Vistar Media, the leading global provider of technology for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, have joined forces with UniLED Software to roll out independent verification across all IPG programmatic digital out-of-home (DOOH) advertising campaigns in the U.S. The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression. Through the third-party validation of delivery, play and impressions, UniLED’s award-winning UniLIVE platform will provide Rapport and Vistar Media with increased clarity on the true performance of campaigns. This marks a significant departure from self-reported data models and a major stride toward industry-wide accountability.
The victorious Lionesses’ on-pitch success has been replicated across adland this summer, with UEFA Women’s Euro creatives responsible for seven of this year’s top summer sports ads according to System1, The Creative Effectiveness Platform. While UEFA Women’s Euro 2025 creatives dominate the list of top-performing ads, other successful creatives centred on Wimbledon, The French Open, and the FIFA Club World Cup. Brands included in the top ten commercials include Axa, Lidl, and old favourite Walkers, which is known for its football-centric advertising campaigns.
Regit, the UK’s leading ‘digital garage’, and Rhino, a retail automotive marketing specialist, have launched a new solution designed to fix one of the biggest challenges facing UK car dealers and original equipment manufacturers (OEMs) today: the lack of accurate, compliant, and high-quality customer data. Rhino, which has over 30 years of experience and delivers more than 2,000 dealership events annually, is now integrating Regit’s audience platform into its dealer campaigns to reach new, high-intent car buyers more effectively. With brand loyalty declining and the cost of acquisition rising, many OEMs and dealers are left relying on outdated databases that deliver diminishing returns, especially as 76% of consumers expect to be less brand loyal in the EV era, according to Regit’s data. This new model changes that, offering precision-targeted, data-led sales activation that drives measurable outcomes.
Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. Retargeting website visitors via email has long been proven to be effective. Cart abandonment emails uplift conversions by 26% on average, but it is estimated that 90% of a brand’s website traffic are “ghosts”, who visit sites without identifying themselves or starting a purchase. esbconnect now enables brands to identify those anonymous visitors, link them to an email address, suppress any of their current customers, and retarget them by email, encouraging them to purchase or subscribe.
Moloco, the AI performance advertising company,has released new research on the growing disparity between mobile app advertising spend and consumer attention. The new research study, Performance Through Independence: Unlocking Incremental App Growth Beyond Google and Meta, shows that even as mobile attention shifts to millions of mobile apps, mobile marketing spend remains highly concentrated with Google and Meta which today attract 88% of consumer mobile app advertising dollars. The report, developed in collaboration with Sensor Tower and Singular, shows that advertisers can increase financial returns by up to 214% by adjusting their advertising mix to reach users across the broad range of mobile apps where users now spend time.
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that OTT Studio has selected Amagi ADS PLUS as its exclusive monetization partner for its Connected TV (CTV) ad inventory. This partnership spans OTT Studio’s growing portfolio of FAST (Free Ad-Supported Streaming Television) channels and its major entertainment apps, including Free Movies Plus, Christmas Plus, and others.
THG Commerce, the complete ecommerce solutions provider from THG Ingenuity, has announced the expansion of its comprehensive social commerce capabilities, alongside achieving official TikTok Shop Partner Status. THG Commerce’s enhanced offering provides an end-to-end managed service, designed to navigate this dynamic landscape and reduce complexity for brands. Services now include social strategy development, live commerce execution, cutting-edge content creation, influencer and affiliate marketing, community management, and robust social analysis and reporting.
The World Out of Home Organization is linking up with Ad Net Zero, the global advertising industry initiative, to refine the Global Media Sustainability Framework (GMSF) so that it better reflects the specific characteristics of Out-of-Home media. Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major media types and it will now be enhanced with WOO’s input and expertise to ensure accurate calculation across OOH formats such as Classic, Transient and Digital.
