Shelter unveils powerful new film with support from Beyond
Shelter has launched a major new film as part of a nationwide multi-channel campaign celebrating the legacy, influence and future of social housing. Featuring some of the country’s most iconic names, including Adele, Paul McCartney, Sir Geoff Hurst and more, alongside real-life heroes, the film showcases the generations of talent, creativity and community shaped by social housing.
Created by Shelter’s in-house team, with media planning and buying handled by Beyond, the campaign arrives as homelessness in England has reached record breaking levels in recent years, with many more people in urgent need of a genuinely affordable social home. Through the creative concept ‘Foundation to Thrive’, Shelter is showcasing the achievements, big and small, that have been made possible by the legacy of social housing, much of it built by councils that understood the needs of their communities.
As part of the launch, Beyond has delivered a digital-first strategy across Meta, Reddit and YouTube to distribute the campaign film, to share the epic compilation of people and moments that have flourished thanks to social housing. This is supported by a strong local media presence across London, Manchester, Birmingham, Liverpool and Leeds, combining high-impact physical media including full-page press placements and prominent OOH[AD1] at London Waterloo with geo-targeted audio and social activity, ensuring the issue feels both urgent and locally relevant to communities across the country.
The campaign will be live across all platforms from 5th until 28th May.
Brands at Work Group acquires Chorus
Brands at Work has acquired creative agency Chorus to redefine connected brand experiences. By fusing experiential marketing with creative communications, the newly expanded Group aims to empower brands to turn strategy into campaigns and experiences that move people everywhere.
Brands at Work anchors the offering with its award-winning internal, B2C and B2B engagement for clients including Deloitte, Novartis, and BT. Chorus injects a dynamic consumer edge, known for orchestrating standout campaigns for legacy brands like Johnnie Walker, Montblanc, and The Macallan. Chorus has built a stellar reputation for combining strategic insight with brave design to create emotion-led brand activations.
This move strengthens the Group’s ability to help brands show up consistently across every audience and channel, from employee and B2B engagement through to large-scale consumer activations.
The partnership builds on existing relationships at the leadership level and a shared approach to creativity, collaboration and client work, making this a natural next step for both businesses.
Brave Bison Partners with iVisit Boxing
Brave Bison, the digital media, marketing and technology company, has announced a new partnership with iVisit Boxing (iVB), the disruptive live sports entertainment organisation, to deliver and scale its ambitious new global city-vs-city franchise league, the Iconic Boxing League (IBL).
Brave Bison’s Media Network, which has retained YouTube Certified and Preferred Partner status for over a decade, will manage iVB’s YouTube channel end-to-end, providing strategic oversight across live event streaming, content strategy and programming, optimisation, audience development, and rights management. Working with Boxing News, Brave Bison’s fan engagement consultancy Engage will drive sustained reach and engagement, utilising its suite of tech tools to manage collaborations with content creators. The partnership marks a significant step forward in how boxing is distributed, consumed and commercialised in the digital age.
Brave Bison’s partnership with iVB publicly launched with iVB’s official press conference on Thursday 7 May in San Francisco, staged aboard a yacht positioned in front of Alcatraz Island at 1pm PST. The announcement marks the beginning of a global calendar of qualifier events and a full league season across the US and Europe.
Digital marketing agency Impression expands to the US
British performance marketing agency Impression has expanded into the US market with its first two American clients, following sustained growth in the UK. The agency launched an office in New York, where its first US clients include luxury holiday club operator Exclusive Resorts and financial seminars marketing firm AcquireUp.
Through its partnership with Exclusive Resorts, Impression will aim to boost the brand’s organic SEO to better elevate its products to a high-net-worth audience. Meanwhile, AcquireUp has engaged Impression to assess and hone its marketing strategies by identifying additional channels and integrating AI-driven creative optimisation.
Impression’s US launch follows a period of sustained success for the company. First founded in Nottingham in 2012, Impression now has three UK offices across Nottingham, London, and Manchester, and works with household names such as Stella McCartney, DHL, Milwaukee and Clarins to unlock growth through integrated performance ecosystems.
THG Studios Brings Cowshed’s British Soul to Life
THG Studios has partnered with iconic British wellness brand Cowshed to launch Gloriously Untamed, a vibrant new campaign for its 2026 relaunch. The campaign delivers a bold, distinctly British creative direction that celebrates the brand’s Somerset roots, elevated craft and unmistakably irreverent personality.
Founded in 1998 at Babington House in Somerset, Cowshed is reintroducing itself with a renewed sense of confidence, character and British provenance. Shot in the glorious English countryside, the creative captures the brand’s “champagne flutes and muddy boots” philosophy, embracing the idea that calm and chaos can coexist beautifully in everyday life.
Created by THG Studios, the campaign resonates with audiences seeking authenticity over perfection, offering a reminder to pause, indulge and enjoy a well-deserved feel-good moment. By combining a physical shoot with smart, subtle AI enhancements, THG Studios’ creative and production teams delivered a campaign that feels both premium and profoundly authentic. They captured the spirit of the brand by leaning into the beautiful duality of British life, creating standout content that amplifies Cowshed’s distinctive voice in a crowded market.
Cowshed also worked with THG Studios on e-commerce photography, using its world-class studio environment to bring a more premium, cohesive expression to the refreshed product range.
Bountiful Cow and The Telegraph team up for nationwide pub activation
The Telegraph is taking its “Save Our Pubs” campaign nationwide with Bountiful Cow in a multi-channel activation culminating in the distribution of 500 casks of ‘Telegraph Ale’ and free pints at over 250 pubs across the UK for readers on National Pub Day, 16 May.
National Pub Day recognises the pressures facing Britain’s hospitality industry. With an average of four pubs closing every day in 2026, the initiative aims to spotlight the issue while encouraging people back into pubs across the UK.
The media strategy follows a two-phase approach: first building awareness around National Pub Day, before driving participation on the day itself. Activity builds ahead of National Pub Day with broadcast outreach, alongside coordinated influencer activity designed to drive footfall.
Influencer activity celebrates the importance of their local pub and a CTA to followers encouraging them to support theirs on 16 May, while live social coverage and user-generated content amplify participation on the day.
National Pub Day will be supported by The Telegraph’s live blog, featuring coverage from pubs across the UK alongside coordinated talent and influencer activity, creating a nationwide moment of engagement.
TBWA/MCR launches ‘First Stop Toolstation’ campaign
TBWA\MCR has launched a new campaign for Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies. The new brand campaign “First Stop Toolstation” is an evolution of last year’s ‘Next Stop Toolstation’ proposition and is designed to shift the perception of the brand from being a reactive choice, to the first place tradespeople think of in the morning before their job begins.
The campaign centres on a simple but powerful proposition: with stores open for early risers from 7am Monday to Saturday and 9am on Sundays, and with Fast Track delivery to site in as little as 30 minutes, Toolstation will help tradespeople own the morning by being front of mind from the very outset.
Running across YouTube, radio and social media, the campaign uses distinctive, humour‑led creative to bring to life the everyday realities of tradespeople, particularly those early‑morning starts when preparation is key. The creative will also be seen across HGVs in Toolstation’s logistics fleet.
Contrivian appoints Ilex Content Strategies to support international growth
Contrivian, a technology company providing intelligent mission-critical connectivity, has appointed Ilex Content Strategies as its public relations agency of record. Ilex will deliver strategic communications designed to support international sales and strengthen Contrivian’s position across markets.
Contrivian serves governments, emergency responders, energy operators, mining and enterprises operating in remote environments where connectivity must remain stable, secure and predictable. Contrivian enables organisations to modernise connectivity without adding complexity or disruption, ensuring all organisations are connected without failure, everywhere.
Together, Contrivian and Ilex will work to elevate the company’s international profile through targeted media engagement, thought leadership and strategic communications that reinforce Contrivian as a trusted provider of resilient connectivity. The partnership will support Contrivian’s growth, increasing visibility, strengthening market awareness and showcasing its commitment to delivering dependable connectivity in the most demanding remote environments.
Ilex will work closely with the team at Juniper Digital and fractional Chief Marketing Officer, Matthew Ray, to deliver international media relations and strategic consultancy aligned to sales objectives. Using its Borderless PR model, Ilex will ensure consistent messaging and efficient global reach across key markets, without the complexity of managing multiple local agencies.
Aberfield appointed by innovative woollen cloth manufacturer
Leeds-based PR, social media and brand communications agency, Aberfield Communications, has been appointed by AW Hainsworth to help it grow in key sectors and new territories across the globe.
Established in 1783, AW Hainsworth is one of only three remaining vertically integrated wool cloth manufacturers in the UK. It produces high-quality and innovative wool fabrics used in a diverse range of sectors from aviation to fashion and protective clothing to snooker tables and interiors.
Aberfield’s role will be to work as an extension of the marketing team providing PR strategy and delivery, social media, trade show support and wider marketing activity, to build AW Hainsworth’s reputation in key sectors and emerging markets in the U.S, Middle East and Far East, as well at home in the UK.
The appointment is one of a string of recent new business wins for Aberfield which includes, Moda Living, Mansfield Pollard, William Hare Group and Econ Engineering.
Frasers Plus Designer Outlet Swindon partners with BWP
BWP Group (“BWP”), one of the UK’s leading destination and outlet marketing agencies, has been appointed to deliver the full-service marketing remit for Frasers Plus Designer Outlet Swindon, bolstering its portfolio of outlet clients.
BWP will deliver an ambitious, integrated marketing strategy to elevate Frasers Plus Designer Outlet Swindon’s position as the region’s go-to outlet shopping destination. Working in close partnership with the onsite centre management team, property, and asset management teams it will strengthen the scheme’s performance across all metrics to drive results and ultimately asset value. The scheme boasts a standout selection of brands including Ralph Lauren, Tommy Hilfiger, and Guess.
The appointment is another key milestone for BWP following double digit growth in 2025 and further strengthens the agency’s reputation as a market leader in destination marketing and a specialist force in outlet retail. Frasers Plus Designer Outlet Swindon joins a standout portfolio of flagship retail and leisure destinations including Trafford Centre, Lakeside, Harlequin Watford, Eldon Square, Livingston Designer Outlet and Dalton Park Outlet.
Molecule appoints Digital Natives to drive growth with social-first creative approach
Mattress brand Molecule has appointed Digital Natives as its U.S. strategic and creative agency of record, following a three-way competitive pitch. The national engagement will see Digital Natives working to deliver a social-first strategic and creative approach across multiple brand touchpoints.
The agency will develop their first campaign throughout 2026 designed to build brand awareness and drive sales, with a phased program that enables brand consistency while maintaining flexibility across markets, media and activations.
The first work is set to launch in Q2 2026. Activity will centre on a social and influencer content engine, supported by a mix of tactical out-of-home, experiential and influencer partnerships at key moments throughout the year.
The appointment marks the latest step in Digital Natives’ growth, following recent wins including Fujifilm and KP Snacks’ Whole Earth and Tyrrells brands.
FläktGroup appoints Fox Agency to accelerate global growth in data centre market
FläktGroup, a global leader in HVAC solutions, has appointed Fox Agency as its global lead agency for the rapidly expanding data centre industry (DCI) market. The appointment follows a competitive global search and selection process managed by The GO Network.
Fox Agency was chosen for its deep expertise across industrial technology and the data centre ecosystem, combined with its presence in the US and EMEA and its proven ability to deliver integrated campaigns at a global scale.
Acquired by Samsung in 2025, FläktGroup is an established player in the EMEA data centre market. The partnership with Fox Agency will support its next phase of growth, focusing on expanding its presence across the Americas, the Middle East, Africa, and the Asia-Pacific region.
Fox Agency will deliver an integrated global programme to build FläktGroup’s brand visibility and drive demand across the data centre infrastructure supply chain. The programme will include strategic communications, brand positioning, go-to-market strategy, and performance-driven campaigns to engage key audiences across hyperscalers, including colocation providers, developers and partners.
AdMove.ai and Azerion launch new AI agent platform for creative agencies
Azerion and AdMove.ai have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies’ need to maintain strategic and creative control while benefiting from AI automation to accelerate ad production.
More than an AI-assisted ad creation tool, AdMove.ai is an AI agent platform designed to adapt to the agency’s workflow. Agencies can layer their own creative standards, proprietary strategic frameworks, client tone-of-voice guides, and approval processes.
Designed for teams managing complexity, AdMove.ai allows creative teams to automate the entire creative lifecycle, from research and scripting to production and publishing. To fully streamline the workflow, Azerion will merge the AdMove.ai technology into its Hawk DSP during the second quarter of 2026.
This complete integration will allow advertisers and agencies running campaigns via Azerion’s Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.
This integration reflects Azerion’s broader vision of helping advertisers and agencies eliminate operational friction while maintaining total strategic and creative control, along with its belief that AI must adapt to the expertise of agencies and brands, not replace it.
JAA launches SEARCHLIGHT – A FLEXIBLE SEARCH & eCOMMERCE ONLY PRODUCT
JAA, the media agency that backs brands with an underdog attitude, has launched a new AI powered search and eCommerce offering called JAA SEARCHLIGHT. The new product is a flexible support model for brands that brings together Paid Search, SEO, eCommerce and AI Search ensuring brands show up where it matters most.
JAA is launching six new activation models that allow brands and clients to pick and choose the expertise they need based on objectives, budget and resource: Audit; Training; Project Based; In-housing support; Consultancy; and Full Account Management.
The media offering is not new to the agency. JAA has been doing it for decades for clients such as Garmin making the most of online retail opportunities such as Black Friday and Cyber Monday. JAA is award winning in the management and execution of search Grants and has a rich heritage of working with charities and third sector organisations like RSPCA.
The new product offering is spearheaded by Chief Digital Officer, Nick Smith and Head of Search & eCommerce, Lucy Smith. The pair bring decades of experience and combine senior strategic oversight with hands-on channel experience.
