Uncovered wins ClearScore global social brief
ClearScore has appointed Uncovered to lead its global paid social creative strategy following a competitive pitch.
The agency will support activity across the UK, Canada, South Africa, Australia and New Zealand as ClearScore consolidates its social marketing through a single global agency partner based out of its UK headquarters.
Uncovered’s remit includes developing a centralised social-first creative model tailored for regional audiences while maintaining a consistent global approach to paid social campaigns.
Context appointed UK PR agency for OPPO
OPPO has appointed Context Public Relations as its UK PR agency.
Context will manage UK communications and media relations for the smartphone and consumer technology brand, supporting activity across its product portfolio and wider European growth plans.
The agency will also work alongside German agency Schwartz PR as part of a coordinated European communications strategy.
Hallam secures three new B2B clients
Hallam has won new business from veterinary supplier Millpledge, environmental consultancy Ecology Group and data intelligence company DataIQ.
For Millpledge, Hallam will develop a new website focused on improving the customer experience for veterinary professionals. Ecology Group has appointed the agency to deliver a brand evolution project covering positioning, messaging, visual identity and brand architecture as the consultancy expands.
Hallam will also deliver a digital PR campaign for DataIQ aimed at increasing visibility in search and AI-driven discovery platforms through expert commentary and media coverage.
Billion Dollar Boy publishes creator marketing research
Billion Dollar Boy has released a research report analysing the effectiveness of creator-led social content across platforms including Instagram and TikTok.
The report, based on analysis of 5,000 creator assets produced in the UK and US, examines how factors including storytelling structure, emotional tone and product placement influence engagement, brand favourability and purchase intent.
Alongside the report launch, the agency has introduced a new brand identity, updated website and trademarked “Creator Instinct” framework. The research was supported using emotion-tracking technology from DAIVID.
Channel 4 and SunLife launch colourised 1966 World Cup broadcast
Channel 4 and SunLife are partnering on a colourised broadcast of the 1966 FIFA World Cup Final to raise awareness and funds for Alzheimer’s Society.
The programme, which will air on 6 June, includes contributions from former and current England football players and will feature donation prompts throughout the broadcast.
The partnership was arranged by Medialab, media agency for both SunLife and Alzheimer’s Society. Production is being handled by Whisper and Final Replay.
Channel 4, 4Creative and OMG launch unique outdoor campaign for new drama series ‘Tip Toe’
A series of five-meter-tall notes appearing on suburban houses in Salford has been revealed as an outdoor marketing campaign for the upcoming Channel 4 drama series Tip Toe.
Written by BAFTA award-winning creator Russell T Davies, the oversized messages were designed to mimic an escalating dispute between neighbors to introduce the public to the series’ main characters before the broadcast date on 31st May.
The campaign, humorously titled ‘Massive Aggressive Notes’, was developed by Channel 4‘s in-house creative agency 4Creative alongside media agency OMD. Public art specialists Creative Giants manufactured the physical notes used in the activation.
The promotional strategy also includes digital elements, with fictionalised community messages posted across Reddit forums under the characters’ names. The campaign is further supported by media partnerships with LADbible, alongside flyposters, digital escalator panels, and a vehicle scratched with the show’s title to simulate damage from a neighborhood feud.
Skout repositions to focus exclusively on brands selling to HR and people leaders
PR agency Skout has announced a strategic repositioning to focus on public relations for brands that sell to human resources and people leaders. This pivot comes in response to data indicating a growing gap between HR leaders’ needs and HR-focused brands’ messaging and content.
Skout will deliver a full suite of brand communication services for both UK and international HR brands, including strategy, media relations, content creation, and generative engine optimisation (GEO).
