Independent global media advisor, MediaSense has entered into an agreement to acquire PwC UK’s Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in MediaSense. The move will see over 50 people from PwC joining MediaSense, including PwC Partner, Sam Tomlinson, who will join the MediaSense management team as Chief Client Officer.
Private equity firm, Apiary Capital LLP, acquired a stake in MediaSense three years ago, specifically to support the independent global media advisor’s ambitious expansion plans, with this deal marking a major milestone on that journey.
Graham Brown, CEO MediaSense, commented: “This is an exciting development for MediaSense and an important step in our ambitious growth plans. The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients. Uniting these two leading businesses under the MediaSense brand will further cement our position as the world’s foremost media advisory business.”
Sam Tomlinson, PwC UK Partner and Media Leader added: “We are very much looking forward to becoming part of MediaSense. Over a relatively short period they have become one of the preeminent and most respected operators in our field; we share the same values and have a common approach built to deliver exceptional service and value to our clients.”
