TikTok has launched its new ‘TikTok means business’ campaign, showcasing how the platform is helping SMEs. The branding campaign, TikTok’s first focused on UK SMEs, spotlights nine SMEs who have managed to find success through the platform. The campaign is appearing across London out-of-home and digital out-of-home on tube, railway, and black cabs, as well as across digital and social sites. TikTok worked with 72&Sunny on creative, Wavemaker on media, and Kantar on measurement, for the campaign.
Animal welfare charity Mayhew Has launched a print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health. Launched in honour of World Mental Health Day, the campaign, developed by McCann Demand, responds to the alarming statistic that one in seven adults in the UK report their mental health as poor or the worst it has ever been. Building on a recent YouGov survey that found 90% of UK dog owners feel mentally healthier thanks to their pets, McCann designed this campaign to highlight Mayhew’s TheraPaws programme, which offers animal-assisted therapy sessions to improve emotional and mental well-being in care homes, hospitals and SEN schools. Collaborating with renowned digital artist Justin Metz, the project features original designs of tunnels and light, which have been launched across social media, DOOH platforms, and through strategic media planning and buying. Both McCann and Justin Metz contributed their services pro bono.
Sweetpea, a Sky original ‘coming-of-rage’ thriller, launched with a 360-campaign developed by Sky Creative. The campaign is running across TV, out-of-home, a railway station takeover, the underground, social, influencer, and through partnerships. Part of the campaign saw Sky take over Waterloo train station with a kiosk decorated in a limited edition ‘Sweetpea’ bouquet and hand out special editions of The Gazette – the newspaper Ella Purnell’s character, Rhiannon Lewis, works at. The build and execution of the newspaper kiosk was brought to life by Rapport IMPACT. Media planning and buying for the wider OOH campaign was executed by Rapport.
Old Spice has broken into the UK Grime scene for its latest campaign, collaborating with artist Chip, to encourage young men to switch up their scent. The collaboration has resulted in a track – created in partnership with creative agency Recipe – entitled ‘Big Man Ting.’ The campaign includes a two-minute song with music video, 20- and six-second cut-downs for TikTok and YouTube, as well as OOH across major UK cities.
The People’s Postcode Lottery has launched a TV spot, starring Ellie Goulding performing What the World Needs Now. Created by the People’s Postcode Lottery in-house creative team and Good agency, the ad follows comedian Tom Allen as he visits a Postcode Lottery player, before stepping aside to allow Ellie Goulding to deliver her take on the iconic song. A broader campaign, planned and bought by the7stars, spans SVOD, BVOD, online video, social media, and geo-targeted DOOH.
Dentsu has released its 2025 Media Trends report, The Year of Impact. The report explores the changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement, expected to shape the media landscape in the upcoming year. It details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what Dentsu defines as the “Algorithmic Era of Media.”
Brand communications agency 438 Marketing has created a purpose-driven campaign for Isuzu UK focused on mental health and wellbeing. The campaign has been created following 438’s #sidebyside idea for the pick-up vehicle brand being announced as a runner up in ITV’s Head First award scheme. The TV advert, which first aired on ITV4 during World Mental Health Day, centres around the message of talking side-by-side. The ad will run throughout October alongside social media, digital, email, printed literature, POS, and experiential activity.
SMRS, a culture, brand and communications agency, and Cedara, a carbon intelligence platform, have entered into a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. For SMRS’s clients, Cedara will provide emissions measurement for all of their media investments according to the new global media industry standard – the Ad Net Zero Global Media Sustainability Framework – while providing analytics and reduction tactics to reduce the carbon emissions of campaigns.
Liverpool-based performance marketing agency Growth & Brains has announced a partnership with LA-based makeup artist Sarah Maxwell. The collaboration aims to enhance Sarah Maxwell Beauty’s digital presence and drive revenue growth.
Digital marketing agency Incubeta has announced its implementation of Gemini for Google Workspace. Incubeta has leveraged Gemini in a bid to enhance productivity, streamline workflows, and unlock more creativity.
Performance marketing agency Connective3 has announced the acquisition of creative content agency Powerhouse for an undisclosed sum. The acquisition will see Connective3’s overall headcount increase to 130, with total forecasted company revenue expected to exceed £11 million. Powerhouse will continue to function as its own entity. Initial support will come in the form of finance, operations, sales, and marketing. With access to a wider client base, Connective3’s longer-term aim is to explore collaboration opportunities across all clients to support the growth of all businesses within the group.
Leeds-based strategic marketing agency Fantastic Media has won a contract to deliver full-service marketing for UK bath manufacturer Trojan. The partnership will see Fantastic Media creating a new website and refreshed brand proposition for the Huddersfield-based manufacturer, before delivering ongoing digital marketing, PR, social media, content, design and web services for the firm. The scope of work will focus on raising awareness of the Trojan brand and revitalising its position in the bathroom market while creating an integrated marketing plan to expand into new territories.
