Children with Cancer UK and Earnies launch a campaign “Too Big” to ignore
Children with Cancer UK has launched a new fundraising and awareness campaign, ‘Too Big’, which is designed to expose the reality that many cancer treatments are unsuitable for children and throw a spotlight on the inadequate funding levels of children’s cancer research.
Developed by creative communications agency Earnies, ‘Too Big’ features real children in a move to shed light on the harsh reality that just 2% of cancer research funding is dedicated to children. The campaign features striking imagery of children who are receiving or have received treatment for childhood cancer, showing them wearing clothes that are much too big for them. This is underlined by the message, “Adult cancer treatments are too big for me.”
Following an initial launch of the campaign at an Everton vs Sunderland game, in which 11-year-old Kaiden Edwards stepped onto the pitch in an oversized football shirt emblazoned with ‘2 BIG’, an OOH takeover of London Bridge station has brought the campaign to one of the capital’s busiest commuter hubs. The activity will evolve further through a series of moments and activations across 2026.
A larger, national push is planned for September to coincide with Childhood Cancer Awareness Month, with further activity throughout the year continuing to build momentum around the core message.
Screwfix and M+C Saatchi launch speed-focused campaign fronted by Sir Mo Farah
Screwfix, in partnership with M+C Saatchi Group UK, has launched a new campaign showcasing the speed and convenience that many customers prize, building on the momentum of its ‘No Stopping You’ brand platform.
The creative uses dynamic photography, bold typography and high-energy compositions that draw on the visual language of premium sports advertising and sportswear campaigns. Fronted by Screwfix ambassador Sir Mo Farah, ‘Screwfix Convenience’ is designed to reinforce speed and ease as core brand strengths while driving usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers. The creative approach was rooted in the idea that no category conveys speed and performance more convincingly than sport.
Two new social-first films starring Sir Farah aimed to capture the speed, energy and ease of Screwfix’s services through authentic, unscripted moments filmed on set. Both films were designed to feel reactive, playful and socially native, blending Farah’s personality and humour with real customer moments.
Rolling out across out of home, social, YouTube, radio, digital audio and display channels, the campaign also incorporates the Click & Collect launch spot, which originally ran in October 2025, and AV cutdowns. Social activity for the campaign is appearing across Meta platforms, TikTok, and Reddit. Media planning and buying is handled by Dentsu Media, with PR by McCANN, and social by Eight & Four.
‘Where beauty meets the battle’: VCCP campaign captures the emotion of Wimbledon
The All England Lawn Tennis Club has unveiled its 2026 campaign ahead of The Championships, Wimbledon: ‘Where beauty meets the battle’.
Created in partnership with lead creative agency VCCP, the campaign marks the second instalment of The All England Lawn Tennis Club’s global brand platform ‘There Is Only One Wimbledon’, which launched in 2025.
At the heart of the campaign is a cinematic 60” hero film, directed by Sanjay de Silva through production company Division Global, with support from VCCP’s global content studio Girl&Bear. Created by Alice Goodrich and Katy Stanage, the film captures the essence of the event from the perspective of a Holly Blue butterfly, with the peaceful elegance of ‘tennis in an English garden’ shattered by the dynamic shots on court as players push themselves to their limits to secure victory.
The integrated campaign spans TV and social, extending into striking local OOH executions that further celebrate the duality of Wimbledon. Running from 8 June, ‘Where beauty meets the battle’ will roll out across global markets, appearing on broadcast channels including the BBC, ESPN, Eurosport, Amazon Prime Germany, Channel Nine in Australia, NHK and WOWOW in Japan, CCTV and Tencent in China, and South Africa’s SuperSport.
LHV Bank launches first UK retail brand campaign with Born Ugly
App-only savings and current account provider LHV Bank has launched its first brand campaign targeting retail customers, ‘Not For Everyone’.
Created in partnership with Leeds-based marketing agency Born Ugly, the campaign takes aim at the gimmick-heavy culture that is seen to characterise UK banking, aiming to cut through the noise with a message that “LHV Bank is not for everyone”.
A company that positions itself as “redefining banking for ambitious individuals and businesses”, LHV Bank is aiming to centre the message that it caters to common-sense customers who prefer “actions, not words”.
The multi-channel campaign spans a blend of media, including digital and print outdoor media, paid social, display and digital audio. The initial brand campaign kicks off in Northwest England in June ahead of a second phase in autumn 2026.
“We the Believers” celebrates the unwavering faith of football fans
Betfred has launched a new football campaign, “We The Believers”, designed to celebrate the optimism, rituals, and unwavering confidence that define football fandom in the UK ahead of the biggest tournament of the summer.
Created by Dept and produced by Sticker Studios, the integrated campaign pairs a flagship cinematic film by Luke Brookner with deep-dive consumer research into the nation’s football psyche. Moving away from traditional betting tropes, the cinematic spot aims to capture the emotional arc of modern football fans, celebrating the tension, excitement, and nail-biting moments that unite communities across the country.
Accompanying the campaign film is a series of stills captured by acclaimed photographer Theo McInnes, known for blending naturalism and subtle humour in his work. To amplify the platform, Betfred also commissioned research into the nation’s football beliefs, uncovering superstitions, match-day rituals, and tournament expectations.
The 360-degree TTL campaign spans TV, CTV, OOH, DOOH, radio, digital, and social, as well as select Betfred stores, turning the high street into live media ahead of the tournament’s kick-off on 11th June.
Nottingham SEO agency Growthack wins Best Use of Search – B2B SEO: Small at European Search Awards 2026
Nottingham-based SEO consultancy Growthack is celebrating being awarded ‘Best Use of Search – B2B SEO: Small’ at the European Search Awards 2026 for the second year in a row.
The latest award recognises Growthack’s work with SIS Pitches, a global sports surface specialist, following a campaign that saw the agency navigate a complex website migration and deliver €2m in global growth. In 2025, the agency took home the award for its work with elementsuite, an AI-enabled HR and workforce management software provider.
The success in Europe follows Growthack being named runner-up in the Micro Business Award category for the East Midlands at the FSB and HSBC Small Business Growth Awards 2026. This category recognises “businesses with up to 9 employees punching above their weight”, with more than 2,800 entries received across all categories.
Transmission and Evan Evans Tours launch premium video campaign to showcase London’s ultimate Afternoon Tea sightseeing experiences
Creative production agency Transmission has launched its latest campaign with Evan Evans Tours, aimed at showcasing the company’s new luxury Afternoon Tea Sightseeing Tours & Experiences.
The campaign comprises a series of premium promotional videos intended to drive engagement and position Evan Evans Tours as a premium luxury experience. The videos set out to capture the essence of exploring the City of London while enjoying a curated range of food and drink offerings, going beyond the sightseeing experience of a traditional tour bus.
The seven-video suite spans the full breadth of Evan Evans Tours’ new experiential offering, from a traditional Afternoon Tea and a Gusbourne Sparkling Wine tasting to a Great British Fish & Chips tour and seasonal experiences.
Produced across a range of formats for digital and social distribution, the content is built to perform across platforms and reach both international tourists and domestic visitors looking for something beyond a typical London day out.
WillPowders appoints Iris London to lead launch of new summer product
Creative agency Iris London has announced its appointment by performance nutrition brand WillPowders to lead on the launch of its new sport range and summer product Electro Ice.
This is the first appointment of its kind for WillPowders, which was founded by Davinia Taylor and Matthew Leyden; it will see Iris support the brand with campaign development, social media strategy, and influencer activation.
Iris is set to bring Electro Ice to life through a culturally-led social campaign that cuts through to reach consumers beyond the brand’s existing community and introduces WillPowders to a new generation of fans.
The Digital Voice named PR, content and events agency of record for four new clients
B2B PR agency The Digital Voice has announced that it has been appointed as the agency of record for four industry players: quality assurance platform adnomaly, AI decisioning and revenue optimisation platform Assertive Yield, non-profit AI content transparency initiative OpenAttribution, and browser and search engine Brave.
In addition, The Digital Voice has expanded its remit with its longest-standing client partner impact.com, adding support for the partnership management platform’s operations in France and Spain, alongside its established UK and US work.
Agency founder and CEO Julia Linehan said that the client wins represent an exciting new phase of growth for The Digital Voice’s 32-strong team of specialists across press, content, events, social, multimedia, marketing and awards.
