NHS England has unveiled a new multichannel campaign ‘Act FAST’, to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing ‘Help Us, Help You’ campaign, was developed in partnership with M&C Saatchi UK. The campaign aims to increase the early presentation of strokes, leading to earlier treatment, and improved outcomes for patients, by encouraging people to act quickly on the first sign, whether that’s in their face, arm or speech.
Waitrose has unveiled the first instalment of its Christmas advert – Sweet Suspicion, A Waitrose Mystery – to support the start of the retailer’s Christmas campaign. The ad, created by Saatchi & Saatchi, centres around a family of food lovers preparing for Christmas day, only to discover that the show-stopping No.1 Waitrose Red Velvet Bauble Dessert has gone missing. The ad will run across TV, BVOD, and OLV, as well as additional activity across social media, radio, and print. Social will include diary room-style videos of each character narrating their story leading up to the mystery. In a new approach for Waitrose, the mystery will unfold over the next few weeks, when a 60-second film finally unveils the dessert thief to the nation – concluding the two-part campaign.
King’s Cross, London’s coolest neighbourhood of 2023 according to Time Out, is launching its Christmas campaign, ‘Shop Off-Piste’ for the second year, following the success of its first run in 2023. Developed in partnership with creative agency, elvis, ‘Shop Off-Piste’ aims to drive footfall, visits and brand awareness this Christmas. Last year, the campaign increased consumer likelihood to shop at King’s Cross by 57%[2], and this year, elvis was tasked with developing the creative platform further to reflect the evolution of the King’s Cross brand. elvis worked with photographer Lillie Eiger and production company Probation to capture sequential shots, in order to create a stop-motion effect in moving media formats. The push is running across out-of-home, digital out-of-home, social and digital channels. Media planning and buying is by The Media People
Major Chinese carmaker OMODA has appointed independent creative studio Who Wot Why as its first creative agency of record in the UK. Who Wot Why will be charged with helping to launch the brand in the UK, following OMODA’s recent introduction of its pioneering and futuristic crossover SUVs to UK shores. The UK launch will be a key moment for the brand and will see vehicles available for purchase from a network of more than 100 UK dealerships. Who Wot Why’s first work is due to launch in the fourth quarter of 2024. Who Wot Why’s specific task will be to successfully launch the OMODA 5, a C-segment crossover SUV, which will be available from launch in petrol and electric versions.
We Are Social has been appointed by Carlsberg Group as its global social media agency of record. We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios. The agency’s scope includes key brands like Tuborg, Somersby, and 1664 Blanc, with campaigns spanning multiple global markets. It will collaborate closely with Carlsberg Group’s global media agency of record, iProspect.
The King’s Trust (formerly The Prince’s Trust) has appointed TMW to be its lead digital marketing partner. TMW has been running the charity’s youth marketing since 2022, developing a successful and efficient performance model for promoting and filling the wide variety of free employability and enterprise courses for young people across the country. As well as retaining this scope in a competitive pitch, the integrated creative agency has expanded its remit to include digital marketing for fundraising, with a particular focus on their mass participation events such as Palace to Palace, a Buckingham Palace to Windsor Castle cycle event. The contract runs for a minimum of two years, and covers integrated digital marketing, including creative development, performance and digital media management.
Cadbury, in partnership with its agency of record VCCP London has launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions. The campaign aims to promote the iconic Cadbury Dairy Milk chocolate advent calendar, which holds the top spot as the number one SKU in its category. This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, aiming to make Cadbury a part of everyone’s countdown to Christmas. Cadbury is unwrapping the festive spirit with 24 unique out of home executions, each representing a day of the Cadbury advent calendar. As November unfolds, the campaign builds excitement, mirroring the anticipation of opening that very first door of the Cadbury Advent Calendar on December 1st.
Shape History, the award-winning social impact communications agency, has partnered with Amnesty International UK (AIUK) to launch the UK marketing campaign for the 2024 “Write for Rights” initiative. This campaign reimagines the world’s largest grassroots human rights initiative with a creative lens that resonates in today’s digital-first world. Designed to foster empathy and drive action, this year’s campaign spotlights three political prisoners in Turkey, Egypt, and Angola, inviting the UK public to “Press Send for Solidarity” by sending supportive messages that underscore the power of human connection in the face of global injustice. Shape History developed the strategy, creative concept, and activation plan for AIUK’s “Write for Rights” initiative. Using a mix of digital, out-of-home, and PR channels, the agency created a multifaceted rollout strategy, including targeted out-of-home ads in high-footfall locations across London and Liverpool and an integrated social media presence. The campaign is timed to culminate on Human Rights Day, 10th December, amplifying engagement throughout December. The campaign targets two primary audience segments: younger, socially conscious adults ages 18-40, and affluent 25-60-year-olds motivated by a sense of responsibility to make a difference.
Strategic communications agency AMBITIOUS has launched a brand-new podcast series, The Thoughtful Leadership Podcast. Aimed at leaders across all sectors, the podcast will explore how Thoughtful Leadership has become a cornerstone of modern UK business. It will bring to life how trailblazers are navigating the challenges of balancing profit with purpose and will delve into the many pressing topics driving tomorrow’s thoughtful leaders. The first Thoughtful Leadership Podcast guest to appear on Tuesday 5 November was Zara Nanu, a visionary leader and advocate for equality in the workplace. In addition to Zara Nanu The Thoughtful Leadership Podcast will feature in-depth conversations with renowned entrepreneurs, business experts, CEOS and academics from a variety of sectors.
Cheil Worldwide has joined forces with Korea‘s no.1 financial app Toss and the Korean National Police Agency for a PSA campaign to raise awareness about the gravity of teen gambling by running Instagram feeds of a fictional 16-year-old boy. The campaign, ‘Doyoung’s Gambling Die-ary’ is a wake-up call for teens and parents. 4 out of 10 teenagers in Korea have experienced gambling and the number continues to increase. According to the Korean National Police Agency, the number of juvenile offenders aged 14 or older and under 19 who were charged with gambling increased by 2.3 times from a year ago. Cheil Worldwide and Toss created a fictional character Do-young Park, a 16-year-old high school student, and ran his Instagram feed daily for 38 days to help people understand how teenagers can get into gambling.
A new campaign, developed by creative agency Neverland with media partners Goodstuff, Brainlabs and Digital Voices, aims to highlight Which?’s wider role and relevance in the world as a not-for-profit consumer champion and how it is helping consumers to make informed choices during the most high-stakes shopping season of the year. Running for four weeks with a £1.1 million investment, the campaign will reach audiences through impactful activity across OOH, digital, radio, relevant podcasts, as well as creator-led content from influencers Hayley Morris and the Ayodi family. The activity precedes a media partnership with Channel 4 around key Christmas programming in December – extending to popular food, home improvement and travel programming in the new year, when these purchases top the shopping lists of many households.
M&C Saatchi Sport & Entertainment has announced its expansion into the Middle East. The agency’s entry into the UAE is driven by growing client demand in one of the world’s most rapidly expanding sport and entertainment markets. This marks M&C Saatchi Sport & Entertainment’s seventh global offer since its establishment in 2004 and the agency will replicate its service model, delivering powerful integrated campaigns across sponsorships, PR, social, digital, content, activations and more, all designed to resonate deeply with the passions of the GCC market.
