Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
CREATORS
Performance Marketing World – Bethany Lee, 3rd June 2026
Brands lag behind creators in social content performance – report
Research has set out to measure the ‘Creator Instinct’ that helps influencers successfully scale campaigns, unearthing five key rules of thumb.
AI
Retail Gazette – Hayley Guest, 4th June 2026
IAB: AI advertising spend to hit £18bn by 2030
According to the IAB, UK AI driven advertising spend in the UK is forecast to hit an estimated £18 billion by 2030.
Digiday – Seb Joseph, 4th June 2026
‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species
The chief AI officer has an expiry date — and that’s the point.
META
Performance Marketing World – Robin Langford, 4th June 2026
Meta unveils ‘AI Business Agent’: An employee that never sleeps (and learns on the job)
Zuckerberg says that brands can deploy the technology in minutes across WhatsApp, Messenger and Instagram, creating personalised, always-on customer experiences without expanding teams.
FAST
Advanced Television – 3rd June 2026
Rakuten TV, the European streaming platform, has unveiled a new research report, The FAST Advantage, exploring how FAST is rapidly becoming a mainstream viewing behaviour across Europe, reshaping how audiences discover, engage with and access content.
PUBLISHER
Press Gazette – Charlotte Tobitt, 4th June 2026
Youtube boss says publisher paywall integration coming ‘very soon’
Youtube head of EMEA says user privacy is main obstacle to integrating publisher paywalls.
