Tommy Hilfiger, part of PVH Corp. has launched a new global marketing campaign, created and produced by Sid Lee Sport, to celebrate the fashion retailer’s groundbreaking partnership with the F1® The Movie – the highly anticipated Apple Original Films production premiering later this month starring Damson Idris and Brad Pitt. In the film, Tommy Hilfiger designs the racing uniforms for the fictional F1 team APXGP and now the iconic fashion brand has revealed a brand-new capsule for the movie – The APXGP Collection. The new capsule has with a global advertising campaign fronted by F1® The Movie’s breakout star and Hilfiger Brand Ambassador, Damson Idris. The fully integrated campaign will run globally across social, print, out-of-home, and digital out-of-home media – including special anamorphic billboards at Piccadilly Circus in London (from June 3) – to celebrate the film’s European Premier.
Eco Age, the pioneering sustainability consultancy behind the Green Carpet Fashion Awards, relaunches this month as the voice of future fashion. The 16-year-old agency, which includes Gucci, Stella McCartney, Chopard and Diesel among former clients, closed last year following a financial attack on the business. It reopens its doors under the ownership of former journalists John and Clodagh Higginson, who also own purpose-led communications agency Higginson Strategy. Eco Age is a source of inspiration and knowledge to its more than 220,000 followers across its social media channels including Instagram, LinkedIn, TikTok and Facebook. The channels have been live for the last three months as it reignites its base of followers. Its new tagline “Fashion. For A Future.” emphasises the agency’s commitment to working with the fashion industry as it works towards a positive, innovative and far more sustainable future.
Admiral, one of the UK’s leading insurance providers, has appointed MRM UK to bring its distinctive brand proposition, “always looking out for you,” to life through best-in-class CRM designs. MRM UK will initially focus on both digital and offline car insurance journeys. This includes embedding Admiral’s refreshed brand identity and tone of voice – developed by sister agency McCann Bristol – into every customer touchpoint. MRM’s global capabilities span CRM, CX, and Creative Commerce, underpinned by data and MarTech. The ultimate goals of the partnership are to enhance customer centricity, drive stronger brand consideration, and boost key metrics such as Net Promoter Score (NPS) and Customer Lifetime Value (CLV).
Social Media Agency Spin are delighted to announce their partnership with the prestigious brand Fortnum & Mason. After a successful competitive pitch, Spin will be working on a social media strategy for the brand to support their team helping to elevate Fortnum & Mason’s online presence and engage with their audience. Looking after the account will be Spin Account Director Charlotte Neil, Strategy Director Kerry Baird and Strategist Araminta Jurgen Romrig.Spin, an independent, 360 social agency with clients across almost every continent, has more than 75 full-time employees (primarily based in London) including AU, LATAM & EU and continues to experience impressive growth year on year.
Little Moons, Europe’s leading mochi ice cream, launches its new summer campaign ‘A Little Something’ that celebrates and puts mochi at the heart of those everyday ‘snacking’ moments we all look forward to. The campaign was created through collaboration between P.W., SMOJ and the team at Another Production, with media being planned and bought by Mediahub. It will be underpinned by PR and influencer activations across the summer. The campaign will be live across TikTok and OOH throughout the summer, launching nationwide in the UK at the start of June before rolling out in Germany and Australia later in the year. The first leg will combine media in high footfall areas in London, Liverpool, Glasgow, Edinburgh, Manchester and Birmingham with sites in close proximity to supermarkets to create desire at the point of purchase.
