LinkedIn has launched its latest social-first campaign, ‘Know-How That Sticks,’ in partnership with integrated agency VCCP London. The three social-first films aim to target Gen Z and bring awareness to the platform’s ‘immersive video’ feature, which enables users to watch videos in full-screen and swipe vertically to watch more. The series covers career tips, such as how to find the right job, how to succeed in interviews, and how to speak confidently in meetings, with each episode featuring a different LinkedIn influencer.
TBWA\MCR has launched a poster campaign highlighting how the underfunding of youth services has contributed to the surge in knife crime. Created to drive awareness and to raise funds for lobbying and support group Fighting Knife Crime London, the creative has honed-in on the insight that ‘more cuts lead to more cuts.’ The OOH campaign has three variations, each with an extreme close-up of the face of a young person depicted as a victim of knife crime plus a strapline highlighting an area of youth services funding that has been cut. Each poster has a call to action: ‘Underfunding leads to knife crime. Help save lives. Donate here’ and a QR code where people can donate to support the work of Fighting Knife Crime London.
Incubeta has announced the onboarding of Popeyes UK as its latest client. The digital marketing agency is tasked with establishing Popeyes as a digital brand leader in the quick-service restaurant industry using integrated through-the-funnel campaigns. During the one-year initial contract, Incubeta will be responsible for boosting Popeyes’ geo-targeted marketing across key cities to win market share.
Age UK has launched its new brand strategy, ‘Let’s change how we age,’ with an integrated campaign. Created by Neverland, the campaign will be running across TV, VOD, cinema, social, OOH and through influencer partnerships. Media for the campaign has been planned and bought by MG OMD. The campaign will focus on the need, in a rapidly ageing society, for a national conversation about age and looks to recruit people to join the charity’s mission.
Betfair Casino has launched a new campaign, seeing the return of their ‘Brett Flair’ character. The campaign, created by creative agency Pablo, introduces ‘Brett & The New Slots’ – a band led by Brett to represent the range of games available on Betfair Casino. The through-the-line campaign has gone live across TV, video on-demand, out-of-home, social, and digital.
Matalan has partnered with Inspired Thinking Group (ITG) to form a creative and production house, built to deliver a greater volume of channel-specific content at pace that enhances customer growth and loyalty. This in-house model, comprised of colleagues from the fashion and homeware retailer as well as ITG, will utilise ITG’s Storyteq marketing technology and Capture Studios facility to produce scalable content and campaigns. The scope of work expands on the current services delivered by ITG, and will now cover content creation, production, and execution to support Matalan’s broader business growth.
Independent media agency Bountiful Cow has announced the launch of ‘Relative Advantage: Unblocked,’ a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with Ozone, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, and quality content.
BetMGM, an online sports betting and gaming brand, has announced the return of Chris Rock in the latest chapter of its brand campaign, ‘It’s Showtime.’ The second iteration by creative agency Recipe showcases the range of betting markets available to BetMGM customers. A separate ad promoting responsible gambling was also created. With media planning and buying by OMD and Omnicom Media Group, the campaign runs across TV, radio, social media, and digital channels.
Online department store Freemans.com has launched its festive ad campaign with two months to go until Christmas. A 30-second commercial, featuring Sophie Ellis-Bextor, sees the singer deliver gifts on the snow-dusted ‘Sleigh Street.’ The campaign will run across broadcast and SVOD, as well as YouTube, social and other digital channels, and PR. Mullen Lowe‘s creative team developed the new concept with Freemans in-house team. Media strategy and outputs were developed by the7stars.
Social media agency SocialChain has teamed up with Lamb Weston to create its first UK social campaign, ‘Friesdance (What A Feeling!).’ Set in the freezer aisle of a supermarket, and filmed entirely on an iPhone, the campaign aims to deliver a light-hearted celebration of fries.
Creative agency Live & Breathe has launched a campaign for free-from ready meal brand Kirsty’s, promoting its new range, PREP’D. The agency developed the strategy and tone of voice for the launch, and is also running all influencer and social content on Instagram and TikTok, as well as an in-store campaign in Asda. The objective of the campaign is to raise awareness of PREP’D and increase conversion and repeat purchase rates.
Digital agency Bolser has had its contract with the National Theatre at Home streaming service extended. The Leeds-based agency recently led a global SEO and app store optimisation programme for the National Theatre’s service. Bolser will help drive new customers to the platform with seasonal marketing content, including a focus on Christmas gifting subscriptions.
Social agency Buddy Media Group has announced its appointment to lead Cheval Collection’s international social media, paid, influencer, and content creation. The partnership aims to elevate the hotel chain by leveraging luxury lifestyle ambassadors and brand partnerships. Buddy Media will be taking full control of Cheval Collection’s social platforms including Instagram, Facebook and TikTok, as well as paid social media marketing.
Integrated digital marketing agency Hallam has welcomed Workbooks as its latest client. Hallam will support strategy for global expansion through an integrated approach to ad campaigns, mainly drawing on creative strategy, along with supporting design and copywriting, and also paid media planning and execution.
Connective3, a digital performance marketing agency, has been appointed by loft storage company Instaloft. Connective3 has been challenged with delivering a paid social and PPC strategy to drive national leads for home improvement enquiries.
