Three UK has launched its latest integrated campaign ‘Glow’, created to champion the everyday wins that come with being a Three customer. Developed by Wonderhood Studios and directed by Marie Shuller, ‘Glow’ premiered on TV this week across UK channels and has a multi-channel strategy with a mix of AV, OOH, DOOH and radio, alongside integrating Three’s own channels, including retail stores, social media, customer and internal communications.
To create a high impact campaign for the much anticipated launch of Dune: Awakening – Funcom’s multiplayer game based on Frank Herbert’s book, Dune – brand experience agency We Are Collider has created a pre-launch amplification experience based around the concept of a ‘global LAN party’. Taking place between 7 and 11 May during the game’s largest beta launch, the campaign used online and in-person interactive experiences to unite the global gaming community. Its central plank was a global livestream that took place on 10 May in London where ten of the world’s top gaming influencers – including Sodapoppin, Shroud and Emiru who have a combined following of over 40-million on Twitch and YouTube – played Dune: Awakening for the first time across a four-hour live stream. To support and extend the core live stream, We Are Collider selected 100 global LAN venues, spanning all corners of the globe, including North America, South America, Asia and Europe. broadcasts.
Moss (previously known as Moss Bros) have appointed The Corner London as their creative agency following a competitive pitch process. Work will start immediately on the Spring/Summer 25 campaign which will be the first to bring Moss’ recent rebrand to life. The work will go live in June and run across VOD, OOH, Social, Digital and In-store. As part of the pitch, The Corner have also been appointed as Moss’ Social & Influencer agency partner. This is The Corner’s third new business win of the year.
In a major shake-up of its creative direction, Autotrader has appointed full-service agency IMA as its lead creative agency, following a competitive pitch process that saw four agencies, including the incumbent, go head-to-head for the coveted account. IMA will now lead the charge on brand strategy and creative development, working in close collaboration with media agency TSW and other partners to bring a fresh, unified energy to the Autotrader brand. IMA has been tasked with building a distinctive and enduring brand platform that doesn’t just drive consideration but earns cultural relevance and remains top of mind in an increasingly crowded automotive landscape.
Leading sports communications agency MatchFit has been appointed by premium golf apparel brand TravisMathew, following a competitive pitch process. MatchFit will lead creative marketing and PR campaigns across the EMEA region, aimed at connecting the stylish golf brand with a new generation of consumers. The initial phase of the partnership will see MatchFit lead the creative strategy and execution for a major global brand collaboration launching this summer – the first campaign planned to increase TravisMathew’s visibility across the region.
FutureBrand, the global brand-led strategy and design company, has consolidated its family of specialised agencies: ChaseDesign (shopper and product design experts), UXUS, and JGA (spatial design specialists), under the unified FutureBrand name. This evolution provides clients access to the capabilities of ChaseDesign, UXUS, and JGA through a single, integrated team. The transition ensures all FutureBrand projects will benefit from unique insights into how a brand exists across various contexts, including office spaces, trade shows, retail, hospitality, in-aisle, and on-shelf.
Creative agency Ryze has announced the completion of a major rebrand and digital transformation for global AI advertising platform Pixis. The rebrand is designed to reposition the tech company as the leading partner for brands looking to harness the power of true artificial intelligence (AI) in advertising campaigns in smarter, more human and collaborative ways. The project, which kicked off at the end of 2024, culminates with the unveiling of a fully overhauled digital ecosystem spanning all of Pixis’ online touchpoints – from brand strategy and visual identity to a new web experience and digital design system.
Pizza Hut is coming to TV screens with a bold partnership served up by Sky Media and Big Zuu. This exciting multi-platform collaboration sees Pizza Hut sponsor Big Zuu & AJ Tracey’s Rich Flavours, a daring new entertainment series airing on Sky Max from 20th May. Developed in collaboration with media agency Spark Foundry, the campaign sponsorship positions Pizza Hut as the ultimate choice for feel-good, shareable moments while hooking onto the excitement of the new series launch. As sponsor of the new series, Pizza Hut will appear in custom idents airing before each episode, including a voice-over from Big Zuu. The creative includes two, 15-second and three, five-second idents, produced by Sky Media, which bring to life real-life moments of connection over the ultimate shared meal – pizza!
McDonald’s Netherlands has added the global marketing agency MRM to its ‘McFamily of Agencies.’ MRM has been appointed the new AOR partner for all CRM activities, starting August 1. Following an agency selection process, MRM presented an inspiring and ambitious vision for CRM tailored to McDonald’s Netherlands as well as its alignment with the McFamily of Agencies. MRM’s specialized capabilities span CRM, CX, and Creative Commerce.
Charlie Oscar has collaborated with Fluent to harness the power of generative AI to tackle one of the biggest inefficiencies in marketing data analysis: the 80:20 imbalance. Within most teams, 80% of the effort goes into collecting, cleaning, and formatting data – leaving just 20% for insight and action. By embedding Fluent’s generative AI into its reporting workflow, Charlie Oscar will reverse this ratio. By incorporating advanced Marketing Mix Modelling (MMM) principles, Charlie Oscar’s innovative tech solution COmpass measures brands’ marketing activity effectiveness both online and offline, across their entire marketing ecosystem. Fluent will automate the most time-consuming parts of the reporting process – from stitching together data to generating structured, narrative-led outputs that mirror Charlie Oscar’s tone, logic, and strategic lens.
A fast-growing city centre creative agency has completed an important ‘reimagining’ of Birmingham Pride 2025. Studio 3.5, which was formed 12 months ago by creative and marketing specialists Laura Hanlon and Adam Smith, was brought in to reconnect the two-day festival to its roots and
vital protest work. The team developed ‘No Pride without protest, no protest without Pride’ after a series of deep-dive discovery sessions, giving equal weight to its activist roots, serious advocacy work and the joy of celebration. A new campaign – ‘Pride Makes It Possible’ – captures the power of the Pride movement to bring people together, celebrate progress, and drive meaningful change and will be seen across social media, transport hubs and some of Birmingham’s most iconic locations, including Bullring Birmingham, the Aston Expressway, Birmingham Lights and Dartmouth Middleway.
Comedian and author Ruby Wax’s charity Frazzled has created an innovative, interactive digital sky ceiling to get more people talking about their mental health by asking, “How’s the weather in your head today?’ Hosted by Europe’s largest digital ceiling (measuring 900 square metres ) which is located above the indoor streets of Printworks Manchester, ‘The Feeling Ceiling’ uses lifelike full motion VFX effects to make the screens seem like skylights, unleashing dynamic weather conditions above visitors’ heads to convey “frazzled” states of mind. Created by Frazzled and Revolt, the seven day campaign breaks on 12th May and runs for the duration of Mental Health Week (12th May – 18th May) via a two hour daily window. Frazzled founder Ruby Wax visits the entertainment venue on 12th May to launch the Printworks SkyLights experience and talk to visitors about how they feel. The VFX work is produced by Flipbook.
