Google to Sponsor ITV’s 2026 FIFA World Cup coverage
ITV has announced that it has agreed a new partnership, through WPP Media with Google to sponsor all of its coverage of the 2026 FIFA World Cup. The sponsorship will run throughout ITV’s coverage of the tournament which starts on 11th June and runs for over five weeks in Canada, Mexico and the United States.
Google will have sponsorship idents across all of ITV’s programming on ITV1, ITV4 and ITVX featuring Google Pixel and Google Gemini, Google’s AI assistant. Google will also feature across ITV’s digital and social inventory, spanning the likes of YouTube, X and ITVFootball social handles.
Sofa Club appoints Verde Digital to get ahead in search visibility
Sofa Club has appointed fashion SEO agency Verde Digital to lead its organic search strategy, as the fast-growing furniture brand looks to strengthen visibility and increase organic revenue to hit record growth targets.
Founded in 2012 by Louis Rose and Tom O’Neill, Sofa Club has built a strong direct-to-consumer proposition, combining an established ecommerce offering with a growing network of UK showrooms spanning London, Liverpool, Glasgow, Newcastle and Essex, with more to follow. Headquartered in Hertford, the brand’s rapid growth has been fuelled by its ambition to become an iconic British name at the intersection of fashion and home.
The partnership will see Verde Digital deliver a full suite of SEO services, including on-page optimisation, technical SEO, local SEO as well as supporting visibility across AI search platforms. The brief is designed to support continued growth by increasing organic revenue contribution and capturing new demand across search.
The collaboration will centre on expanding Sofa Club’s presence in organic search within an increasingly competitive furniture market, while aligning content more closely with evolving customer search behaviour.
Brahma spotlights the mystique of Brazilian football in new film
On the eve of the 2026 World Cup, lager brand Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of skepticism regarding the “hexa” to reinforce that, historically, it was precisely in the most improbable moments that Brazil defied the odds and won its five World Cup titles.
A historic partner of the Brazilian National Team and a constant presence in the country’s football culture for over a century, Brahma builds the campaign narrative from a current context surrounded by unfavorable statistics: 24 years without a title, a short coaching cycle, and probabilities that, for the first time, do not list Brazil among the primary contenders.
Filmed in Rio de Janeiro, the movie relies on a nostalgic atmosphere inspired by the 1990s and 2000s—the period when Brazil consolidated its image as one of the world’s greatest football powers. The soundtrack is set to the song “Tamanco no Samba” by Cauby Peixoto, a 60s hit that strengthens the production’s nostalgic atmosphere.
The production also features special appearances by Carlo Ancelotti, head coach of the Brazilian National Team, and Ronaldo Nazário, a symbol of Brazil’s last world title and a long-time partner of the brand.
No Brainer announces new partnership with global sustainability leader
Search-driven content agency No Brainer has welcomed sustainability leader HAHN Plastics UK to its growing client portfolio. Part of the international HAHN Group, the Manchester-based recycling firm manufactures high-quality products, made from post-consumer recycled plastic, which are used across outdoor environments.
Each year, the group processes around 90,000 tonnes of plastic internationally, producing approximately 65,000 tonnes of hanit® – a durable, fully recyclable material used across landscaping, agriculture, infrastructure and urban design.
As part of its next stage of growth, Swinton-based HAHN Plastics has appointed No Brainer on retainer for a scheme of work including PR and thought leadership, as well as website design, development and build. The partnership is set to raise HAHN’s brand profile in the UK, establish deeper awareness of its products, and help power UK sales growth.
Shelter unveils powerful new film to help drive a social housing revolution
Shelter has launched a major new film as part of a nationwide multi-channel campaign celebrating the legacy, influence and future of social housing. Featuring some of the country’s most iconic names, including Adele, Paul McCartney, Dave, Jacqueline Wilson, Oasis’ Liam and Noel Gallagher, Chloe Kelly, Sir Geoff Hurst and more, alongside real-life heroes, the film showcases the generations of talent, creativity and community shaped by social housing.
Created by Shelter’s in-house team, with media planning and buying handled by Beyond, the campaign arrives as homelessness in England has reached record breaking levels in recent years, with many more people in urgent need of a genuinely affordable social home. Through the creative concept ‘Foundation to Thrive’, Shelter is showcasing the achievements, big and small, that have been made possible by the legacy of social housing, much of it built by councils that understood the needs of their communities.
Through celebrating the impact of social housing on culture and everyday life, the campaign makes the case for a new generation of social homes, urging the government to remove the barriers stopping councils from building them. Using their local knowledge and community connections, councils are best placed to deliver social homes that serve both local people and future generations.
As part of the launch, Beyond has delivered a digital-first strategy across Meta, Reddit and YouTube to distribute the campaign film, to share the epic compilation of people and moments that have flourished thanks to social housing. This is supported by a strong local media presence across London, Manchester, Birmingham, Liverpool and Leeds, combining high-impact physical media including full-page press placements and prominent OOH[AD1] at London Waterloo with geo-targeted audio and social activity, ensuring the issue feels both urgent and locally relevant to communities across the country.
The campaign will be live across all platforms from 5th until 28th May.
NewGen launches Multiple: an end-to-end creator campaign platform
Social-first creative and creator agency, NewGen, has announced the launch of Multiple, a new AI platform designed to help brands scale creator campaigns more efficiently and with greater control.Built to address the growing complexity of influencer marketing, Multiple brings every stage of creator campaign execution into a single streamlined system.
Multiple replaces the fragmented approach of influencer marketing with a structured workflow. It provides the option to automate key steps including creator sourcing, outreach, rate benchmarking and negotiation, contract generation with ASA and FTC compliance checks. It can also standardise scheduling and reporting, so campaigns are executed consistently across markets and platforms. By capturing each step – from creator selection through to payment – the platform creates a clear audit trail giving finance and procurement teams the visibility they need. As a result, campaigns can go live up to ten times faster than manual workflows.
The platform includes an AI tool that connects with creator marketplaces to identify the most relevant creators, applying custom scoring based on factors such as brand safety, tone of voice, and niche alignment. This reduces the reliance on manual shortlisting and helps ensure creator selection is consistent and repeatable, rather than selective.ocial and influencer space.
Rightmove broadens “Believe it” platform beyond search with ‘Glow’ campaign
Rightmove, the UK’s largest property platform, has launched a new integrated campaign, ‘Glow’, as part of its wider strategy to grow beyond property search by showcasing its range of products and services, designed to inspire belief in home movers that they can make their next move.
Launching on 8 May, the campaign was developed by Neverland and builds on and broadens the Rightmove’s ‘Believe It’ brand platform, giving movers the confidence to act. In addition to emphasising the brand’s scale of properties, the campaign focuses on Rightmove’s affordability and valuation tools to help consumers understand what’s possible for them.
The hero film is being supported by an OOH buy across key UK cities, which shows huge vistas of British locations to focus on the brand’s largest choice of homes message with headlines that play on each scene.
Other targeted work includes shorter films focused on their range of products across VOD, Social and YouTube, and through a creator-led content series developed and managed by social agency Uncovered. This part of the campaign will demonstrate Rightmove’s tools in real-life scenarios with content focusing on how users navigate key steps such as understanding affordability, making the platform’s features more accessible and relatable.
The campaign launches tomorrow across TV, video-on-demand, YouTube, social and outdoor, and with further assets rolling out across the summer to highlight additional products and services. Media planning and buying has been managed by Wavemaker.
BRITA Appoints Millie Bobby Brown as first global brand ambassador
With the launch of its new global campaign “Own Your Thing,” which will officially roll out on May 7, 2026, BRITA takes the next step in its brand transformation and introduces actress and entrepreneur Millie Bobby Brown as the company’s first global brand ambassador. The partnership is designed to connect BRITA’s long-standing expertise in water filtration with a culturally relevant narrative around hydration that resonates with younger audiences worldwide.
Under the campaign platform “Own Your Thing,” BRITA reframes hydration as more than a functional necessity – positioning it as part of modern selfcare and conscious everyday routines. The idea builds on the brand’s global belief “Drink better. Do better.” and sets the stage for BRITA’s broader evolution.
The campaign was developed by creative agency Leagas Delany. Mediaplus International advised BRITA globally on media strategy, co-developed the campaign setup together with Leagas Delaney, and developed the media guidelines for international markets while ensuring their consistent implementation. Serviceplan PR & Content advises BRITA on the global PR rollout.
Fuse strengthens MENA presence
Fuse, the global sport and entertainment marketing agency, part of Omnicom Media, today announces the launch of its Dubai office, expanding its presence in the Gulf. The move reflects Fuse’s long-term commitment to the market, building on its presence in the Saudi Arabia, and responds to growing demand from brands seeking to connect with audiences through sport, entertainment and culture across one of the world’s fastest-evolving regions.
Fuse MENA will be led by Danielle Barwick, Executive Director, who relocates from Fuse’s London office. Danielle brings extensive international experience and a proven track record of building market-leading propositions. Danielle will be part of an all-female leadership team driving activity across the MENA region, including existing activity in the Saudi Arabia, reflecting Fuse’s commitment to progressive leadership.
The Dubai team will give clients direct access to Fuse’s global network and capabilities, while supporting the growth of long-term partnerships with brands such as PepsiCo and The Saudi Investment Bank. The offering spans commercial strategy, rights consultancy, insights and effectiveness, events and partnership activation, creative strategy, PR, design, talent and influencer management.
Disney+ continues its ‘A Lifetime of Great Stories’ campaign
Disney+ has unveiled the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling.
The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ platform, reinforcing Disney’s 100-year storytelling heritage and celebrating the unparalleled library of blockbuster movies, brand new originals and exclusive hit shows available on Disney+.
At the heart of the campaign is a cinematic film, ‘Under The Bed’, which was directed by Stefanie Soho through Smuggler, in collaboration with VCCP’s content creation studio Girl&Bear. The film tells the story of a little boy who first discovers his love for great stories as a child, spotlighting Disney+ as a constant throughout his life as he grows up. We see him watching Disney and Pixar’s “Monsters, Inc.” as a child to being a teen watching the “Sixth Sense” while camping, enjoying “The Walking Dead” in his twenties, and finally, returning to Disney+ as an adult to watch FX’s “Alien: Earth”, having had children of his own.
The campaign launched across EMEA, debuting in EU markets from 20th April and in the UK from 1st May. It will run across TV, VOD, cinema and social channels. Media planning and buying is led by Publicis Imagine.
Webmart is awarded King’s Award for Enterprise 2026
Webmart, the sustainable print and marketing agency, has been honoured with a King’s Award for Enterprise, in recognition of its outstanding achievement in sustainable development. This year, only 185 businesses across the UK have received a King’s Award – one of the highest honours a UK business can achieve.
Webmart, one of the top scoring B Corps globally, employs 41 people and is based in Oxfordshire and Yorkshire. The company, which recently celebrated its 30-year anniversary, was founded with a ‘do good, be good’ ethos to do business differently as a force for good. It is proving that commercial success can drive climate action, sustainability, social and environmental impact.
In collaboration with the Scottish government, Webmart also has its own 164-acre ‘Oxygen Farm’ where it has planted thousands of trees, and created nature trails for the local community as part of its 200-year commitment to actively rewild and create a Caledonian forest in Scotland. The on-site eco-lodge is used regularly by Webmart staff and their families, and 50 holidays have been gifted to charity to help raise awareness of biodiversity.
