B2B marketing services group Bluestripe Group, the owner of NDA, has announced the launch of Bluestripe Connect, a commercial strategy and business acceleration service for B2B companies in the media and adtech sectors.
The service brings together a unique combination of commercial and communications consultancy and execution to help media and adtech companies develop their business, drive leads and increase revenues.
Developed in conjunction with market strategy and business acceleration consultancy The Advisory Collective, Bluestripe Connect offers new and established media businesses an end-to-end service to drive commercial growth.
Alongside Bluestripe’s existing communications, content and media offerings, Bluestripe Connect will help brands to transform their communications activities directly into commercial outcomes. The service brings together experienced consultants and practitioners with in-depth experience in the adtech and media marketplaces to help businesses build, develop and communicate their commercial propositions.
Unlike traditional business development offerings, Bluestripe Connect seamlessly integrates commercial strategy, media and communications, helping businesses to develop their proposition, communicate it to their target audience and close the loop with active lead generation.
Ellie Edwards-Scott, Co-Founder of The Advisory Collective, said: ‘Too often companies think that they can launch into the UK market by hiring one person to lead the charge. The landscape here is both complex and competitive, it takes time, significant investment and a team to build a successful business. Bluestripe Connect can help to mitigate some of that risk.”
Andy Oakes, Managing Director of Bluestripe Group, said: “B2B marketing and communications should always be aligned with commercial strategy and so it’s an obvious step to create a proposition that brings together these two aspects. With Bluestripe Connect, adtech and media businesses can more effectively develop new commercial strategies and propositions, communicate them to their potential customers and drive qualified leads and business growth.
“Bluestripe Group’s focus is on supporting B2B media and technology businesses. Historically this has been through developing innovative communications, content and media services but now we can help companies close the loop between communications and commercial outcomes.”
Lisa Menaldo, Co-Founder, The Advisory Collective, said: “Marketing and communications are a central part of any commercial strategy so it doesn’t make sense that these areas are too often considered completely separately. With Bluestripe Connect we’re bringing together communications and commercial to create an integrated offering focused on driving growth for B2B media businesses.”