Candid, the Dutch founded agency group, has announced the formation of a unified advertising, content and technology pillar to be led by newly appointed CEO Matthew Robinson. The strategic initiative is aimed at further removing complexity for advertisers and their brands by bringing together multiple creative and digital agencies, including Creature and Positive, into one unified pillar.
The advertising, content and technology pillar comprises of award winning creative advertising agency Creature, integrated digital marketing agency Positive UK and Positive Netherlands, the social agency recently formed by bringing together Daily Dialogues and Havana Harbor. Recent acquisitions DUNKD, a social content agency and video specialist Session One, complete the new services pillar.
Newly appointed CEO Matthew Robinson, joins Candid from Joint, where he was CEO, with earlier roles including stints at AMVBBDO, Weapon 7 and The Moment Content Company. Under Robinson’s leadership, the pillar will operate with individual agency identities while collaborating closely to leverage synergies.
Julian Reiter, outgoing founder and CEO of Positive and Dan Cullen-Shute, outgoing founder and CEO of Creature have decided to leave, two years after successfully integrating their businesses within the Candid platform.
Matthew Robinson commented: “I am so excited to take this role and lead such a talented group of people across the Candid advertising, content & technology pillar. Creature and Positive UK & NL are strong businesses, with complementary skill sets and a fantastic set of clients. As the marketing landscape continues to evolve, these companies working closer together will be even better for our people and our clients.”
Rudiger Wanck, CEO of the Candid platform, said: “In an industry that is changing at lightning speed, it’s crucial for businesses to stay ahead of the curve. As a platform our mission is to use technology (and AI) to remove complexity for CMOs and brands by eliminating having to choose between specialization or integration. By bringing together our advertising, content and technological capabilities in a unified pillar, we enable our clients to seamlessly access these services without any friction. And in doing so ensure they are better equipped to address the business challenges they are facing today.”
