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Merkle launches dedicated UK&I Salesforce practice to boost CX

Merkle, Dentsu’s customer experience management company, has expanded its Salesforce partnership with the launch of a practice dedicated to the customer relationship management platform.

The UK and Ireland-focused Salesforce practice aims to provide brands with “unparalleled experiences” across the Salesforce platform by prioritising solutions in sales, service, and experience clouds, while augmenting expertise in Salesforce commerce and marketing clouds.

“This enhanced offering marks a significant milestone and amplifies our collective ambition to meet our clients’ evolving digital needs,” said Stephen Lambert, Merkle’s UK & Ireland Salesforce Practice Lead.

“By integrating the creative agility of an agency with the technical prowess of system integration, Merkle is redefining the customer experience landscape.”

The expanded offering has also opened up full-cloud capabilities to Merkle’s clients across the Salesforce platform and the ability to maximise value from Salesforce investments.

Merkle promises that the offering – combined with Dentsu’s wider capabilities across media and creative – will provide brands with the ability to deliver a “consistently intuitive experience to their customers, grounded in data-driven insights that ensure they remain ahead of customer expectations”.

“Through our Salesforce practice, we are delivering unparalleled experiences that drive business growth,” said Anne Stagg, Chief Executive Officer UK & Ireland at Merkle.

“Our agency excellence and system integration expertise, combined with dentsu’s wider network capabilities across media and creative, allows us to seamlessly deliver cutting-edge solutions with creative media campaigns, empowering brands to connect with their customers on a deeper level.”