Interviews, insight & analysis on digital media & marketing

NDA Agency News: A week in Agencyland (26/3/21)

Hampshire-based digital marketing agency, Koozai, has hatched a new idea – tech-free Tuesday for all staff, whereby modern technology is banned in favour of communicating through written notes and carrier pigeons. The move to working from home is what sparked the idea due to chirping from team members around difficulties in communicating in a timely fashion. With trials beginning on 1st April, Koozai’s #techfreetuesday initiative will officially commence on Tuesday 6th April. The Koozai team began training for tech-free Tuesdays back in February, causing quite a flutter. Time was invested in practising how to attach messages using food and water as incentives in order to train their pigeons effectively. After successful training amongst most of the team, some members became quite attached to their new pigeon pal.

Consumer electronics company, Casio, has appointed Journey Further to handle its performance marketing activity. The appointment will see Journey Further, which has offices in Leeds, Manchester and London, manage PPC and SEO for the Japanese brand, with a focus on growing consumer sales of its timepiece range, including the iconic G-Shock watch. Journey Further’s remit will also include driving sales for Casio’s range of musical instruments and calculators.

Housing and homelessness charity Shelter has appointed Dark Horses to create and implement an ambitious campaign to unlock football audiences as it looks to broaden understanding of the housing emergency affecting the UK. Shelter wants to use the emotional power and reach of football to unite fans, empowering them to play their part in the fight against homelessness. The charity aims to use a new, multi-year campaign to broaden audience reach and understanding of the housing emergency, recognising the power the sport has to shift public perceptions.

As a result of changing market demands, Loud Mouth Media has added Performance Creative services to its line-up, to help clients maximise campaign performance and drive more sales on online platforms as COVID-19 continues to fuel Ecommerce growth. Performance Creative is all about ensuring that a client’s assets are fit for purpose to support the campaign delivery. Therefore, working with the agency will allow clients to create bespoke content that will perform best in specific channels, such as social, display and YouTube, and fits the required formats to maximise performance. During this, audiences are segmented so they are served the most relevant creative to them. Clients will also benefit from the team’s expertise in ensuring future creative concepts meet all updated specifications to support delivery.

Cookware manufacturer The Cookware Company has partnered with digital agency Dept to heighten the digital experience for its various brands. On the 23rd of March, the first webshop has been launched for the GreenPan brand. The Cookware Company is preparing for the digital future with scalable, user-friendly e-commerce websites. In order to easily implement adjustments and extensions, the international webshops are built on Salesforce Commerce Cloud and set up to scale easily. The new GreenPan webshop has first been launched in the UK with plans to roll out into other countries in phases. In the meantime, Dept is also working on e-commerce sites for its other brands.

The Royal Institute of Chartered Surveyors (RICS) has appointed McCann Manchester to deliver SEO and PPC on a global scale as well as its digital media programme. McCann partners with RICS as it begins its journey to become a truly digital-first membership body. The relationship will see McCann tasked with delivering significant growth through organic and paid web channels internationally and digital media closer to home.

Neo PR, the B2B technology PR agency, has announced that it has been appointed as UK PR agency for ReachFive, provider of the cloud-based customer identity and access management (CIAM) enterprise platform, with immediate effect. The PR agency aims to help solidify ReachFive’s footprint in the country, enticing retailers to take advantage of digital technology and put identity at the centre of the customer experience to drive personalisation, engagement and loyalty. They will do this by elevating the presence of ReachFive’s cloud-based API platform through thought leadership to create brand awareness and coverage within the industry.

Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming and international educational charity, Association for Project Management (APM) following a competitive pitch. Wargaming had no UK incumbent as media was previously managed in-house – the Kite Factory is their first UK agency. John Aisling is the incumbent agency for APM. Both wins are full scope, across all media channels.

Independent marketing communications agency Golley Slater has announced its appointment by Huddersfield Textiles, manufacturer and supplier of premium English cloth, to help expand and support the brand’s offering and growth. Following a successful pitch process against three other agencies, Golley Slater and Motion 12 have been appointed to support Huddersfield Textiles with their plans for 2021 and beyond. As the lead agency, Golley Slater will oversee the whole relationship, supporting the brand with their online offering and overall growth. This will include centralising all their current channels and applications onto one platform to streamline the internal management of their digital presence. Motion 12 will be leading the research and development, working with cutting-edge technologies to craft a user-driven digital experience.

Purpose-driven creative agency, 23red is celebrating the first anniversary of its PR division by winning a competitive pitch for the Open University’s 2021 marketing and communications strategy. The brief will see 23red help integrate the Open University’s B2B and B2C communications to attract more students and employer partners. The flexible and responsive marketing and communications strategy will target all four nations in the UK and showcase the Open University’s credentials as the pioneer of flexible and blended online learning.

Castrol has commissioned data-powered integrated agency, Jaywing, to educate consumers about their range of e-Fluids. Jaywing created an interactive digital experience, designed to show the innovation of Castrol’s new product offering targeted towards electric vehicles, and educate consumers on the role and importance of e-Fluids inside an electric car. Jaywing’s creative team developed storyboards, design styles and engaging interactions that bring the role of e-Coolants, e-Transmission Fluids and e-Greases to life inside an EV. The creative takes the user on a journey through the common problems EVs face in their lifetime, using visualisation and narrative to highlight the function and benefit of e-Fluids against these issues.