Interviews, insight & analysis on digital media & marketing

NDA Agency News: Buzzman, TMW Unlimited, Fuse and many more

Back Market, the renewed electronics marketplace, has announced that its first international 360° brand campaign, titled ‘Sorry Cats,’ will be launching across TV and Digital on 22nd September, followed by Out-of-home placements from 26th September. Inspired by the myth that cats can cheat death, Back Market’s latest awareness campaign follows the uprising of cats against individuals and their refurbished devices to retain the title as the only ones with multiple lives. ‘Sorry Cats’ will launch on digital, cinema, display, social media platforms and key outdoor placements across the UK, including in Shoreditch and Kingsland Road. A new advertising campaign will launch in the UK, and across Europe, by the end of 2022 and run into 2023. Back Market teamed up with creative agency Buzzman and American Director Tom Kuntz, who has won over 40 awards at Cannes Lions, to bring the ‘Sorry Cats’ campaign to life. 

Following a competitive pitch, integrated creative agency TMW Unlimited, part of Unlimited, has been appointed by DAZN to refresh its CRM programme globally, a six-month project. Launched in 2015, DAZN has grown to become the world’s largest global sports streaming service, delivering over 27,000 live events in 2021, DAZN is the market-leading sports broadcaster in Italy, Germany, Spain and Japan, where it holds the top tier domestic sports rights as well as key non-domestic sports properties such as the English Premier League and Champions League and a strong international boxing proposition in other global markets. DAZN operates a hyper-personalised CRM programme, which delivers bespoke content recommendations to customers based on content consumed on the platform.

Sport and Entertainment agency Fuse has won the global Japanese beer brand Asahi Super Dry’s Rugby World Cup 2023 partnership activation following a competitive pitch. Fuse will work closely with the Asahi Super Dry team at Asahi Europe & International on the global activation of their Rugby World Cup 2023 rights with a particular focus on their key markets of UK & Ireland, Japan, France, New Zealand & Australia. Fuse’s remit will include rights management, digital content & PR as well as the end-to-end management of ticketing, hospitality and events programmes across the seven-week tournament in France next year. The win follows a competitive pitch process, which will see Fuse work on a remit that spans partnership management services across global markets and will activate Asahi’s core campaign message ‘Beyond Expected’ across all Asahi’s Rugby World Cup touch points.

King’s Cross, London’s creative neighbourhood, has appointed ELVIS as its lead creative agency for all consumer marketing and brand activity, following a competitive pitch. King’s Cross will now partner with ELVIS to develop a new brand campaign, in order to build awareness and drive visits to the King’s Cross area. The new platform will showcase the diversity of experiences and activities on offer at King’s Cross, with a focus on flagship area Coal Drops Yard, the retail and dining destination at the heart of the estate. The work, which will run across print, out-of-home, social and digital channels, will seek to engage with residents, workers, students, local people and new visitors, giving people a reason to keep coming back. The first activity to launch will be a Christmas 2022 brand campaign, which will present King’s Cross as the go-to destination for independent-minded people in London to shop, eat and meet during the festive season.

City Index has today unveiled a major new multichannel campaign, ‘Master the Market Forces’. The creative push was developed in partnership with Boulder Group, and is the first work to launch since City Index appointed the global marketing, technology and venture group as lead creative agency for the project following a competitive pitch last year. The campaign, which aims to drive brand awareness and consideration amongst experienced and novice traders alike, sees City Index debut a colourful new brand identity and new positioning as a provider invested in its clients’ success – committed to delivering more choice, smarter insight and better value to traders. The campaign will run across digital TV, out-of-home, print and social channels in the UK, Singapore and Australia. Media planning and buying is by VCCP Media.

Software company, Cyncly is investing in a new name, brand identity and digital transformation following the merger of Compusoft Group and 2020. The merger, of these two industry-leading software providers, enables Cyncly to scale and better serve its customers with a global presence of over 2,300 employees and 70,000+ customers across 100+ countries. Cyncly approached branding agency Design by Structure in late 2021, with a creative brief covering renaming, branding and a website design and build. The creative process involved an in-depth analysis of Cyncly’s new culture and personality as well as a deep dive into its transformative business model. The new name is derived from the word’s ‘synchronisation’ and ‘simplicity,’ bringing together the company’s mission to be the ultimate platform for connecting designers, retailers, manufacturers, contractors, and consumers to make spaces amazing.

Jargon PR, an international PR agency has announced its appointment by Teamwork Commerce, a brand leading the change in retail through an integrated omnichannel solution. Jargon PR will work with Teamwork Commerce in a PR campaign that will grow awareness towards the brand throughout key US and UK markets, generating awareness towards its retail management solution. Jargon PR is set to partner with Teamwork Commerce, in a strategic PR campaign that will raise the company profile by targeting the key retail, fashion and technology media across the globe. The agency will create a pipeline of engaging content, positioning the brand as an industry expert through offering unique insights into the retail industry, creating engaging narratives across key market themes. Lastly, Jargon PR will communicate Teamwork Commerce’s key sales messages to potential customers, earning brand goodwill and winning credibility and trust.