Interviews, insight & analysis on digital media & marketing

NDA Agency News: Wavemaker UK, VCCP London, Tank and more

Wavemaker UK has retained the Department for Education (DfE)’s media strategy and planning services for School Teacher and FE Teacher Recruitment Campaigns. The selection follows a competitive four-week tender process under the Campaign Solution 2 framework. The media agency has worked with the DfE for over six years, and has been responsible for successfully delivering a number of high-profile campaigns including Get Into Teaching and Teach in Further Education. Wavemaker UK was reappointed for its expertise in creating and delivering insight-driven media strategies demonstrating how both its Evaluating Encounters and GeoGraph approaches could facilitate the effective communication of key campaign messaging to often fragmented audiences. This is especially important with young people, with the DfE citing the agency’s ability to unearth audience provocations that can help it reach and engage with the changing needs of a new generation.

Domino’s is launching an integrated campaign that introduces its new lunchtime offering – a tasty £4 lunch menu, with its agency of record VCCP London. The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative ‘High 4’ concept, developed to introduce their new £4 lunch options. This spotlights the affordability and appeal of Domino’s lunch offerings, tailor-made for a satisfying lunchtime experience. VCCP London worked with award-winning director Clay Weiner to create two captivating TV spots: ‘High 4-Wraps’ and ‘High 4-Pizza’. In ’High 4-Wraps’, vibrant protagonists joyfully showcase their £4 lunch wraps, embarking on a spirited ’High 4’ journey down a bustling high street. From engaging with a cab driver to exchanging high fours with a passerby on a canal boat. Meanwhile, ‘High 4-Pizza’ shows the relatable scenario of a protagonist bringing their tantalising £4 pizza back to the office. As they share the delight of their affordable lunch discovery, the workplace comes alive with ’High 4’s’ exchanged among colleagues, from the IT department to the boss, all accompanied by Domino’s famous Domin-oh-hoo-hoo sonic branding. The campaign will run throughout the UK until the 5th May across TVS, BVOD, VOD, Social, Radio and OOH and digital with media planning and buying led by Havas Media UK and PR managed by One Green Bean.

Digital PR agency Tank, has been appointed by the home improvement specialist, Eurocell PLC, as it looks to increase sales across its core product range. The significant multi-channel retainer will see Tank support Eurocell’s brand and search goals, delivering digital PR, SEO, content, organic social media and brand PR support. Tank, the highest ranking agency in the East Midlands according to the PR Week Agency Business Report 2023, has been appointed by Eurocell to improve its brand awareness across retail and ecommerce, and to boost its search visibility.

Independent full-service agency Cream has won a competitive pitch for luxury car rental provider THE OUT powered by JLR to support the brand with its nationwide expansion.  Cream’s full-service offering, including audience research and insight, through to media and creative strategy and implementation, will improve strategic focus for the brand, while elevating its media and communications to accelerate growth. The new campaign, which launches in June, will consist of a 30-second ad, with cut downs and stills utilised on other channels. The campaign will run across OOH – using Cream  Consulting audience analysis to pinpoint the greatest areas of opportunity for THE OUT – broadcast media channels and Video On Demand, including ITV, Sky, Channel 4 and via  Samsung connected TVs. It will primarily target high-net-worth individuals who want to escape the city with an easy, luxury rental car service.