Interviews, insight & analysis on digital media & marketing

NDA Agency News: CreativeRace, Live & Breathe, Cream and more

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CreativeRace, an integrated marketing agency focused on Creativity and Performance & renowned for its retail heritage & campaigns, proudly announces its latest client win- Fairtrade. The agency’s compelling and strategic pitch won the day in a 3-way competitive process. CreativeRace produced three distinct creative concepts, that captured the attention and admiration of Fairtrade’s decision-makers. The brief was to create an impactful and exciting campaign that delivers maximum exposure online and instore, ensuring the growth of sales of products that carry the Fairtrade mark, by engaging shoppers and building lasting connections. The winning concept will serve as the foundation for an upcoming brand awareness campaign. CreativeRace’s ability to understand and communicate Fairtrade’s values through innovative storytelling and creative visuals played a pivotal role in securing the partnership. 

Creative agency, Live & Breathe, has announced its partnership with Real Techniques to launch its 2024 brand awareness campaign, alongside media agency partner, MI Media. The campaign aims to enhance Real Techniques’ existing positioning as the undisputed leader of make-up tools, and to show its audience that the tools they use are just as important as the products they apply. Targeting make-up users aged 18-34, the 2024 campaign seeks to cement Real Techniques as the first brand in shoppers’ minds when it comes to buying make-up tools. The campaign will be brought to life in a multi-media campaign across TikTok, Instagram, YouTube and OOH, placing Real Techniques at the centre of the make-up community in creative and innovative ways. The campaign will be going live in mid-February.

Independent full-service advertising agency Cream has been awarded the coveted B Corp certification, reflecting its high standards in socially and environmentally responsible business practices and dedication to employee wellbeing and culture. The certification marks a pivotal moment for Cream, as it solidifies its proposition as a company that collaborates with progressive businesses to drive growth. Spearheaded by Neil Cunningham, Co-owner & CEO and Jamie Parks-Taylor, Director of Insight & Analytics, Cream embraced key changes to the business, making B Corp principles integral to its legal business constitution and public vision. Notable initiatives include tracking energy consumption and carbon impact, enhancing employee benefits such as maternity and paternity policies, and setting up objectives in relation to charity donations and pro-bono work.

A new B2B and DTC E-commerce agency, B2 has officially launched in Leeds positioning itself as a dynamic force in the industry. As an esteemed Shopify Plus partner, B2 will specialise in seamless Business-to-Business (B2B) and Direct-to-Consumer (DTC) e-commerce migrations. Not stopping there, the agency is committed to supercharging the online presence of its clients’ existing sites. B2 is part of the Casus group and has held a ‘Shopify Plus Partner’ status since 2019. The increase in demand for Shopify development and digital marketing services for the group’s customers and prospects has exceeded expectations. B2’s goal is to redefine the standards and push the boundaries of B2B Shopify e-commerce. B2 will be headed up by Sam Theakston; an e-commerce professional with over 7 years of experience in the space with involvement in notable past projects in his career including luxury Shopify builds for renowned brands such as Emilio Pucci (LVMH), Antler and Scabal.

Save the Children UK has completed the competitive review process for its media planning and buying agency contract and has appointed Medialab. The review was managed by leading media advisors The Aperto Partnership. Sarah Potter, Director of Strategic planning, Innovation and Insight at Save the Children UK said: “We met some fantastic people and saw some brilliant thinking from the agencies involved in this process and thank them all for their time and energy. Medialab stood out for their understanding of our challenges, and demonstrated how they will help us make a step change in our impact for children immediately and in the long-term.”

Stafford PR agency Stone Junction is partnering with Tamworth-based power control specialist Excitation Engineering Services Ltd (EES) to handle its global public relations within a focus on the UK and the Middle East beginning in January 2024. The PR firm will be launching an industry report into power control systems to draw attention to obsolescence in electrical excitation and synchronous machine control systems. A key focus will be on how managing obsolescence can result in better regulatory compliance, reduced cost and a better total cost of ownership. One of the first of its kind, the industry report will focus entirely on trends in the power control systems industry. The report will discuss how businesses in the sector struggle with obsolescence management, such as aging rectifiers and active cooling system failures. This will provide opportunity for businesses to understand how managing obsolescence in the plant can help achieve regulatory compliance, consume less power and reduce energy bills, especially at a time when energy prices are forecast to increase.