Interviews, insight & analysis on digital media & marketing

NDA Agency News: Fox Agency, Wavemaker, Lucky Generals and more

B2B technology marketing specialist, Fox Agency, has been appointed as global agency partner by RendezVerse, the metaverse platform sparking a revolution in the hotels and events industry. Following a competitive pitch, Fox Agency sealed the deal to deliver RendezVerse’s global launch and ongoing PR activity to position the brand as a significant player in the virtual event space and raise awareness of the benefits of Web3 technology across the hotels, events and hospitality industry. Fox Agency’s activity will include research, insight, and cultivation of a strong media presence across the tech media landscape, and relevant trade media in the hotel and hospitality sector. In addition to RendezVerse’s vision to bridge the gap between physical and digital space through VR technology, their platform will personalise users’ experience, offering to meet, engage, collaborate, and foster relationships on a whole new level.

Time Out, the global media and hospitality business that helps people explore and experience the best of the city, has partnered with the London Eye to show the people of London that there is no better time to visit the London Eye with its unique and fresh perspective on the city. The Time Out Creative Solutions team, alongside Wavemaker, have created a unique campaign that will see the London Eye turned into a work of art for one day only, with London-based artist Penfold creating a bespoke art installation at the Observation Point on the South Bank on Tuesday 26th April. The design will also take over the cover wrap of this week’s issue of Time Out London, which will be distributed across the city and at the mural site on the day and for the rest of the week by distributors wearing branded t-shirts which will include the mural design. Time Out London will also be distributed at Gatwick and Heathrow airports, and the Stansted Express, to reach an international audience. To complement the live activation, the 360-degree Creative Solutions campaign also spans branded content, digital advertising, social media and CRM across Time Out London channels. Time Out has created a bespoke London Eye online hub complete with a quiz that helps users to figure out how an experience on the London Eye best suits their personality, and a digital and print content series called “An Eye For…” which hinges on the elements of wellness, history, culture and art you can see from the London Eye. Instagram stories and posts will link to the hub, and showcase the art installation. 

Gü, the patisserie-inspired treat and dessert innovator, has appointed Lucky Generals as its creative partner to raise brand awareness and consideration in the UK and beyond. Following a competitive pitch process, the agency has been selected to launch a brand platform that will strengthen Gü’s category position, increase frequency and grow brand affinity. Lucky Generals will deliver brand world, multi-channel campaigns and diverse marketing activity. Gü was acquired by Exponent last year after two years of significant growth. The brand has ambitious plans to double sales in three years and expand its state-of-the-art manufacturing facilities in Bishops Stortford to make its delicious treats available across the world. 

DEPT®, BASIC/DEPT®, and Hello Monday are celebrating a record year of Webby wins after scooping up 16 awards, 23 nominations and 24 honorees, and also being crowned crowned Global Network of the Year 2022. With over 14,000 projects from 70 countries and nearly two million votes, the 26th Annual Webby Awards was one of the biggest in history. The Network of the Year is awarded to the agency with the most Webby and People’s Voice wins, Nominations and Honorees. 

spottydog communications, the Midlands PR agency, goes from strength to strength as it welcomes six new clients to its pack, with remits spanning PR, social media and digital marketing, alongside three new team members. Strengthening the agency’s B2B client portfolio is Mi Hub, Crown SDS and Wolseley Infrastructure. Meanwhile, SoonAs, Your Dog’s Club and Give as you Live joins the agency’s impressive portfolio of consumer clients. Having recently won two CIPR PRide Awards focused in the B2B sector, spottydog will be leveraging its expertise to provide a diverse range of PR support, including to global workwear brand, Mi Hub, as well as to market-leading infrastructure business Wolseley Infrastructure and its two brands, Burdens and Fusion Utilities.

Anything is possible have announced that just two years after receiving IPA membership they have been awarded the Institute’s coveted Gold CPD Accreditation. Awarded annually to member agencies, the accreditation recognises true commitment to building a progressive and effective culture of learning.

Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), the recreational boating manufacturer and retailer industry trade groups representing the $45 billion marine industry, has teamed up with creative and media agency Cutwater, with offices in San Francisco and New York City, to launch a campaign honoring the next generation of boaters. With the surge in demand for boating, the recreational boating community has seen an increase in participation by younger, more diverse audiences from all backgrounds. Recognizing these evolving interests and needs, Discover Boating partnered with Cutwater to capture the joy, freedom, and inclusivity of life on the water, while amplifying the relevancy as well as signaling the future of boating. Spearheaded by Cutwater Founder and CCO Chuck McBride along with Executive Creative Director John Norman, the campaign, titled “See You Out Here”, invites long-time, new, and prospective boaters to join life on, in, and under the water in a unifying voice. Rooted in extensive segmentation and mindset research, with MRI-Simmons and ZMET respectively, it includes an original content library anchored by an exhilarating brand anthem film and the real stories of passionate boaters turned brand ambassadors throughout the country.