Müller has launched ‘Get The Good Going’, a new integrated masterbrand campaign created by VCCP.
The multi-million integrated campaign will see Müller Light as the focus of a new Müller Yogurt & Desserts Masterbrand advert. The campaign, which spans across TV, out of home, social, radio, retail in-store and press, aims to break norms of the category with a humorous spot exaggerating the feeling of transformation when you make that one healthy choice, no matter how small.
Stonewall’a Top 100 Employers List has recognised OMG UK for its work on supporting LGBTQ+ staff to be themselves at work. Stonewall’s Top 100 Employers List 2024 is the UK’s leading ranking of employers from public, private and third sectors on how inclusive their workplaces are.
With a ‘Pride All Year Round’ ethos, OMG UK is committed to creating an inclusive working environment that recognises and celebrates its LGBTQ+ community throughout the year. This ongoing commitment has led to OMG achieving a Stonewall gold award and ranking 39th on Stonewall’s Top 100 Employers 2024 list (up 46 places from its ranking at 85th in its last submission in 2022).
Leeds Rhinos has announced a partnership with digital marketing agency Spike to develop a new digital marketing strategy aimed at increasing attendance and attracting a wider fanbase to the Super League club’s fixtures.
Spike will deliver a digital strategy for the eight-time Grand Final winners, focusing on engaging a new generation of fans at AMT Headingley Rugby Stadium. Over three months, Spike will utilise its bespoke strategy framework to enhance Leeds Rhinos’ digital marketing efforts towards connecting with younger, emerging audiences.
Oak Furnitureland, Britain’s biggest hardwood furniture retailer, has appointed the7stars to its UK media planning and buying account. The appointment follows a four-way competitive pitch run by AAR, which lasted 10 weeks, from briefing and chemistry meeting, through to pitch meeting and announcement.
the7stars, the UK’s largest independent media agency, is now charged with reinvigorating the media strategy through its Grow, Inspire and Sell pillars. This will build on Oak Furnitureland’s ‘Grow Your Home’ platform which reflects the business’ expansion into new products and categories that serve the whole home, launched with creative partner TMW Unlimited in October.
Co-op Group has launched a new brand platform and integrated campaign to remind the British public of its origins and values. Co-op is 180 years old and was the world’s first successful consumer co-operative, and the new campaign and brand platform, ‘Owned By You. Right By You.’ was made in partnership with its creative agency VCCP London.
The new brand proposition highlights Co-op’s membership model as its unique value. By reminding people that as the Co-op is owned by its members, the public, it can do right by people – this is central to the ‘Owned By You. Right By You.’ brand platform which will extend across all channels. The resulting brand world is designed to be deployed in a channel agnostic manner choosing from a huge range of messages which emphasise how Co-op’s constitution and structure enables it to do good in all communities and for all its members and customers.
Amazon Business worked with independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying solutions. Set against the backdrop of a 17th century pirate galleon and to the beats of ‘Livin’ It Up’ by Ja Rule, this imaginative spot showcases how Amazon Business can help businesses of all sizes focus on what they do best—grow their business, with a touch of humor and a fantastical storyline.
Directed by Traktor, with post production by Rascal, music by Finger Music and sound design by Wave, the commercial captures the essence of swashbuckling adventure while highlighting the practical benefits of Amazon Business.
