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NDA Agency News: Komodo, Fox Agency, Truant London and more

London based Influencer marketing agency, Komodo, has expanded its team and portfolio of work into Los Angeles. Based in Soho Works, 9000 Sunset, this West Hollywood collaborative workspace will be home to the LA Headquarters and will be headed up by one of Komodo’s founders, Freddie Strange. Based in Soho Works, 9000 Sunset, this West Hollywood collaborative workspace will be home to the LA Headquarters and will be headed up by one of Komodo’s founders, Freddie Strange. The agency has seen a large expansion in their portfolio in the United States over the past couple of months, having worked on campaigns for brands such as Red Bull, BooHoo, La Prairie, Van Leeuwen and Playtika and so felt the time was right to expand their base in the capital of social media marketing to support continued growth plans. Komodo has also recently signed a selection of new content creators to its US roster to help boost campaigns further in the market. Some of the new talent on the roster includes Gabby Epstein (@gabbyepstein | 2.6M IG Followers), Gigi (@gigiitheblackbarbiee | 350k IG Followers | 3.3M TikTok Followers) and Tori Wade (@tori_wade | 208k IG Followers | 331k TikTok Followers).

Integrated B2B tech marketing agency, Fox Agency, united its 50 strong team for the much-anticipated FOX X event, to celebrate ten years of business and enable hybrid remote employees to finally meet face to face. The three-day event united and inspired the team on its mission to deliver greatness, with sector-specific workshops, team building activities, goal sharing and of course, lots of celebrations. Senior Producer at Fox Agency, Zoey Woodward joined the business during the December 2020 lockdown and having taken on a lead role in the execution of FOX X, comments: “After postponing the event multiple times, I’m so pleased we could finally bring everyone together with the appropriate Covid-secure measures in place. Taking on a new role remotely was really daunting, but the team were so welcoming, and it was worth the wait to finally work together in-person.”

GWI (formerly known as GlobalWebIndex) – supplier of target audience insights to the international marketing industry – has appointed Truant London as its agency of record to help activate its brand around the world. Following the release of new data sets including GWI Gaming, GWI Sport and GWI Kids, GWI is pursuing aggressive growth in key markets. Truant has accordingly been tasked with developing the brand’s creative and media strategy – alongside media partner December19– in addition to building a multi-channel creative idea that will land in key markets from Q1 2022.

Social-first creative agency Digital Natives has announced its appointment by whind, a Waldencast-incubated skincare brand. The agency will create distinctive, thumb-stopping content for social ads, helping to drive brand awareness and engagement amongst digital audiences. Whind, which was founded by Hind Sebti, is focused on redefining consumers’ approaches to beauty, and reaching consumers through social media is a key part of their strategy. Digital Natives’ strong digital and social expertise made them a natural choice to create compelling, social-first assets for whind. The agency used existing raw footage shot by whind in Morocco to create paid video ads that elevate the brand’s joyful beauty proposition with a distinctive, eye-catching look and feel. The ads will feature on YouTube, Instagram and Facebook with the objective to grow awareness across digital audiences.

London-based creative agency, AML Group, has redesigned and rebuilt Weatherbys’ client-facing website. Appointed in October 2020 following a competitive pitch – AML’s primary challenge was to deliver a site that ‘feels’ like Weatherbys – an intuitive platform aimed at high net worth individuals and racing bank clients that clearly captures the unique character of the family-owned business. At the start of the build and design, AML conducted a full audit of private bank websites and a number of in-depth interviews amongst senior stakeholders and clients to understand the business, the audiences and the experiences required. The scope of work also included: UX, UI, responsive build, compliance testing and the security implementation required for a bank. 

Havas Media Group is to launch Havas Boost, a new programme providing investment and support to emerging media and tech start-ups founded by underrepresented groups, with an initial focus on Black, Asian and minority ethnic-owned businesses. The move reflects Havas Media Group’s ongoing efforts to make a meaningful difference to brands, businesses and people. Spearheaded by Gerald Appau-Bonsu alongside his colleagues within Havas Media Group’s Diversity, Equity & Inclusion Committee, Havas Boost seeks to address the lack of funding and support available to start-ups founded by underrepresented groups. It has been developed in partnership with investment management specialist CEG Investment Group, which was also co-founded by Appau-Bonsu, and will act as investment managers for the programme. In recognition of the challenges faced by minority-owned start-ups in securing investment, the first round of funding in the programme’s first year will be dedicated exclusively to businesses with owners from Black, Asian and minority ethnic backgrounds. Havas Media Group is committing up to £150,000 worth of resources for Havas Boost’s first investment round, split evenly between cash, marketing budget/media spend and facilities (offering free rent for storage and/or office space). The application process for Havas Boost will open in January 2022.

Influencer marketing agency, TAKUMI, has announced the launch of the Influencer Marketing Trade Body (IMTB), a not-for-profit professional membership organisation dedicated to building a robust and sustainable future for the influencer marketing industry. The IMTB is designed to celebrate professionalism within the industry, improving business decisions whilst respecting consumers and creators. It is committed to enhancing influencer marketing by protecting and improving its reputation, pioneering progressive ideas, increasing transparency and supporting profitability.

impact.com, the global partnership management platform, has announced an integration with HubSpot, a CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace.  This follows impact.com’s recent announcement highlighting the company’s significant growth in the first half of the year and notable integrations with BigCommerce and Shopify. Through this partnership, HubSpot users can integrate with impact.com’s partnership management platform to quickly launch a partnership programme, and track and attribute each partner’s value as leads travel through the sales funnel. HubSpot users can now uncover how those partner touchpoints are interacting with other channels, discover new partners (e.g. consultants, educators, specialist publishers, and more) and automate payouts tied to smart, electronic contracts that only pay when a partner drives tangible business results. 

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