Interviews, insight & analysis on digital media & marketing

NDA Agency News: Lucky Generals, Mixology Communications, Bordeaux & Burgundy and more

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Lucky Generals has been appointed by Upfield to handle a number of its plant-based butter brands across Europe, including Flora and Rama. The agency was appointed to the business without a pitch. Upfield is the world’s largest plant-based consumer goods company, with 15 brands across 95 countries. Lucky Generals has been appointed to build brand platforms for a number of its key products across Europe. The appointment follows Upfield’s recent appointment of Jorn Socquet to the role of Global Chief Marketing officer.

Mixology Communications has been appointed PR, content marketing and communications advisors to Cambridge Cleantech and Oxfordshire Greentech. The agreement will see the London-based integrated PR and communications agency support both organisations as they look to expand membership services and increase their focus on the Cleantech Venture Day series of networked events which connects innovative starts ups with responsible investors and corporates.

Bordeaux & Burgundy, a specialist marketing agency which enables B2B SaaS companies to achieve rapid growth, has announced a major global expansion after achieving revenues of £2m. The company, which covers three continents, was founded by marketing entrepreneur Alfie Dawson in 2021. It helps businesses achieve rapid growth through series A funding, right up to exit and IPO. Dawson previously held senior global marketing and demand-generation posts at fintech company Fenergo and AI platform Datasine. As part of the company’s expansion, a new office has been opened in New York, USA, with an additional headcount of 15 staff hired in the existing London office and several staff in South Africa. The company has an aggressive growth strategy, with plans to reach revenues of £10m in the next calendar year.

Cheil UK has been appointed by Collinson as the global agency of record for performance media for Priority Pass, the airport experiences programme. The appointment follows a competitive pitch. Cheil UK will now partner with Collinson, which operates Priority Pass, to develop and execute a global performance media strategy, in order to strengthen the programme’s direct-to-consumer offering.

Blue Array, the specialist SEO agency, are excited to announce an industry-changing partnership with Similar.ai, an SEO automation tool, to deliver on Performance SEO™. Performance SEO™ uses Similar.ai’s no-code SEO automation solution to deliver value from day one. Through a simple server API integration, the challenge of needing client-side engineering resources is fully eliminated. Blue Array has the ability to clean up low-value pages, build new pages, update internal links and automate content creation all through a click of a button. A/B tests can be set up to measure the impact of such changes and roll back when needed.

Global communications agency, Citizen Relations, has announced the expansion of its global digital capabilities. Boosting earned with the power of digital, their strengthened integrated service enables the agency to influence audiences more effectively, with more personalization, performance and dynamic content to better connect marketing, sales and data. Led by Crystalyn Stuart-Loayza, Citizen’s Chief Digital Officer, Citizen calls its new brand of digital “dComm3”, which brings together a growing team of 15+ technical experts across strategy, activation and intelligence, embedding digital across the way earned programs are built, executed and measured – ultimately bridging brands into what’s next in web 3.

A Wavemaker-led GroupM team has been appointed as the global media agency network for Adevinta, an online classifieds marketplace leader. The agency won the $60M account after a competitive pitch process which began in June 2022 and involved a thorough local review with strategic exercises and meetings in each market. New markets include France for the leboncoin brand and Germany for Mobile.de, as well as other retained key Adevinta markets including Marktplaats.nl in the Netherlands, 2dehands.be in Belgium, and Italy and Germany for the Subito and Kleinanzeigen brands. All markets will be managed by a central Wavemaker worldwide team.

Leeds digital agency Perfect Storm is celebrating a strong start to the year with a senior hire and substantial new business wins. Perfect Storm is well on track for hitting more than 30% growth by the next financial year-end in March, with a forecasted turnover of £2.3m. Growing the senior team at the agency, Naomi Biltcliffe has been appointed as client director, to focus on developing the agency’s client services strategy, delivering excellent client experience and managing the team of digital producers. Biltcliffe joins from Finn, bringing with her over ten years of experience working with national and global brands in the FMCG sector. In her previous role, she headed up the integrated marketing team across a number of the agency’s largest clients, such as Yorkshire Tea, Whole Earth, TENA, Gosh! And Mrs Crimbles. 

Bird Eyewear, the sustainable eyewear brand founded by two brothers, has launched its new ecommerce website, created by digital agency Organic. The website aims to educate customers on the impact of their buying decisions and help them make more sustainable choices. Organic was tasked with helping Bird Eyewear combat greenwashing – a prevalent issue in the fashion and eyewear industry, making it difficult for consumers to make informed decisions about sustainable products. The new website features Organic’s unique carbon tool, which allows customers to calculate the carbon footprint of their purchase, and see the direct impact of their website’s actions on the planet. The site also provides detailed information about the company’s Circular Carbon Project, including growing its own forest and using waste plastic to make products. The website redesign is part of a wider innovation project at Bird Eyewear as part of their drive towards carbon zero, which includes planting their own Bird Forest in Devon and the launch of a new product line made from recycled materials in Devon. The innovation project has been part-funded by Devon County Council through the Green Innovation Fund. The objective of the fund is to invest in the development of a Net Zero economy and support local businesses to scale-up and innovate.