Interviews, insight & analysis on digital media & marketing

NDA Agency News: Speed, Billion Dollar Boy, The Public House and many more

Impact-driven PR agency Speed has been appointed by Brabantia to deliver its consumer PR brief, positioning the brand at the heart of modern homes through its innovative product offer and commitment to sustainability. Speed’s lifestyle specialism, working with brands that enrich family life, coupled with the team’s strategic strength, energy and creativity saw it win through in a competitive pitch process. Speed will be focused on amplifying the brand’s voice through targeted campaigns to gain traction in national and lifestyle media, as well as online through digital PR and influencer programmes.

Global creator agency, Billion Dollar Boy (BDB), announces the launch of Muse, a new innovation unit exploring the impact of emerging technologies shaping the creator economy – including generative AI. Muse is purpose driven to understand the reality behind the hype surrounding new technology; to harness its potential and protect brands and the creator community from the boom and bust cycle of new innovations. It follows a six month investigative programme powered by new, independent research and brand and creator partnerships designed to explore how generative AI can work with human creativity to deliver brand impact and support the creator community.

Irish independent creative agency The Public House has launched their Christmas campaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale of New York. 36 years after the initial Pogues’ record release, The Public House, in conjunction with Dublin-based EPIC The Irish Emigration Museum, recruited a handpicked group of retired NYPD officers, joined by a local amateur choir, to gather in a recording studio in the heart of New York City to lend their voices to the beloved ‘Galway Bay’. The campaign is immortalised in a special limited edition 7” vinyl and supported with social, digital, press, and OOH. From December 1st until the end of January 2024, EPIC The Irish Emigration Museum will be running a supporting exhibition titled, “They Gave The Walls A Talking – the Extraordinary Story of The Pogues and Shane MacGowan” developed in collaboration with Hot Press. The campaign supports EPIC’s mission of recognising the vital contributions and monumental impact Irish people have made worldwide and to encourage the diaspora – many of who are in the United Sates – to return to their homeland and visit the museum. The idea was the brainchild of The Public House founder and Executive Creative Director, Colin Hart.

Türkiye-based robotics automation equipment manufacturer, Tezmaksan Robot Technologies has appointed technical PR agency, Stone Junction to handle its international PR and promote the launch of its robotic process automation (RPA) system, CUBEBOX. Tezmaksan selected Stone Junction because of its track record of delivering effective STEM PR campaigns in the DACH region. The integrated marketing campaign will target the UK, Germany, Italy and The Netherlands, taking advantage of the agency’s in- house language skills and international media contacts. The initial focus of Tezmaksan’s PR campaign is to promote the launch of its CUBEBOX RPA system, an advanced automation solution designed to streamline and optimise business processes. CUBEBOX leverages software and robots to automate repetitive and rule-based tasks such as data entry, data manipulation and transaction processing.

UNRVLD has been selected as the digital partner to deliver a continuous improvement programme across Chilly’s EU eCommerce stores. This collaboration brings together UNRVLD’s expertise in composable commerce, SEO, and conversion rate optimisation to propel the reusable product brand’s online retail growth to new heights. UNRVLD will work to enhance Chilly’s customer journey and boost online discoverability with a series of technical SEO and UX improvements. This will be supported by a significant experimentation CRO programme with a specific focus on experimentation to drive conversion rates and grow first-party data. Innovation lies at the heart of this partnership, with both UNRVLD and Chilly’s committed to transforming the way in which customers discover and purchase Chilly’s products.

Spark Foundry, the UK Acceleration agency, outlines consumer search trends around Sustainability, Tech & Gaming, and Diversity in advertising for Q3 2023 in latest ‘Insights Accelerated’ report. Key findings from this report are that: over half (57%) of the UK will disengage with media & advertising they feel is unrepresentative, food and Drink is the most inclusive category, closely followed by Travel, demand for sustainability was down in Q3 2023 when comparing YoY (13%), and Land Rover and Ovo Energy search interest grew in Q3 2023. Furthermore, handheld gaming devices like Nintendo Switch 2 and Sony’s PlayStation Portable have seen a resurgence this quarter, content drives conversation and passion for gaming, and gaming giants like Xbox and PlayStation are focusing more on inclusivity by announcing accessible controllers. Using proprietary tools; Social Sparks (social listening), Intent-Based Planning (semantic analysis) and The Street (external panel), Spark Foundry’s ‘Insights Accelerated’ report looks at the trends in consumer spending and search habits on a quarterly basis. This sixth iteration looks at trends from Q3: July – September 2023.

Miroma Group and Founders Forum Group have partnered to launch Miroma Founders Network (MFN), a business dedicated to providing global media-buying and marketing communications services to startups and scaleups. The move, led by Marc Boyan, founder and CEO of Miroma Group and Miroma Ventures, and Brent Hoberman, co-founder and chair of Founders Forum Group, addresses a critical need amongst high-growth scaleups for effective marketing services at a viable price point – services traditionally deployed by larger companies and brands. MFN will provide services including marketing consultancy, communications planning, and media planning and buying, as well as the review and implementation of data and analytics infrastructures. The company will have a dedicated core team in place to oversee and support each business from a strategic point of view, helping to define, build and execute a custom-made marketing-communications offering. MFN will be the first dedicated venture of its kind established to support entrepreneurs as well as venture and private equity-backed companies at all stages, with a growth-focused approach intricately crafted to meet the distinctive needs of each individual enterprise, from fundraising support to driving sales with a 360º approach through all online and offline channels.

Following their recent company-wide rebrand, Manchester-based digital marketing agency BANC have announced the opening of a second location on London’s Pall Mall. Not only will the creation of a new location based in the nation’s capital allow them to better serve their clients based there, but for the proudly northern agency, the move illustrates their continued growth. Once ran from the corner of another company’s office, BANC’s southern expansion shows the agency again looking towards the future. A location for face-to-face client meetings with their southern clients, BANC’s London office will help facilitate smoother, deeper relationships without the need for either party to travel across the country. As for business opportunities, the new location allows the agency to forge new opportunities with companies based in the South too, giving them the chance to bring their considerable digital expertise to a wider audience.

SoundOut, the sonic branding and testing agency, has revealed that the fastest-growing sonic logos of the last two years are Playstation, Bella & Duke, JUST EAT and Amazon Prime Originals. The findings have been revealed in The SoundOut Index 2023 – UK Edition, the largest ever tracking study of UK sonic brands, featuring a benchmarked sonic audit on 97 UK brands. It provides data on the effectiveness of sonic branding and marketing through in-depth research and analysis with over 150,000 consumers.  The full report can be downloaded from SoundOut’s website. 70 of the brands have used a sonic logo for at least 2 years, enabling SoundOut to measure and rank those that are growing fastest in terms of recognition and attribution.