The Flywheelers, the integrated comms agency for high-growth startups and scaleups, and creative marketing agency, Procreate London, are announcing that they have been selected by global network provider, Global Cloud Xchange (GCX). Together, the team are providing full brand, marketing and communications services to boost brand awareness and recognition of its managed network services and subsea connectivity network, which is the world’s largest private submarine cable network. The partnership launched with a brand refresh which saw GCX embrace the mission for Data Made Better. The brand refresh involved a new brand identity, with a new website designed to better reflect the evolution of the company as it has significantly expanded its managed services through a series of significant partnerships. Creative design agency, iDesigns, played a pivotal role in this transformation by building the robust back end of the new website. Procreate London and The Flywheelers are continuing to help GCX elevate this new brand positioning through digital marketing, social media, video and public relations.
Captain Morgan is unveiling its global Why You Whying campaign to support the launch of Captain Morgan Spiced Gold 0.0%. The TVC and digital campaign challenges the negative societal pressure of being asked ‘why aren’t you drinking’ when people choose a non-alcoholic beverage. The new campaign stars content creator, Nick Fraser, who shot to fame in 2015 after his Why You Always Lying video went viral, turning him into a popular meme. Drawing inspiration from Nick’s original content, the new campaign, Why You Whying, features the star singing new lyrics, using humour to challenge people to stop and think before they ask a friend why they aren’t drinking. The campaign was produced by Outsider and directed by their Cape Town based director Karien Cherry who has achieved international recognition for her rich cinematic worlds. Created by Anomaly, the TVC launches in GB, from 2nd October before further roll out in 2024. In addition to video content, a series of GIFs and other assets have been created to run across digital.
easyJet holidays, the UK’s fastest growing tour operator, has this summer made its biggest ever out-of-home marketing investment, taking over nine UK airports with stunning holiday imagery and orange branding. Travellers making their way through Belfast International, Birmingham, Manchester, Edinburgh, Glasgow, London Stansted, London Luton, London Gatwick and Bristol be inspired to explore easyJet’s brilliant holidays at unbeatable prices. The tour operator has branded 6 of the UK’s largest airports with a year-long commitment, in addition to the three-year commitment with Gatwick. Media agency mSix&Partners, alongside their OOH partners Kinetic, have delivered the branding projects, which include the largest airside advertising site at Belfast international, the largest airport outdoor site in Manchester opposite terminal 3, and a car park takeover at Birmingham Airport, where easyJet has just announced it’s brand new base. Creative was handled by VCCP.
British designer brand, Paul Smith, has partnered with enterprise headless CMS Storyblok to modernise and future-proof its website and customer experience. Paul Smith – with the help of eCommerce specialist agency Limesharp – implemented Storyblok’s headless CMS technology within its eight-month deadline, and achieved an increased page speed of approximately 50%, along with higher conversion and revenue rates. To celebrate the business’ 50th anniversary, the Paul Smith team set out to transform the way they approach and communicate with their customers, re-establish their brand, and rebuild their website to emulate the unique customer experience of their flagship store in Los Angeles. Most importantly, the business wanted a solution to future-proof its online business and help it remain relevant for the next fifty years. Paul Smith’s team developed the new back-end internally, while Limesharp built the front-end. By implementing Storyblok’s technology, Paul Smith’s content teams are now benefiting from more flexibility and are able to update designs and layouts, schedule content, implement bulk updates, and access data in multiple ways all by themselves. With Storyblok and headless technology, Paul Smith was able to connect its CMS with a vast array of external apps, such as Larevel for middleware, Magento for eCommerce, Cloudinary for digital asset management (DAM), and Klevu for search, product recommendations and visual merchandising. Thanks to this digital transformation, Paul Smith won the Best Digital Experience award from the MACH Impact Awards 2023, and a Digital Innovation award from the Retail TouchPoints 2023 Brand Experience Awards.
