Interviews, insight & analysis on digital media & marketing

NDA Agency News: The Kite Factory, ACNE, Atomic London and more

ZSL (Zoological Society of London) has appointed the independent media agency The Kite Factory to oversee its media planning and buying for its conservation Zoos, following a competitive pitch. ZSL, the global science-led conservation charity has tasked The Kite Factory to implement a multi-channel strategy, utilising a combination of digital and offline channels to optimise outreach and engagement. This comprehensive approach encompasses Paid Search, Paid Social, Display, Affiliates, Out-of-Home, TV, Print, and Radio. The agency’s expertise will be harnessed to effectively connect with target audiences across a spectrum of platforms, ultimately driving ticket sales for ZSL’s iconic London and Whipsnade Zoos. Recognising the significance of working creatively within budget constraints, The Kite Factory will introduce innovative solutions that amplify the impact of every campaign. With a commitment to reaching key audiences in unique and compelling ways, the agency aims to elevate the ZSL brand and drive a surge in ticket sales to its conservation Zoos.

European ferry company Stena Line has launched a new autumn/winter campaign with ACNE, its recently appointed lead strategy and creative agency. Following a competitive pitch held in spring 2023, Stena Line appointed ACNE to work across all aspects of its brand including the development of a new brand platform and an overall group concept, using the ACNE network to market at scale across Europe. As Stena Line’s summer campaign sunsets, the strength of ACNE’s cross-network design shines again with the launch of a new autumn campaign: “Wherever you’re going, enjoy getting there.” With campaigns running in 13 countries and across 14 different languages, ACNE have been working closely to provide a centralized marketing solution without the associated bottleneck of a centralized agency, allowing Stena Line to move creative to forward from anywhere. This campaign sees the launch of new OOH, print, radio, programmatic display, high-impact display, BVOD and digital film, adapted and trans-created across all audiences and markets within Stena Line’s sailing routes.

Greater Anglia, the train operating company covering London and East Anglia, has launched a festive 30” spot titled ‘The Wonder of Christmas’. Created by independent creative agency Atomic London, the ad is inspired by the whimsical adventures of ‘Alice in Wonderland,’ following the success of their imaginative ‘Where Wonder Starts’ integrated brand campaign that launched in the summer. The ad aims to increase brand awareness and encourage people in the East Anglia region to travel by train this Christmas to benefit from the ease, comfort, and joy of travelling with Greater Anglia. The spot will be seen across TV, OOH, digital, social, and owned media channels, immersing viewers in the wonder of Christmas travel with Greater Anglia. Building on the narrative of the previous campaign, the Christmas ad extends the story of curiosity-led adventures with the Greater Anglia Hare. This time, the animated Hare goes on a seasonal escapade, guiding viewers through the magical Christmas destinations of East Anglia and London and into the cosy hearths of family homes. The Hare, Greater Anglia’s emblematic figure, symbolises the swift and liberating experience of train travel with the brand. The campaign draws viewers into a yuletide narrative where the Hare becomes a festive guide, highlighting the festive destinations along Greater Anglia’s routes.

HUMEN, the mental health charity leading a movement to improve and maintain men’s mental health, and to change the face of what it means to be a man, launches the campaign as part of Men’s Health Month. It also comes ahead of The HUMEN Space 1:1 project. This new venture will allow the charity to provide beneficiaries with 3 months of free therapy, which equates to 14 hours. This is currently more than the NHS, which is normally between 6 to 12 hours of therapy. There is also a long waiting time for the NHS services, currently standing at 6 to 18 weeks. Funds will be raised for this initiative via a collection of t-shirts, costing £30 with all profits going to the charity. Buying just one t-shirt will help save 10 men who are struggling with their mental health. The concept of the billboard campaign, crafted in partnership with Saatchi & Saatchi Wellness, was to showcase what looked like a celebrity taking part in a high-end fashion shoot, presented in black and white, like many are. However, the world soon starts closing in on the men in the billboard, until their faces are painfully crushed up against the glass with them unable to breathe. The powerful videos and imagery aims to shed light on the daily pressures faced by men, and emphasises the vital importance of open conversation. Outernet London, a new entertainment, culture and art district in the West End was selected as it includes the largest digital exhibition space in Europe. The area also has a 223,000 daily footfall, with a 85,000 footfall inside the district’s Now building. The billboard campaign will run at Outernet London between 19th November and 30th December. The charity t-shirts for The HUMEN Space 1:1 project cost £30 and can be bought from

The Racket Club—a South African-based full-service, experience-led creative agency—has extended its reach internationally with the launch of its London office. The new venture will be led by Business Director Jemima-Faye Goodall, a serial entrepreneur who founded and operated a successful agency with high-profile clients in the UK, US and South Africa. Goodall was hired given her extensive experience in the UK market and expertise in full-service digital and branding solutions. Founded in 2014 by Managing Director Grant Pleming, The Racket Club helps clients increase brand awareness and consumer engagement by merging creativity with an insight-led, data-driven approach to build bespoke live, digital and integrated experiences. The agency’s services include brand strategy, creative development, digital activations, live activations, and influencer and public relations campaigns. The Racket Club’s client base crosses all industries, including food and beverage, automotive, sports, hospitality, fashion and apparel, banking, television, telecommunications and consumer goods. The company boasts an impressive clientele that features industry giants like Red Bull, Mercedes-Benz, Peroni, Nissan, Dunkin’ Donuts, Club Med, Lyre’s, Bata and Superdry. The agency’s foray into the UK market leverages its prior triumphant launch of a prominent UK-based fintech company.