Interviews, insight & analysis on digital media & marketing

NDA Agency News: The Kite Factory, Trouble Maker, Navigate Digital and more

Independent media shop The Kite Factory has been awarded the Swiss Herbal Sweet brand’s media planning and buying account. The family-owned company exports over 60 different specialist herbal products from its facility in Laufen, Switzerland, to more than 45 countries in Europe, Asia and North & South America. Its largest markets are currently the USA, Germany, France, Italy and, unsurprisingly, Switzerland. Following a period of impressive worldwide growth, Ricola, known for its soothing and refreshing herbal confectionery and cough drop ranges, has tasked the agency with bolstering the expansion of its UK business in 2024 and beyond, establishing Ricola as a main player within the two categories.

iD Mobile has appointed Trouble Maker as its new creative and PR agency, with a brief to drive brand awareness, consideration, and confidence within the UK market and globally. Effective from 1st October, the new relationship will see Trouble Maker creating a new visual identity for the brand, as well as leading on below-the-line marketing and PR-led events activity. Trouble Maker will focus on assisting iD Mobile to land the brand ethos of ‘Mobile Done Right’, as well as helping it to engage more personally with audiences to drive positive sentiment and be recognised as the “home of value” in the UK mobile market. Campaign activity will target both the brand’s key audience of 30- to 55-year-olds and younger demographics.

Navigate Digital, a prominent performance marketing agency with offices in London and Sydney, proudly announces the renewal of its long-standing partnership with Pizza Hut, a global leader in fast-food pizza delivery and part of the Yum! Brands family. Established in 2007, Navigate Digital has been the digital media agency of choice for Pizza Hut since 2018. “Navigate Digital consistently goes above and beyond in meeting our digital marketing needs,” says Amy Speed, Senior Performance Marketing Lead at Pizza Hut. With the extension of the contract, Navigate Digital aims to continue its track record of excellence, leveraging its cutting-edge expertise in paid social, display, affiliate marketing, and PPC to further strengthen Pizza Hut’s market position.

Navigate Digital has also announced its newest collaboration with Catalyst – Institute for Creative Arts and Technology, Berlin. As the latest addition to Navigate Digital’s growing client portfolio, Catalyst looks forward to tapping into the agency’s expertise across paid social, display and PPC to achieve remarkable accomplishments in the upcoming academic year and beyond.

Asda is continuing its quest for a #foodrevolution to highlight the quality of its food by partnering with the popular Sky TV series Never Mind the Buzzcocks. Asda has tasked celebrity comedians Judi Love and Buzzcocks regular panellist Jamali Maddix, along with the team from Sorted Food (a food community and YouTube channel with over 2 million subscribers) to perform blind taste tests (and give their honest opinion) on Asda products and their Marks & Spencer equivalents. Taking place behind the scenes of Never Mind the Buzzcocks, the ‘Taste Match’ campaign aims to challenge brand perceptions and target secondary shoppers by demonstrating the high quality of Asda products. As the first-ever branded partnership with Never Mind the Buzzcocks, the campaign will launch primarily as a social content series on Sky social channels, comprising of three long form episodes hosted on YouTube with 60” cutdowns on Instagram and Facebook. The ads will appear across Linear and On Demand Sky Media channels, placed strategically during key show breaks. Each ad will feature a QR code,  driving viewers to the longer form content and will run for six weeks, until 5th  November. Spark Foundry, Asda’s media agency, has handled the media planning and buying, with SPP Media managing the partnership, and content production by Sky Media Commercial Production.

UK-based independent environmental charity, Keep Britain Tidy, has announced the appointment of integrated communications agency VCCP London to lead a new campaign to stop people dropping cigarette butts, which accounts for 66% of all litter in England. The project was won during a three-way competitive pitch. The pitch saw a collaboration with Cowry Consulting, one of the world’s leading Behavioural Science consultancies, who were acquired by VCCP Group in January this year and represents the first joint win since the acquisition. VCCP also brings vast experience in creating behavioural change campaigns, having worked with Transport for London since 2016. Cowry Consulting and VCCP Stoke worked collaboratively during the pitch process to ensure the creative ideas adhered to key behavioural principles. As well as using behavioural models to inform ways to engage the audience, VCCP Stoke conducted in-person qualitative groups with smokers which influenced the pitch presentation. Further research between Cowry Consulting and VCCP with smokers uncovered the fact that whilst most smokers would not dream of dropping litter such as drinks cans or crisp packets, they do not view dropping cigarette butts as nearly as bad, and often do not even consider it as littering. VCCP and Cowry Consulting will now work towards shifting this perception and driving behaviour change, with the campaign set to launch across the UK this November.