Interviews, insight & analysis on digital media & marketing

NDA Agency News: Wavemaker UK, Fluid Commerce, Resolution Design and more

Wavemaker UK has been selected by N.Peal, the British cashmere clothing and accessories brand, to provoke growth through paid and organic search in their UK market. The appointment follows a three-month competitive pitch and will see Wavemaker take over from incumbent, Silverbean. Wavemaker has been tasked with driving growth through paid and organic search in the key strategic markets where its current and burgeoning stores can support digital expansion. This will be achieved by accelerating the digital maturity of its PPC strategy to bring it up to the standards of modern search principles. While in SEO, the focus will be to find the intent in search behaviour in order to drive the most valued clicks. This will involve improving N.Peal’s content geotargeting capabilities to ensure the right content is served to the right international market and above its category competitors. Wavemaker was selected, similarly to N.Peal’s heritage roots, for its esteemed experience of working with luxury brands such as Breitling and Farfetch in search and SEO. And, as a result, its ability to demonstrate and understand the growth opportunities for N.Peal in this field during the pitch process. In addition, Wavemaker is perfectly positioned to drive the necessary holistic approach, integrating PPC and SEO, via its closely coordinated UK search team across its London (PPC) and Manchester (SEO) offices.

A housewares supplier has appointed ecommerce agency Fluid Commerce to develop the performance of its well-known brands’ websites. Manchester’s Fluid Commerce will work with The Rayware Group’s team to support the functionality and performance of its four B2C websites, as well as developing the company’s main B2B website that sells to department stores, independent cook shops, garden centres and gift shops. All five sites are built on the Adobe Commerce ecommerce platform. 

Resolution Design, a marketing and design agency based in Wiltshire announces wins across food & drink, construction and furniture design sectors. The agency has been appointed by Norfolk-based South Pickenham Estate to work on its new branding and labelling. Resolution Design already has English vineyard Roebuck Estates amongst its portfolio, as well as Hong Kong Gin, making a significant mark on the food and drink industry. Further appointments will see Resolution Design enter into the construction and furniture design market as they partner with building contractor Gaiger Bros, and street furniture solutions company Langley Design. For Gaiger Bros, a complete overhaul of the company website is on the cards. Langley Design requires a new website to build on its success and support ambitious growth plans.

London-based creative agency 20ten intends to make its 10-year anniversary a memorable one with the launch of a refreshed visual identity, a brand new website and the opening of its first US office. 20ten is a fully integrated creative agency with a fan-focused lens, using insight and unique technology to understand and engage fandoms through original content and creativity. A big part of 20ten’s anniversary celebrations is also the news that it is opening its first US office to help it work more closely with its growing roster of major entertainment clients. Ever since its inception, the agency has been servicing international and US clients, so the opening of its LA operation is the next natural step. The office will go live with a full team across client services and creative production. 

Bolton-born and bred digital marketing agency, The Audit Lab, has partnered with the Bolton Lads and Girls Club to help make a difference in the northern town. Bolton Lads and Girls Club (BLGC) – one of the largest youth clubs in the UK – offers sports, arts, mentoring and community outreach work for ages eight up to 18. With over £2.5 million needed each year to keep the centre open, funds are raised through events, sponsorships, and the time of their volunteers. The Audit Lab and their 20 staff will support BLGC through mentoring, fundraising and training to help them achieve their goals of increasing the number of children they’re able to reach, improve the physical and emotional wellbeing of young people, and boost confidence and aspirations.