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NDA New Business Bulletin: Clearpay, Wunderkind, Talon Outdoor and more

TripActions, an all-in-one travel, corporate card, and expense management solution, has been selected by The Weir Group PLC, one of the world’s leading engineering businesses for mining and infrastructure industries to be its global travel partner. Weir selected TripActions to enable a consistent, global user experience for its workforce of 11,000 employees. With operations spanning more than 60 countries, the company has critical ambitions in safety, sustainability and the development of innovative mining technologies used all over the world. Weir turned to TripActions to support the diverse needs of its travellers, providing data-driven insights on a global level, improved visibility of business travel and spend, risk management and security. As business travel evolves, the company will transition from more than 15 disparate providers to a single cloud-based, user-first platform designed to meet the needs of today’s workforce. The new partnership comes on the back of a period of substantial European growth for TripActions, including several high-profile wins such as Springer Nature, Primark, Heineken, and Informa, adding to the roster of more than 8,800 companies now served globally. 

Unibail-Rodamco-Westfield (URW), owner and operator of Westfield shopping centres across the US, the UK and Continental Europe, has announced the expansion of its international brand partnership with Clearpay, a leader in “Buy Now, Pay Later” payments. Clearpay will become URW’s “Buy Now, Pay Later” brand partner with a programme of consumer advertising and experiential activity at the brand’s London flagship centres, Westfield London and Westfield Stratford. Since July 2021, URW and Clearpay, under Clearplay’s U.S. brand Afterpay, have jointly invested in successful new technology-driven customer experiences, retail innovation, events, experiential media, and on-premise advertising in the U.S. The UK element of the partnership recently launched with in-centre advertising and will be followed by key campaigns including activations during upcoming London Fashion Week events, of which Clearpay is Principal Partner. In the US, Westfield and Afterpay have partnered to drive foot-traffic into merchant doors with custom campaigns including an augmented reality scavenger hunt, and ShopsLA, a consumer and merchant partner experience at Westfield Century City during New York Fashion Week.

Wunderkind, a leading performance marketing engine that scales one-to-one messages for top retailers, has launched a strategic partnership with Contentsquare, a digital experience analytics AI-powered platform that provides rich and contextual insight into customer behaviours, feelings and intent. This strategic integration with Contentsquare allows eCommerce brands to uncover in-depth insights into the behaviour of users identified by Wunderkind campaigns. Marketers can leverage Contentsquare to determine the specific shopping behaviour of users that engage with Wunderkind campaigns and use that insight to make site changes and optimize the shopping experience, ultimately driving increased revenue. More than 50 mutual eCommerce customers will initially benefit from the collaborative user behaviour insights, with even more retailers expected to benefit from the new partnership in the coming weeks and months. The Wunderkind-Contentsquare integration is now live and available for customers to use. 

Out of Home (OOH) media agency Talon Outdoor has expanded its programmatic capabilities following the integration with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. The partnership enables Talon’s clients to activate smart, dynamic Digital OOH campaigns across Place Exchange’s premium inventory via direct integration with Talon’s proprietary DSP, Atlas.

The integration with Place Exchange allows US advertisers to access the same benefits, overlaying sophisticated audience insights from Talon’s proprietary Data Management Platform (DMP), Ada, with fully automated execution. The partnership provides brands with the ability to activate and adjust campaigns in real time, in response to external triggers, and further unifies the buying and measurement of DOOH media with other digital channels.The integration will allow Talon clients to plan effective omnichannel campaigns, while retaining the core fame and brand-building benefits of the medium.

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