Our regular update on clients wins, new tech integrations, M+A activity and platform activations. We love to share good news in these challenging times so please keep sending them through.
Episerver has announced that it has entered into a definitive agreement to acquire Optimizely. This acquisition will bring together Episerver’s ability to create digital experiences through content and commerce with Optimizely’s speciality in experimenting and optimising across touchpoints to empower marketers to build experiences that get smarter over time.
White Ops has announced a partnership with Primis, a Universal McCann-owned video discovery platform, to protect against sophisticated bot attacks and fraud in Primis’ video inventory. Leveraging White Ops’ Advertising Integrity solution, Primis can ensure all impressions passing through its video supply chain are human-verified – meaning advertisers money is not wasted on sophisticated invalid traffic.
Acoustic consultancy, KP Acoustics, has appointed Stone Junction to market the business to potential clients, including developers, architects and consulting engineers via LinkedIn.
SugarCRM Inc., has announced the acquisition of Node Inc, an AI platform that leverages CRM data and vast external sources. The acquisition fuels Sugar’s time-aware CX platform by automatically forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities.
Fitness apparel and accessories brand, Gym shark, has appointed Propellernet as their retained SEO partner. Propellernet are tasked with supporting the brand’s in-house team of SEO specialists to continue amplifying Gymshark’s online visibility and facilitating team development opportunities.
PR agency The PHA Group has announced its appointment by fundraising platform, TapSimple, to promote its new virtual events and ticketing service for charities to help them thrive during the pandemic and adapt in an increasingly cashless society.
AI-powered video analytics provider Ipsotek has appointed Liberty Communications to deliver public relations support in the UK as well as reaching key international markets in the Middle East and APAC. Liberty will play an integral role in amplifying brand awareness with key decision-makers across vertical sectors.
Speed Communications has been chosen to support creative digital learning agency Fenturi focused on a multi-channel comms brief encompassing thought leadership, press office activity and social media advertising. Through engaging thought leadership content, Speed will work to highlight Fenturi’s innovative approach to creating tailor-made eLearning solutions for clients in the UK and internationally.
Connected Creatives has appointed In My Experience and Be The Best Communications to launch the 500-word writing competition, backed by the world’s youngest Nobel laureate Malala Yousafzai, and the National Literacy Trust, to more than 4,000 schools across Britain to provide a much-needed creative outlet for young people who have been struggling with the impact of COVID-19 on their education and mental health.
Ballou has celebrated two wins recently, having won Speedinvest, the venture capital fund for early-stage European tech startups, as a client and Seldon, an open-source machine learning deployment platform. Ballou will be working with Seldon on everything from conferences to keeping industry informed about developments in AI and machine learning.
Avado, the professional academy, in partnership with Google, today launched a range of digital learning labs and new iterations of the Squared Online qualification, also developed with Google. As part of the development of Avado’s Marketing Academy, the new digital learning labs and mini-labs have been designed to accelerate marketing and digital knowledge while reflecting shifting behaviours in markets.