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New Business Bulletin 16/10/20

Our regular update on clients wins, new tech integrations, M+A activity and platform activations. We love to share good news in these challenging times so please keep sending them through.

Luxury department store, Liberty London, has appointed performance marketing agency, Journey Further to handle its paid search activity. The appointment follows a competitive pitch process, which will see Journey Further, who have offices in Leeds, London and Manchester, manage a seven-figure annual PPC budget.

Journey Further’s remit will centre around the development of a best in class paid media strategy for Liberty, helping to grow the department store’s offering in the UK and in the US. The performance marketing agency will also help the store better understand the relationship between store visits and profit.

Publishing Company DPG Media, has announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. DPG Media will be utilising Xandr Monetize to achieve greater flexibility and control over its inventory, as well as gather unique data insights to optimise programmatic campaigns for its customers

Cloud Comms, Collaboration, Contact Centre and Cyber solutions firm, Babble, has been chosen by WebBeds, the B2B division of Webjet Limited, to transform its contact centre and telephony solutions via a major strategic project which will see the introduction of Artificial Intelligence (AI) at the global travel wholesaler.

The Planet Mark has appointed Design by Structure (Structure) to develop its new brand. The agency will deliver a clearly defined and purpose-driven brand for the sustainability certification programme. The scope of work covers, brand identity, TOV, digital, and brand guidelines. The Planet Mark is looking to engage, inspire, and recognise the achievements of its members, helping them to share the work they have done and the benefits and value of certification.

Customer intelligence company Acxiom has announced its strategic partnership with Boxever, the personalisation and experimentation platform, to strengthen decisioning capabilities to offer clients hyper-personalisation at scale. The partnership with Boxever strengthens Acxiom’s ability to provide a balanced portfolio of CDP offerings to its client base..

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Brave Bison acquires social media agency Social Chain

Brave Bison, a media, marketing, and technology company built for the new era, today announces its fourth acquisition: of Social Chain, a market-leading social media and influencer marketing agency founded by Dragons’ Den entrepreneur Steven Bartlett, for over $20m