Interviews, insight & analysis on digital media & marketing

New Business Bulletin 20/11/20

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Digital marketing agency Bring Digital has won the SEO brief for UK fashion retailer Boohoo. The agency will provide technical SEO experience to improve Boohoo’s organic search performance. Boohoo joins Bring’s client roster alongside several other UK e-commerce brands, including Cotton Traders, Studio Retail and American Golf.

inurface media has partnered with Active International, the world’s leading corporate trade company offering businesses options that will help them adapt to the current climate and future challenges. This collaboration will allow inurface to offer several solutions and products to existing and potential customers, allowing customers to utilise the benefits of digital signage and health technology across any number and type of businesses by financing their investments through Active International’s trade model.

ONLYOFFICE, a competitor to Google Docs and Microsoft Office Online, has hired public relations agency, The Playbook, to help expand its operations in the UK. The new agreement between the companies will see The Playbook aim to raise ONLYOFFICE’s profile among business leaders and tech decision-makers, via predominately digital channels. The agency has previously worked for clients in the tech space including Dice.

Manchester-based digital marketing agency, Serotonin is celebrating a trio of new clients. The team will work with them to develop their brand and long term customer acquisition strategies. Interiors specialist, Loft, has appointed Serotonin to develop a new tone of voice to help better position it within the property market. The agency will also be tasked with creating web content and devising an ongoing approach to internal communications to ensure the business has a consistent voice across the board.

Secondly, Blake Mill – a male British fashion brand specialising in art-inspired shirts – has tasked Serotonin with strategically planning and delivering its digital marketing campaigns. These will be operational across Google Shopping, Facebook advertising and programmatic, as well as supporting ongoing creative direction for brand communication. Serotonin will also be working with Whalemap, an on-chain analytics company building a platform for decentralised trading, analytics and blockchain assets, on its brand launch campaign.

Global affiliate marketing specialist Silverbean is the new agency of choice for the John Lewis Partnership Affiliate Programme. The agency will manage affiliate activity to drive incremental growth across John Lewis & Partners, Waitrose & Partners and John Lewis Finance, leveraging Impact’s SaaS partner platform to deliver improved analytics and insights and further boost programme success.

PR, social media and content marketing agency Harvey & Hugo has recently secured a long term contract with utilities company, Everflow Group. The company, which encompasses Everflow Water and Everflow Tech has appointed the Darlington-based firm to manage all PR activity and brand building, to strengthen the business’s reputation in the industry.