Interviews, insight & analysis on digital media & marketing

New Business Bulletin 27/11/20

JDE Peet’s, a pure-play coffee and tea group, has announced the acceleration of its digital advertising and marketing programs through the appointment of Havas as its global media agency outside North-America. The expansion of a long-standing relationship between JDE and Havas will see the Vivendi-owned Havas Media Group (HMG) network become responsible for all media across 54 markets both online (digital) and offline for leading coffee and tea brands including Jacobs, L’OR, Senseo, Tassimo, Ti Ora, and Douwe Egberts. The new partnership will be fully operational by January 2021 and follows a competitive review conducted by JDE Peet’s over the last 6 months. The appointment of Havas is designed to accelerate the Return-On-Investment of data-led planning and to drive business growth through meaningful media experiences that resonate with coffee and tea consumers around the world.

Integrated brand strategy and public relations agency KWT Global, has been appointed by The Customer Lifetime Value Group (CLV Group). KWT Global will lead The CLV Group’s UK communications efforts, including brand positioning and media relations as the company enters a period of rapid growth and looks to demonstrate why the current marketing, data and technology ecosystem, is not set up to help brands best engage with their audiences.

KashFlow, by IRIS Software Group, has announced it is working with enterprise connectivity platform Yapily. The partnership will enable KashFlow customers to gain real-time insight into their cash flow and provide them with a frictionless end-to-end bookkeeping service. Through partnering with Yapily, KashFlow customers can connect and extract account information all from within the KashFlow portal, removing the friction and inefficiencies involved with manual bookkeeping.

Granicus, a provider of digital solutions to the public sector, has announced that Lancashire Police has gone live with its govDelivery platform to support employee recruitment efforts. The police force is using advanced features of govDelivery, a cloud-based, integrated communications platform designed by Granicus, to create job alerts that notify interested applicants of a range of available roles and target them via email with valuable, action-oriented information about working at the organisation. This technology will support all recruitment drives at Lancashire Police, which has been given the opportunity to employ hundreds of police officers along with other police staff roles, as part of the nationwide national police uplift programme.