Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Adverty, Adnami, White Bullet Solutions and more

Five health-tech start-ups have officially become the first cohort of the Edison Accelerator in EMEA – a healthcare start-up and scale-up acceleration programme designed by GE Healthcare in partnership with innovation organisation Wayra UK. The start-ups all focus on applying AI to augment medical imaging, improve oncology care and improve the patient experience. Estimates suggest that over 400,000 European lives could be saved annually through the application of AI in healthcare, and could free up 1.8 billion hours of clinicians’ time to focus on what matters most; the patient. The selected start-ups were chosen as they demonstrated innovative and scalable solutions to pressing problems in the healthcare sector such as scarcity of diagnostic resources, bottlenecks in care pathways and limitations in patient input. The start-ups are as follows; Legit Health, Spryt, Radiobotics, Lucida Medical and Vinehealth.

Following the announcement of their InPlay and InMenu solutions being live in Lucky Kat and Gold Town Games mobile games, Adverty is continuing to expand their inventory with the addition of Belarussian games developer, Mamboo Games, as their latest partner. Adverty’s InPlay and InMenu solutions will now appear in three of Mamboos popular hypercasual games including Shift Race, Shift Princess, and Folding Car Puzzle.

Tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc. Adnami will standardise high impact ad formats across the full range of digital platforms for Reach, enabling monetisation of premium inventory both direct and programmatically. Warwick Walker, Commercial Lead at Reach, comments: “The potential and interactivity of Adnami’s offer is exactly what we are looking for to drive responsive, creative assets and to make the most of video to truly engage with our readers and drive our customer value strategy. This will give us a truly unique and exciting proposition to take to market.”

IP protection company, White Bullet Solutions, is partnering with European Lotteries to combat ad-funded piracy. White Bullet will be using its powerful AI technology to support EL’s member’s address and defund pirated content, preventing millions of ad spend from funding piracy often linked to organised crime.

Global video ad management platform Peach has announced its new Developer API, which enables partners to build apps and integrations on top of their video advertising platform. The API is designed to automate the integration of ad metadata and video assets via public links, then files are quality checked and distributed to broadcasters and platforms. Doug Conely, Chief Product and Technology Officer at Peach said, “We want to modernise the whole ad ecosystem — reducing the manual work and reducing errors. The Peach Developer API is a key part in making this happen. We can’t wait to get it into our client’s hands and see what can be created with it.”

Acxiom and MullenLowe Profero have extended their global FUSE proposition announced earlier this year, to bring loyalty services to their clients and the markets they operate in. As part of these loyalty services, they have partnered with provider Antavo, who specialise in pure-play customer loyalty programme technology. The three companies offer customers and prospects loyalty programme strategy, design and execution services with Antavo providing technology that is directly integrated with existing marketing ecosystems. The powerful combination provides each partner with a powerful solution for clients.

Designed exclusively for growth-minded marketers, the What’s Possible Group has recently launched. Masterminded by the team behind The Specialist Works, What’s Possible Group will serve a specific gap in the market – the dynamic growth brands that sit between old-economy multinationals and start-up brands. What’s Possible Group comprises of four best-in-category media businesses – The Specialist Works, Hubble, Connections, Pintarget – that can act independently or come together in any combination around clients’ needs. And at the heart of the new Group is the What’s Possible Community – a unique content-rich hub where like-minded marketers can hang out, learn, and do business together.

BlueSnap, the All-in-One Payment Platform for global B2B and B2C businesses, has partnered with education software providers to improve digital payments in education. The global payments company has teamed up with Faria Education Group, as well as other edtech leaders including Teaching Strategies, Snowman Software, Proclass and Finalsite. Based on years of expertise in the market, the company’s Modern Education Payments Solutions enable edtech providers to offer their customers a better, more integrated user experience. This makes it fast and easy for parents to manage school-related payments, something which has become increasingly important during the pandemic.

Liverpool John Lennon Airport has selected Click Consult to provide a variety of technical and creative services. This partnership aims to embrace the many short-term opportunities that technical SEO and content can offer as the travel industry recovers from the Covid-19 pandemic and will help to promote Liverpool John Lennon Airport to a wider audience as the ‘faster, easier, friendlier’ option for international travel.

Logistyx Technologies, whose cloud-based multi-carrier shipping software is used by retail, manufacturing and logistics companies to manage their parcel delivery operations, has selected technology PR agency CloudNine PR to handle its UK public relations. Uday Radia, director at CloudNine PR noted: “For us it’s great to be able to work with a client like Logistyx that is so relevant to the current business agenda. Its technology plays an important role in helping companies negotiate the continuing shift to ecommerce and the cross-border shipping challenges created by Brexit.”

Xactly has announced its new integration with the Customer Success company, Gainsight. Combined with Xactly Forecasting, this integration not only provides a holistic view of the status of current accounts, but a granular picture of multi-level sales forecasts down to the health of an individual deal. Now, armed with better visibility into customers’ sentiment throughout their journey, both Xactly and Gainsight customers can optimize all stages of the sales cycle, creating more resilient, profitable, and predictable revenue engines.

Vuealta has announced new customer wins with Glossier and Fonterra now on its books. Edith Chen, Head of Supply Chain Operations at Glossier, says, “We are pleased to have partnered with Vuealta to address our supply chain planning requirements. Its suite of applications contains specific built-in intelligence, very relevant to our operating environment, allowing us to benefit from a much faster implementation cycle. Readily available ongoing support was an important consideration for us when making a selection for a product and partner.” Aamir Mehdi, Director of Supply Chain at Fonterra, adds, “Vuealta’s applications will allow us to implement demand and inventory planning processes across our six major South East Asia markets. In doing so, we will be able to introduce best-in-class planning capabilities into those markets whilst at the same time ensuring that each market’s specific needs are catered for. This combination of pre-configured capability with local flexibility was key for us in choosing the combination of Vuealta and Anaplan.”

Independent media agency, The Kite Factory has celebrated its momentum from 2020 with a further 35% growth and record new billings of £15million – all achieved in the first half of 2021. The agency has experienced an impressive new business run, winning a significant number of new clients in the last 12 months, among those; global gaming publisher Wargaming; entertainment-based retailer Lost Universe; hard seltzer brand, White Claw and a host of charity clients including Crisis, Young Minds, The Brooke and Care Visions. The 70+-strong agency is now undergoing a major recruitment drive, with 14 new roles in market following the hiring of 10 new staff, including Tim Patten who joined from TM Lewin in 2020 and most recently Niki Grant, who joined in the newly created role of Director of Search on June 1st.

Global technology-led marketing business Team ITG has acquired European software company Storyteq. This exciting new partnership amplifies the power of CanopyCreate, a platform designed by marketers at Team ITG to automatically produce rich, localised and personalised content, animation and videos. Building on the CanopyCloud marketing tech ecosystem – delivering everything from planning and workflow to deployment and analytics – Team ITG’s roster of global brands will now be able to create thousands of unique videos instantly in any language, any format and any ratio, using any content.

CleanCo, the brand behind a range of uber delicious, serious quality, non-alcoholic replacement spirits has this week appointed The Clerkenwell Brothers on a retained basis across general creative and social. The independent creative studio has been briefed to inject a bit of fun and energy into the category, with a campaign that will run across organic social channels and paid digital channels.

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