Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Milk and Honey PR, Xactly, Screach and more

Global sports company Under Armour, distributed by Athlocity L.L.C across the Middle East, has over 30 brick and mortar stores in the region. In collaboration with Emakina, they will be expanding their consumer reach by adding an e-commerce platform to their sales channels. Technology partner Fluent Commerce supported the digital transformation, offering a customisable Order Management System. Emakina was able to adapt Fluent Commerce’s technology to provide Under Armour with additional functionalities that met the brand’s unique business requirements.

KX has announced that it has partnered with Databricks, the data and AI company, to drive business value by unifying all data, analytics and artificial intelligence (AI) to accelerate the growth of ultra-real-time analytics in new market sectors. The partnership combines the power of Databricks Lakehouse Platform with KX’s low latency streaming analytics, time-series and edge compute capabilities to jointly address market demand for real-time actionable insights, driven by the explosion of sensors and the accelerated digital transformation of all industry sectors.

In positive news for the retail industry, research from News UK has revealed that the majority of UK consumers still prefer to shop in bricks and mortar stores following months of only being able to shop online. The research highlights that 56% of The Times and The Sunday Times’ readers and 65% of The Sun’s readers want to see products in person before making a purchase. When asked about returning to non-essential retail shopping, 1 in 3 readers of The Sun and just under 2 in 5 readers of The Times and The Sunday Times said they plan to shop more in person than at the beginning of lockdown.

Live sports streaming and advertising platform built specifically for commercial venues, Screach, is rolling out its technology globally after securing $2m in investment. The funding round included investment by several HNW individuals and Hotspur Capital, who together with the British Business Bank’s Future Fund have provided $2m in growth capital to power Screenreach’s international roll-out. The cloud-based Screach platform aggregates all live sports content available in the user’s home country into a single place. Enterprise venues such as bars, cafes, hotels and gyms access the content via the Screach smart TV app, which is available in 157 countries.

GumGum, a global technology and media company specializing in contextual intelligence, has announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation. GumGum’s supply side publisher inventory will now incorporate NewsGuards site ratings as a supplement to GumGum’s brand safety algorithm, Verity™, and GumGum will use NewsGuard’s ratings to curate publisher inventory and keep ads off of sites publishing misinformation.

Eyeota, the data partner to global enterprises, has announced it has partnered with Illuma Technology to bring AI-based contextual audience expansion tools to a post-cookie ecosystem. This partnership will provide an entirely unique way for advertisers to reach their audiences, while massively expanding their relevant reach contextually. Via this new joint solution, Illuma Technology will respond to the real-time content consumption habits of Eyeota’s audiences to enable reactive, intelligent audience expansion—without the need for cookies.

Revenue intelligence solutions company Xactly has announced its new, complimentary revenue transformation service, Xactly Transform, which provides enterprise organizations with the expertise needed to unlock immediate and long-term value from Xactly’s revenue intelligence and performance solutions. With this new service, Xactly will help clients to accelerate digital modernization by creating a strategy, building the business case for these initiatives, and creating an execution roadmap.

Milk & Honey PR has launched their new purpose offer, blending purpose-led storytelling experience to support brands with more purposeful action. The offer is headed up by Fiona Gildea, Partner for Strategy & Purpose here at Milk & Honey. It works in conjunction with their established Purpose Academy, and represents a new stage in our business.

Diginex Solutions has launched DiginexESG to help companies of all sizes and reporting experience make their ESG reporting faster, easier and more affordable. The platform also enables large organisations to collect ESG data in their B2B client network, allowing them to make more educated decisions around risk, lending, and value. DiginexESG is an accessible and affordable digital platform that lowers the barrier to entry to ESG reporting for all organisations.

Nutanix, Inc. has announced the completion of a project for Total Exploration & Production UK Limited (TEPUK) to deploy market-leading Nutanix hyperconverged infrastructure both in Aberdeen and to its North Sea oil and gas installations. TEPUK chose to replace end-of-life legacy servers and storage networks on its rigs with Nutanix hyperconverged infrastructure. Aberdeen-based Nutanix partner NorthPort Technologies was also involved. With its extensive experience in this field, it is able to provide engineers fully trained and certified to meet the critical safety requirements of the offshore industry.