Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Seedtag, Minute Media, CitrusAd and more

Seedtag has announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows brands to seamlessly integrate their messages into content, creating an effect that not only makes ads more attractive, but also improves campaign results compared to standard outstream video solutions. When leveraging the new solution, video skip rate has been found to decrease by as much as 85%. 

Minute Media has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue. Minute Media launched Voltax Video in May 2020 and has spent the last year innovating, adding new product features, functionality and leading publisher customers including The Daily Mail, The Independent, The Hill, Barstool Sports and more.

CitrusAd has announced the expansion of its partnership with Ocado Retail that will deliver a retail media proposition to help all their suppliers grow their business on the Ocado website. Combining the very best in grocery delivery and retail media technology, the two companies will be working closely to develop new technology features that will make it easier for brands of all sizes, and media agencies, to plan, buy and optimise their media campaigns. Initially, the platform will allow brands to launch self-managed sponsored product directly into the Ocado website and measure campaign results more efficiently. At the same time, the platform will allow a better customer experience by helping to deliver personalised ads to shopper.

On the 19th May 2021, trivago and Chelsea FC came together to launch their multi-year partnership, and celebrated by doing something that had never been done before: they built a tropical island on the pitch at Stamford Bridge. For one day only, the world-famous stadium was transformed into #StamfordBeach. The global travel technology brand invited just 20 lucky press to see the two worlds of travel and football collide, enjoying cocktails on the beach as the new training kit was unveiled against the backdrop of the iconic stadium. Journalists also got to hear from Men’s and Women’s Captains Cesar Azpilicueta and Magdalena Eriksson and their coaches Emma Hayes and Thomas Tuchel who were, of course, sporting the stylish black and yellow shirts. Launching the kit was only part of the mission of #StamfordBeach, which also gave the two brands a chance to discuss a “new era” of partnership, one which helped trivago simultaneously launch its new experiential getaway product ‘weekend’ in the UK. This connection was further brought to life with trivago’s newest video ad, featuring many famous Chelsea faces, launched a few days after #StamfordBeach. Partnership news reached an audience of 310 million through 5,495 posts on social media. A total of 199 pieces of media coverage about the partnership were generated, including features in City AM, Travel Weekly, and Sports Illustrated.

Taptap Digital, an omnichannel advertising and marketing intelligence company, has announced its partnership with VIOOH, a global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key markets for the partnership include Spain and Germany to be followed by Italy, UK, and the US among others. The addition of VIOOH’s supply-side platform (SSP) to Taptap’s demand-side platform (DSP) offers advertisers immediate access to JCDecaux’s premium digital transport, billboard and street furniture inventory, allowing them to plan and execute more contextually relevant and robust media campaigns. The programmatic OOH inventory delivers transparency across all transactions and is set to expand to include airport inventory later this year.

Grosvenor Casinos has appointed independent creative agency isobel for a brand relaunch. Owned by The Rank Group Plc, Grosvenor Casinos is the largest land-based casino operator in the UK with an online offering that they are committed to growing. isobel will work with the team at Grosvenor to establish a brand positioning and creative platform that encompasses both the venues and online offer. 

FINN Partners, a global, independent marketing and communications agency, is delighted to announce that a new client has joined its growing portfolio of consumer clients. The World’s 50 Best Restaurants is an annual list of the world’s most prestigious restaurants and FINN will serve as its lead communications agency managing communications across Europe, the U.S., Latin America, Asia and Australia. The work will be led by FINN’s European Consumer team in London, which is close to The World’s 50 Best Restaurants’ global headquarters.