Interviews, insight & analysis on digital media & marketing

New Business Bulletin: ShowHeroes Group, Optimizely, Omnicom Media Group and more

ShowHeroes Group, a specialist in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the transformative potential of artificial intelligence in editorial video content production. The new partnership leverages Vidds’ cutting-edge AI capabilities and integrates them into ShowHeroes Group’s video creation processes, especially through their creative production branch, ShowHeroes Studios. By incorporating Vidds’ advanced, AI-backed video editing technology, ShowHeroes Group will dedicate more resources to producing sustainable, white-label content on a global scale and achieve new heights of efficiency, quality, and creativity in video production.

Optimizely, the digital experience platform (DXP) provider, has announced that Optimizely’s Content Marketing Platform (CMP) has been selected by NEOM. This CMP deal is among the largest in Optimizely (previously Welcome) history. With an ambitious construction timeline, NEOM is rapidly scaling its organisation, and with this growth came the need to increase brand awareness. NEOM adopted a content-first approach to help educate the world about its vision, driving the need for a content marketing platform to power agility, reduce operational overhead and increase content re-use as marketing efforts ramped up. NEOM partnered with Starcom, a global creative network, to identify a platform that would meet NEOM’s current needs and seamlessly scale as the company continues to grow. Starcom consulted with NEOM and explored multiple CMP options to find the best solution. NEOM selected Optimizely because its CMP offers a comprehensive set of features and provides marketing teams with the capability to manage the full content lifecycle. 

Omnicom Media Group (OMG) UK is celebrating its 100th successful placement in its programme promoting accessibility in digital careers, run in collaboration with WYK Digital, a non-profit social enterprise in partnership with The Prince’s Trust. The announcement marks a significant milestone for OMG UK and WYK Digital, highlighting their dedication to supporting under-served and under-represented young people, with over 80% of OMG’s programme trainees hailing from minority backgrounds. Manchester-born Hatim Ahmed secured the role of Display Assistant at MG OMD, becoming their 100th successful placement. A three-month course commissioned by the Prince’s Trust helped Ahmed realise his true calling to work in digital marketing, and with the help of WYK, he secured his placement at MG OMD.

AI voice isolation specialist IRIS Audio Technologies (IRIS Audio) is working with the NTT INDYCAR SERIES, North America’s premier open-wheel racing series, to eliminate background noise in real-time from the broadcasts of one of the loudest and most extreme sporting environments. The NTT INDYCAR SERIES, which consists of 17 races across the United States and in Canada, is broadcast to millions of viewers globally. With IRIS Clarity, IMS Productions, which produces INDYCAR broadcasts, now provide crystal-clear radio transmissions, placing viewers right at the heart of the race action whether they are watching live on TV, using the INDYCAR App powered by NTT DATA or following the action across INDYCAR’s social media channels. The solution comes in the form of a custom IRIS Clarity plug-in for Dante, a computer network created by Audinate and used by IMS Productions that transmits audio with utmost fidelity. A significant upside to this implementation is that IRIS Clarity now works on all Dante-supported applications, including arenas and stadiums, recording studios, conference centres, theatres and more.

Pixel Artworks, the immersive experience studio, has created ‘The Butterfly Trail,’ a mixed reality experience that has multiple world-first technology features and is due to launch on 5 September 2023 at Outernet London, the immersive entertainment district in the heart of London, near Tottenham Court Road. The Butterfly Trail will guide visitors through intrepid explorer Professor Peter Pelegrin’s Botanical Workshop and into his Glass House, where they can interact with the experience without the need for a special device, headset or downloaded mobile app – just the browser on their smartphone. The Butterfly Trail, which opens to the public on 5th September, contains several world-first, mixed-reality moments that push the boundaries of immersive design. The first is part of the interactive ‘Metamorphosis Machine’ experience which starts with a skills-based slingshot game, built in partnership with Aircards on 8th Wall’s WebAR platform. The experience launches from within Outernet’s 25K native resolution ‘Now Building’, which features the most advanced wrap-around screens in the world spanning 23,000 sq feet.

Go Inspire, a Xerox company, has announced the opening of its new London office. Strategically located at 43 Tanner Street, London, this exciting move represents a significant milestone in the company’s journey, further solidifying its commitment to innovation and collaboration. Due to its proximity to many clients, the London office will act as Go Inspire’s digital and CX hub, allowing it to focus on digital transformation and delivering exceptional customer experiences. It is also ideally located to provide a perfect spot for hybrid working. Clients and team members are invited to use it as a collaborative space to enable great ideas and transformative initiatives to elevate brand engagement. The decision to expand into London is also aligned with the business’ vision to create a hub for innovation outside of the Midlands. As part of its continued investment plan, this strategic move opens vast opportunities for recruitment outside its traditional catchment. The London office will enable Go Inspire to tap into diverse talent pools and infuse fresh perspectives into its team and boost its capabilities to new heights.

Five9, the intelligent CX platform provider, has announced that it has been positioned by Gartner as a Leader in the 2023 Magic Quadrant for Contact Centre as a Service for its offering, the Five9 Intelligent CX Platform. The evaluation was based on specific criteria that analysed the company’s overall completeness of vision and ability to execute. The Five9 Intelligent CX Platform provides a comprehensive suite of solutions for orchestrating fluid customer experiences. The cloud-native, multi-tenant, scalable, reliable, and secure customer interaction platform includes contact centre; omnichannel engagement; Workforce Engagement Management; extensibility through more than 1,000 partners; and innovative, practical AI, automation and journey analytics that are embedded as part of the platform. Five9 brings the power of people, technology and partners to more than 2,500 organisations worldwide.

Five9 has also announced it has entered into a definitive agreement to acquire Aceyus, a market leader in advanced data integration and analytics. Using a robust catalogue of pre-built integrations, Aceyus software ingests data from CRM, WEM systems, multiple ACDs, communication platforms, digital channels, intelligent virtual agents and other key sources of customer data. Aceyus’s ability to normalise the entire CX data set and deliver real time-insights allows businesses to transition from legacy systems to Five9 while maintaining consistent reports, data visualisation and dashboards. This enables customers to run their business smoothly and take advantage of the Five9 platform during migration and beyond. The continuity of data and insight provided by Aceyus across complex environments allows for smoother large-scale cloud migrations with faster time to value. In order to deliver personalised customer journeys, enterprises need to leverage contextual data. This contextual data often lives in dozens of disparate and siloed systems. As a market leader in advanced data integration and analytics for large enterprises, Aceyus will further differentiate the Five9 platform as we integrate their robust, pre-built data integrations to expand our platform’s data lake.

NetSuite is now running in Oracle Cloud Infrastructure’s (OCI) cloud regions in Toronto and Montreal. This is the first time the NetSuite service is running from data centers in Canada. All new NetSuite customers in Canada will be provisioned in their Toronto or Montreal cloud regions beginning now. Existing customers in Canada will be migrated in the coming months. Throughout this process, customers will see no difference in NetSuite functionality. The OCI cloud regions will provide low-latency and high-speed data transfer to help give Canadian customers the fastest and most reliable NetSuite experience.