Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Voi, Cavai, Yapily and more

E-scooter provider Voi is installing sound on e-scooters in three cities to combat pavement riding and help protect pedestrians with sight loss as part of the trial of e-scooters across the UK. Voi engineers have designed a bespoke ‘low hum’ which will be added to Voi’s bright coral e-scooters to alert other road users that an e-scooter is approaching. The noise replicates the types of artificial engine noise introduced on electric cars in recent years and can be adapted and improved by Voi, based on feedback from users and the visually impairment community. 

Twilio Segment has announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. Unlike current journey builders on the market, Journeys is built on top of Twilio Segment, meaning customer journeys are built on clean, real-time first-party data from dozens of customer touchpoints. This gives companies confidence and control over all of their customer interactions. 

Covatic has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving user privacy and meeting tightening industry data standards. A-Type uses Covatic’s on-device processing to allocate groups of users to relevant third-party socio-demographic data, such as CACI ACORN or Experian MOSAIC segments, without exposing any form of ID. This creates highly relevant and sellable audiences. The solution is future-proofed and sustainable. It is designed to be GDPR, CCPA and ATT safe and doesn’t need users to login, which means clients can make their entire user base addressable.

To address the increase in demand for B2B eCommerce, Oro Inc has launched its flagship platform OroCommerce in the UK. OroCommerce is an enterprise-grade B2B ecommerce platform, built with a comprehensive set of features ready for any B2B commerce model, helping to digitally transform businesses and revolutionise the eCommerce landscape. The platform has been specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

UK Amazon agency Venture Forge has bolstered its client roster by adding a new brand to the agency’s growing client base. Sports nutrition brand OTE Sports has appointed the agency on a two-year contract with a remit to increase brand sales, revenue and market dominance across Amazon in the UK and EU. Venture Forge CEO Andrew Banks said: “We are excited to announce OTE Sports as the latest brand to join our rapidly growing portfolio of impressive e-commerce clients. We will be able to apply our knowledge and expertise as a trusted Amazon partner to help their award-winning sports nutrition products grow across the marketplace.   

FinGo has entered a strategic partnership with Mastercard. The new agreement will significantly expand the company’s global reach, opening up access to a global network of acquirers and millions of merchants worldwide. The partnership gives FinGo access to the white labelled Mastercard Payment Gateway Services (MPGS) enabling FinGo to grow its footprint for payment services across Europe, the Middle East, North Africa, Asia Pacific, Australia, and North America. As part of the partnership, FinGo will be integrating the MPGS tokenisation service to securely store personal data associated with any transactions, which allows registered users to make payments by scanning their unique finger vein pattern. With digital payments on the rise and an increased focus on security for both consumers and vendors, biometric authentication will make payments simpler, quicker and more secure.

Cavai, the conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats. The challenge was to re-engage North American travellers to’s Caribbean destinations in the post-Covid era. Using Cavai’s proprietary technology, Cavai Cloud, allowed Barceló to design, build and serve dynamic conversations within interactive advertising formats across its entire programmatic ecosystem. Cavai´s interactive formats invite consumers to engage in a two-way messaging-style dialogue; increasing time spent with the brand and creating a personalised micro-journey in addition to actionable insights for each customer.

Yapily has announced the launch of its new Open Banking bulk payments service, with Comma, the SME payments platform, already live and benefiting from the service in the UK. Working in close partnership with Comma, Yapily has simplified the complex process of bulk payments – under Open Banking – in the UK. The proposition provides customers such as Comma with the API connection they need to create a reliable, secure and scalable bulk payments feature for their accountancy, payroll and bookkeeper clients. Harnessing Yapily’s bulk payment offering, Comma’s accountant and bookkeeper customers can create and share payment runs with clients; who in turn can bulk pay bills, taxes and salaries on their phone or desktop, in a few clicks from their own bank account. This enables accountants and bookkeepers to offer new payment services to clients – something demanded of them for many years. Operational efficiency is an essential benefit as SMEs look to rebuild post-pandemic.

Cyance, provider of global, third-party intent data, has announced it has secured three new accredited partners; Modern, Clarify and Gilroy, who have become Cyance’s first Platinum Accredited Partner. Since deploying Cyance, each partner has delivered significant return on investment (ROI) for their clients, in terms of engagement, leads and new business. Cyance has three levels of partner accreditation, which are awarded where a full platform deployment has been delivered within a demand generation or account-based marketing (ABM) programme. It recognises partners who can create, and deliver innovative account-based strategies leveraging the value of Cyance’s intent and ABM platform to deliver successful campaigns, evidenced with clear outcomes. As Cyance’s first platinum accredited partner, Gilroy has perfected their use of Cyance intent data to fuel its ABM campaigns. Gilroy’s expert understanding and use of Cyance’s platform is driving revenue for their clients by identifying new opportunities earlier, winning bids and intelligently prioritising target accounts.