Omnicom Media Group (OMG), Omnicom’s media services arm, has named Dylan Mouratsing as the new UK Managing Director of its Annalect data and analytics division. Reporting into OMG UK Chief Digital Officer Henry Rowe, Mouratsing will oversee the design and delivery of data and tech strategy and solutions for Omnicom clients in the UK, while supporting innovation across Omnicom’s open operating system, Omni.
He succeeds Marie Clayton, who was recently appointed Managing Director of Annalect EMEA.
“OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK,” said Mouratsing. “As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring data driven marketing capabilities that deliver transformative business outcomes for UK clients.”
The appointment marks a return to Omnicom for Mouratsing, who was Business Director at MG OMD before leaving for T&Pm seven and a half years ago. At T&Pm, Mouratsing worked his way up from Audience Planner to his most recent role of Global Chief Data Officer and Partner.
Over the course of his 20-year career, Mouratsing has also worked at Kinetic Worldwide, Clear Channel UK, NHS, and Kantar TNS.
“Dylan will play a critical role at OMG UK, ensuring data and tech continue to sit at the centre of our Agency as a Platform proposition, and influencing the data-driven culture across OMG UK,” said Rowe. “A proven leader in data and tech, Dylan’s wealth of experience will ensure that our agency teams are able to activate Annalect’s unique blend of insights and advanced technology to turn data assets into business growth for our clients.”
