Immediate, home to trusted brands that people love, including Radio Times, Gardeners’ World, Good Food and BBC Top Gear, has joined forces with New Digital Age (NDA) to stage Immediate’s annual ‘agency roadshow’ later this month.
The mobile event, designed to engage media buyers at leading agencies will bring Immediate’s scaled, market-leading premium titles to life, visiting a total of 10 agencies between 10th – 19th September. It will also mark the exciting relaunch of Immediate’s first-party data proposition.
This year’s theme is ‘Immediate brings Joy’ and the roadshow will arrive onsite at each of the agencies with a variety of fun games and activities to take part in. Alongside a Top Gear racing simulator where attendees can try to outpace their colleagues, there will be free pick ‘n mix, a silent disco, and a Gardeners’ World relaxation area offering free head & neck massages.
There will also be a photo competition offering the chance to win a two-night stay in Paris!
Cath Waller, MD of Advertising at Immediate, commented: “Having worked with NDA last year to stage our agency roadshow, we wanted to do it all again this year and crank up the fun. We’ve found the agency visits to be an effective and memorable way for us to grab the attention of media buyers in a very competitive marketplace and really engage them with our incredible brands, and our exciting first-party insight and data proposition.”
Immediate’s iconic brands reach 21m people in the UK every month – that’s more than a third of the UK’s adults – across digital, print, video, podcasts, apps, live events, tools and services. Immediate own and operate some of the biggest and most well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine – all with a clear purpose to bring joy by helping people do what they love.
