With multinational advertising and PR company Publicis Groupe set to take top spot on the holding company podium for 2024, the industry giant has paid homage to the Olympics with a little help from one of the Paris 2024 Games’ biggest cheerleaders, the one and only Snoop Dogg.
This year’s annual Wishes short film – a Publicis tradition where a significant event or trend is highlighted – features Publicis CEO Arthur Sadoun and Snoop Dogg celebrating the achievements of the business.
“2024 was a remarkable year, and we have so many reasons to be proud. Thanks to you [and] your hard work, we had a strong growth, won a lot of new business, even Agency of the Year at Cannes,” Snoop Dogg opens the video, also renaming the tradition ‘The Wishzels.’
Sadoun and Snoop Dogg go on to discuss the latter’s time at the Paris Olympics, replace Publicis’ lion logo with a cool dog, and wish everybody a happy new year, before breaking out into dance to Snoop Dogg’s iconic Who Am I (What’s My Name)?
Watch here:
