Interviews, insight & analysis on digital media & marketing

The Big NDA Roundup: NICE Productions, multilocal, Fox Agency and much more

The Reed Group, the recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a young man singing and dancing on his way to work, repeating the line ‘Mondays are working for me’ within the jingle. Over 30 employees from Reed feature in the campaign, including Group chairman, James Reed, who appears on his moped at the start of the ad. The campaign, which coincides with ‘Massive Monday’ on January 9th, featuring across TV, OOH, radio and digital channels, has been created by NICE Productions, a London-based production company. ‘Massive Monday’ is the first working Monday of the year when record numbers of jobseekers register and apply for new vacancies. 

multilocal, the supply-side experts, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as Chief Revenue Officer (CRO) and will focus on introducing the multilocal service to new advertisers and agencies in more markets as it continues to scale. He will be an integral partner to clients and agencies as multilocal continues to offer best-in-class services levels, and as the team continues to establish its leadership in the supply side of programmatic advertising, with a special focus on curation. With two decades in the industry, Reed was most recently Chief Commercial Officer at MOBKOI, where he helped to drive the mobile advertising company’s success globally; delivering record revenue and working across a number of locations around the globe. Prior to this, he was Commercial Director for Kelkoo Group, Head of Trading at Hearst Magazines, Aol Advertising, and at Microsoft. He also spent many years in the media agency world, working on major campaigns for household name clients. Fern Potter also joins as VP of Product and Business Strategy to help scale multilocal’s products and services to meet the demands of a dynamic industry whilst delivering value across the supply chain. She will develop partnerships with publishers, data providers, brands and agencies; taking a cohesive, agile and strategic approach in order to build on the already market-leading customer service, people and platforms, for continued success. Having spent over 15 years in media, advertising and technology, ten of which were spent building and developing people, technology and services within programmatic, Potter brings both a wealth of experience and depth of knowledge.

Integrated B2B tech marketing specialist, Fox Agency has welcomed Lottie West into the team to head up the PR department. The move comes as part of a wider drive to grow its PR offering and integrated services. With sixteen years of experience in PR, comms, and brand work, West was most recently at Hotwire where she spent three years as Associate Director working on UK, EMEA, and global campaigns across B2B and B2C tech for the likes of Trellix, McAfee, Veracode, ASUS, Vrbo, Molo Finance, and OkCupid. Prior to Hotwire, she held agency leadership roles in the PR division of TBWA\Auckland, as well as at Phipps, an integrated London-based agency. At Fox Agency, West will be in control of the PR offering and providing expert strategic direction for global PR campaigns for current clients including Alcatel-Lucent Enterprise, Sony, Delphi Technologies, Arcwide and more.

This January Old El Paso™ is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging friends & families to turn Fridays into Fajitas Fridays. ‘Sound of Connection’ is the first campaign since General Mills appointed VCCP as the Old El Paso™ international agency of record. The campaign will run internationally across the UK, Ireland, Australia, New Zealand, France, Spain, Portugal, Switzerland and Norway. The activity will be amplified by six-figure media investment and is planned to reach over 90% of the target audience. At the heart of the campaign is a 30” film directed by the award-winning and BAFTA nominee Sasha Rainbow. This is accompanied by a variety of through the line assets, including Social, YouTube, DOOH, Digital Display and Shopper Display, making the campaign unmissable in market. 

Boldspace has announced the launch of the Boldspace Newsroom, led by former Daily Mail, MailOnline and ITV News journalist Khushwant Sachdave, who joined the agency this week. The Boldspace Newsroom, a central agency resource available to all clients, will support client teams with shaping the most compelling news stories, copy and effective distribution strategies, as well as providing media training and adding to the agency’s ongoing strategic media insight and intelligence. In her role as Head of Newsroom, Sachdave will be responsible for leading each of these services, with support from across the existing team of communications specialists drawn from advertising, marketing, and PR. Her most recent role was Press & Media Director at Aspirations Academies Trust, a Multi-Academy Trust with 16 schools across the country, where she led media reputation management for three years.

Teads, the global media platform, has announced the promotion of Monique Pintarelli to President, North America. In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her purview from commercial leadership to full P&L responsibility for US and Canada. Pintarelli joined Teads in 2018 as Senior Vice President, West Coast Sales, with considerable TV and digital media experience to lead the west coast operation. Most recently as Chief Revenue Officer, she oversaw US teams, including sales, creative strategy, customer experience, insights, and marketing. Pintarelli’s focus as a sales leader has centered around successfully building a world-class client experience for brands and agencies. In her most recent role, she has reorganized and scaled Teads’ US commercial operations. Her leadership led to the fastest revenue growth for the US market in recent Teads’ history. 

Digitas UK has announced it has been named Samsung Electronics Co., Ltd UK’s new direct-to-consumer analytics partner, further deepening its relationship with the electronics giant. Already a strategic partner, Digitas’ expanded data scope will help connect the dots across Samsung UK’s direct-to-consumerbusiness, delivering integrated intelligence and helping to unlock new growth. The work will cover onsite analytics, commercial analytics, and optimising data platforms and technology infrastructure. Digitas won the account following a competitive pitch. It will lead on the work as part of Publicis Groupe’s dedicated Samsung Constellation team, formerly One Publicis Team Samsung.

Lucky Generals have picked up the brief to communicate the Guardian’s reader-supported model and progressive voice to a worldwide audience. The move reflects the news brand’s strong international growth and the fact that it increasingly generates its income from a global community of supporters. International growth has been central to the Guardian’s recent success, with non-UK revenues now accounting for a third of the total business and particular strength in the US and Australia. The brand has attracted over 1 million supporters worldwide, consisting of recurring digital payments, one-off single contributions and print subscriptions across the Guardian, the Observer and Guardian Weekly. Lucky Generals have been appointed to work with the Guardian’s in-house marketing team to develop a major brand platform that will appeal to this global audience and continue to build and engage the supporter base. Lucky Generals’ appointment came after a short, competitive tender.

David Bishop has joined Newton as Partner after seven years at KPMG where he was both Director and Partner across its Consulting and Strategy practices. Bishop brings extensive experience working across the defence, energy, and infrastructure sectors internationally and domestically in a varied career which has also included a nine year tenure at PwC. He brings with him a strong background in designing, reviewing, and assuring complex projects of national significance, which will be paramount to his work in Newton’s Defence and Infrastructure cluster. 

VCCP Media, the media division of the global challenger network for challenger brands has announced a streak of new business wins. The media shop has been appointed by brands ABI, Callaway Golf Europe, Major League Baseball and cosmetic clinic group SK:N. VCCP Media have secured a multitude of accounts including The Association of British Insurers (ABI), winning a joint pitch win with sister agency Teamspirit. The agencies will take an integrated approach to ABI’s media planning and buying, using both offline and online methods to effectively reach its customer base. Following a competitive pitch process the award-winning agency has claimed the UK’s leading skin clinic, SK:N, winning both an SEO and through the line performance remit with work commencing with immediate effect. Expanding their remit in the sporting and e-commerce sector, VCCP Media will also now manage the digital performance media for Callaway as well as other brands in their portfolio which include golf and luggage brand OGIO and men’s clothing and golf apparel brand TravisMathew. To seal this succession of wins, VCCP Media alongside sister agency CSM will be responsible for all media planning and buying across the Major League Baseball (MLB) series which returns to the UK next summer. This appointment by MLB marks the growth of VCCP Media’s international outreach and the growing diameter of its fully comprehensive service.

Botify, the enterprise software company for performance-driven organic search, closed out 2022 by appointing a series of global executive hires and company advisors. Former executive Brian Marin joined in August as Senior Vice President of Global Services. In this newly created role, Marin will launch a consulting service practice and expand professional services to meet continued customer demand. A seasoned digital marketer, Marin brings decades of SaaS experience and a proven track record building and leading services functions for companies in hyper-growth mode. Joining Marin’s growing team, Botify welcomed A.J. Ghergich as Vice President of Consulting Services to lead the rollout of Botify’s new consulting service offering. Ghergich brings more than 15 years of organic search and digital marketing experience consulting for Fortune 500 global brands. Phil Young, Vice President of Sales of Northern Europe, joined Botify in July, focusing on leading sales teams across Northern Europe including the UK, Denmark, Finland, Sweden, and the Netherlands. Young will be working closely with the marketing and product teams to drive growth and ensure the highest success level for his teams. Young brings more than 25 years of experience driving sales results and joins Botify from Sitecore, the leading provider of end-to-end digital experience software, where he was Area Vice President of Northern EMEA.

Focusing on European expansion, Vincent Gonnot also joined Botify as Vice President of Sales Central/South EMEA in December. Similar to Young, Gonnot will be working alongside the marketing and product teams to ensure optimal regional growth for the company. Gonnot has more than 20 years of international sales and management experience across large companies and startups. Additionally, Steve Sadove, Principal at Stephen Sadove and Associates, has joined Botify as an advisor, helping to provide high-level counsel to inform the company’s continued growth trajectory. Throughout his career serving as CEO of several retail and consumer brands, Sadove has mastered a deep understanding of how leveraging the right technologies can transform the entire landscape for a business. He will be instrumental in helping Botify achieve amplified success as an essential solution across global organizations.

Clarins has selected media agency Spark Foundry to handle its media scope in the UK. As their incumbent media agency, Spark Foundry has a long-standing partnership with Clarins and has supported the brand with a wide range of new product launches, ventured into new media channels such as CTV, and put Clarins at the forefront of progressive conversations around the menopause. As part of the win, Spark Foundry will continue to handle media strategy, planning and buying, including performance media, across the entire Clarins skincare and makeup range.

Home Instead, the home care company, have appointed Creature London to develop an integrated campaign focused on recruiting Care Professionals. Home Instead are committed to providing a personal level of care. Their services mean that older people can remain in their homes for as long as possible: a place of memories and security and where they feel happiest and most comfortable. However, the care industry is currently struggling with a recruitment crisis due to the profession being hugely undervalued, coupled with a rapid increase in demand post covid. Home Instead is no different. Currently, it is recruiting for over 4,500 new Care Professionals across the UK. To combat this and attract people to a career in care, they tasked Creature with creating an integrated recruitment campaign that spoke directly to a specific audience – people who just ‘can’t help’ but care.

Stereo Creative has reinforced its strategy team with two new recruits. Alice Smith is a former D&AD New Blood winner, and has worked for agencies including AKQA. Mae Nguyen joins Stereo from SJR, where she was account manager. Smith and Nguyen will work alongside Stereo’s award-winning creative team, developing culturally charged strategy for clients including the BBC, Nike, Amazon Prime Video Crocs, Roberts, Berghaus and Worldpay from FIS. Stereo is a full-service creative agency making brands relevant for today’s audiences through campaign, motion and film, brand development and digital experience.

Joint, an independent creative agency based in London, worked with PR agency Teneo to develop and produce a social media and digital campaign for the furniture retailer, DFS. The agencies worked with top influencer Rylan Clark on the “Things that make me, me” campaign, to show how to bring your personality to life through your home interiors. Joint and Teneo produced social and digital assets consisting of a series of videos that will run across Instagram, YouTube and Facebook. The campaign brings together DFS and Rylan to help inspire the nation to find the perfect sofa to reflect their personality and sense of style within their home. The theme, “The Things that make me, me”, is showcased by Rylan, as he chooses three things in his home that say the most about him,  telling us all about them from the comfort of his chosen DFS sofa – one that’s smart and chic, with a touch of regal glamour, just like Rylan himself. The digital and social assets will run through December and into January and there will be five executions of the campaign. The main edits are an extension of the overall brand campaign “What’s your thing” with Rylan highlighting key things in his house that have been influenced by his personality, including: a “Royal Rylan” painting, his King Rylan box, and his mermaid tail. The final “Hints and Tips” edit engages with the audience by showing them first-hand how they can bring their own personality and sense of style to their interiors and find the perfect sofa to match at DFS. 

Taboola a specialist in powering recommendations for the open web, has announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best things to do, see and eat in 333 cities in 59 countries. Taboola will be implemented across all Time Out websites globally, including the U.S., U.K, France, Spain, Portugal, Singapore and Australia. Under the agreement, Taboola will be featured on Time Out websites across articles, venues and landing pages. Time Out will also leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience and video. Additionally, Time Out will incorporate Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from millions of daily active users. Newsroom will help Time Out further understand their audiences, learn about their most engaged articles and conduct A/B testing for headlines. 

Reprise has announced that it has appointed Martin Beauchamp as the agency’s first Chief Product Officer. Beauchamp will lead the development of Reprise’s products and solutions, building on its market-leading offering to ensure it continues to address emerging client needs. Formerly Head of Data Strategy and Ad Tech at Wavemaker, Beauchamp brings a breadth of specialist skills across product and technology, alongside extensive experience in digital media and data services. In this newly created role, Beauchamp will be responsible for driving the agency’s new product strategy and expanding Reprise’s proposition into new areas. Beauchamp will oversee the deepening of relationships with Reprise’s key partners and explore new opportunities to strengthen the company’s offering across their Experience, Media and Content crafts. He will also lead the agency’s product integration and partnership with other Mediabrands and IPG agencies, to further advance its proposition to optimise clients’ customer journeys now and for the future.

Barracuda Networks, Inc., a trusted partner and provider of cloud-first security solutions, has announced Joe Billante as its new Chief Financial Officer. Billante brings more than 20 years of executive leadership and finance experience to Barracuda, and has successfully led companies through business transformations, international expansion, and accelerated growth. Billante joins Barracuda most recently from eBay where he spent the last 13 years in several business, finance, and analytics executive leadership roles. Before eBay, he spent 11 years at General Electric in a number of finance roles including CFO for a $1B international division of GE Healthcare. 

Warner Hotels, the company specialising in short UK breaks designed exclusively for adults, is to launch its newest and biggest brand campaign, “A kid-free break”, to drive appeal amongst new and existing target audiences. The push, which went live on the 26th of December, was developed by creative agency NOW. To boost awareness and take advantage of a post-pandemic appetite for UK breaks, Warner Hotels has worked with NOW to create a campaign that celebrates the uniqueness of Warner’s adults-only breaks and conveys its playful character. A totally surreal 60-second TV spot, directed by Chris Boyle at Private Island, depicts a parallel universe where kids have taken over a Warner hotel. The children aren’t having much fun, because Warner breaks are designed for adults to enjoy. The brand campaign is running across TV and social media. Media planning and buying is by MediaCom

In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil. From January 2023, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms. This announcement is the latest development in Kantar’s commitment to measure and report all viewing on all platforms, delivering a single, people-based measure of media consumption, performance, and value.  

Procreate London, the marketing consultancy for technology-led businesses, is announcing a new partnership with Purple Ripple, the event and digital content strategists. Acting as an extension of the Procreate London team, Purple Ripple will spearhead customer audits to identify key content pillars and provide consultancy around clients’ content strategy, including live events, social media, partner activities, and thought leadership articles. The strategy will be brought to life through the creative brand strategy and animated content developed by Procreate London.

Scale Digital, the digital acquisition agency headquartered in London, has been named as a
Diamond Agency Partner in’s new four-tier global agency partner program which offers its agency partners and their brands’ exclusive performance-enhancing benefits. The program represents recognition of Scale Digital’s unique processes built entirely around the world’s leading platform Alongside the service and processes, Scale Digital was chosen because of the tools and widgets created around and the integrations into clients’ CRMs, reporting suites and other BI platforms giving brands optimum performance and transparency. The program will provide agencies with certification courses offering industry training, co-marketing resources, and technology benefits. In addition to exclusive benefits for brands managed by Diamond Partner agencies.

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. The new accreditation spans DV’s full set of display and video DV Authentic Attention® metrics for desktop, mobile web, and mobile app. This is the first time the MRC has reviewed DV’s advanced analytics beyond the viewability standard into viewable impression measurement performance.

Capitalizing on the growing interest in Enterprise (B2B) Brands, Interbrand and Doremus+Co have launched a B2B Special Report as part of 2022 Best Global B2B Brands, a ranking and analysis of the world’s top B2B brands within Interbrand’s iconic annual brand valuation study released in November. The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value. The total value of the Top Ten B2B brands has risen to $530,052m from $442,709m in 2021, which represents 20% growth year-over-year. In 2022, B2B brands make up 17% of the total value of the Best Global Brands table. The B2B Special report combines the brand valuation methodologies of Best Global Brands with insights on the complex realities facing B2B brands in their path to success, including expert perspective from B2B marketers representing some of the world’s leading brands.

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio. The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK, including the ultra-HD new format screens on Transport for London’s Elizabeth line, delivering premium commuter reach for advertisers. It will also help brands deliver measurable, contextual campaigns to target audiences with dynamic ad serving capabilities, real-time ad rendering, audience insights, and more. 

TomTom, the geolocation technology specialist, has announced, together with Amazon Web Services (AWS), Meta, and Microsoft, the formation of the Overture Maps Foundation. This collaborative effort under governance of the Linux Foundation aims to develop interoperable open map data. As map data supports an ever-increasing amount of use cases, the requirements for new map content, completeness, accuracy, and freshness are virtually limitless. To support industry demands, the pooling of resources and the creation of a global map standard is needed. The Overture Maps Foundation intends to realise a global entity reference system and structured data schema. This will facilitate an ecosystem of users and contributors to share map data in an efficient way.  

Independent global media advisors, MediaSense have developed and launched an ‘industry first ‘, end-to-end Diversity, Equity & Inclusion (DE&I) audit. The innovative audit programme, which aligns closely with the World Federation of Advertisers’ (WFA) responsible media framework, will identify key areas in the digital media supply chain where advertisers can improve diversity. DE&I measurement traditionally focuses on media delivery, ensuring a designated percentage of investment reaches media owners from diverse backgrounds – MediaSense’s DE&I audit programme will evaluate the entire media ecosystem, from planning and audience targeting, through to data, technology, and all partners within the digital supply chain.

Digital agency Organic has announced the appointment of Laura Simpson-Jones as its new Strategic Account Director. Reporting into Client Services Director Tim Burley, Simpson-Jones will be leading on a number of Organic’s key clients, including Decathlon and, as she continues to increase her knowledge of the digital landscape. She will work on building strong relationships, establishing a clear direction and ensuring the highest standards of service delivery is met for all clients. Simpson-Jones has just under a decade of experience working notable accounts such as Brittany Ferries, Rodda’s, Bottlegreen, Shloer, The RAF Benevolent Fund and TePe. She joins from Bray Leino where she was Media Manager. Prior to that she spent over five years at The Specialist Works, first as a Senior Planner/Buyer and AV Specialist, before undertaking her role there as Senior Client Manager.