Why are women not seen as creative leaders in our industry? There’s obviously a myriad of factors in play, but the stereotype of a ‘creative’ person is ingrained in all aspects of our culture, and starts in childhood.
We are creating the next generation of digital ad marketplaces for publishers, advertisers, and agencies, delivering 100% transparency, 100% privacy, and providing 100% clarity on ad spend.
It is our responsibility to understand the reasons for cheap creative in order to save good creative, but it is the clients responsibility to respect the difference.
Allie Hunt, Sales Enablement Manager at Permutive discusses virtual onboarding and starting a new position in a hybrid/virtual work environment.
Laura Douthwaite, Campaign Manager at A Million Ads discusses if companies have an obligation to be more accepting of men wearing make up in the workplace.
Vicky French, Global Brand Media Manager at Hewlett Packard Enterprise discusses how it’s time to quit CSR as the majority of brands use this to drive revenue and not change.
Customer data is gold dust, but in order to harness that curious mindset – and win over the hearts and minds of customers — marketers must ask more, and better, questions of their data, partners and technology.
It’s becoming increasingly clear that the measures we still tend to use today are not always most appropriate for the task in hand, and provide little scope for improving the impact of future digital marketing.
These podcasts have been recorded
Susan Rice, Recruiting Chief Operations at News UK, discusses representation in the workplace and engaging a diverse workforce.
Laurie van Dalm, Chief of Staff at Permutive, discusses how to navigate the unknown in startups.
Aphrodite Brinsmead, Senior Product Marketing Manager at Permutive, discusses the ethical use of consumer data, the way this is shared across the ecosystem and how organisations should take more responsibility for how they handle consumer information.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
