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Mediaocean survey results call for paradigm shift in ad verification
Mediaocean, the mission-critical platform for
21 November 2024
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Mediaocean, the mission-critical platform for
When planning an omnichannel TV and video campaign, how can advertisers optimise their spend to deliver maximum efficiency and effectiveness? New Digital Age (NDA) in partnership with Nexxen hosted a roundtable of agency experts to discuss this and more….
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Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry…
Australian adtech company Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market…
A standardised contestability or feedback tool built into all AI systems could enhance digital rights and build trust and confidence in AI as a force for good, according to a new paper published by BSI…
A landmark study from Newsworks into youth readership has proved that young people (15-29) are actively engaged with trusted news environments…
adCAPTCHA, the specialist security verification platform, has partnered with web development agency Indie Ridge to protect its clients from bot attacks through human verification technology…
Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024…
Independent global media advisor MediaSense has significantly expanded its global footprint in North America and Asia with the acquisition of creative and media advisory specialists R3…
Ozone, the premium digital advertising platform built for brands by the UK’s leading publishers, today announces the integration of Ipsos iris data for validating audiences across the Premium Web…
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