In-game advertising provider Adverty AB has agreed an exclusive global partnership with the games developer Dodreams, creators of the hugely popular Drive Ahead! game…
New Digital Age (NDA) recently spoke to Nick Reid, DoubleVerify’s SVP and Managing Director EMEA, about the latest trends in the digital advertising and media buying industry and the increasing importance of verification to marketers…
The UK public are “news obsessed” with nearly half (49%) of UK adults admitting to checking the news in bed, and 6% checking the news after sex according to a new report by Tickaroo, a live blogging solution that’s revolutionising the way media companies report live news…
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
A new study on the accuracy of AI and Machine Translation (MT) software, conducted by Weglot and language consultants Nimdzi, has shown the tools are more accurate than people might think…
Attention measurement agency Lumen Research has teamed up with Digital Turbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention…
Global market research platform Appinio has released research on the British population’s preferences on paying for streaming services…
Branded consumer goods business PZ Cussons is designing enhanced product experiences in partnership with Product Experience Management (PXM) specialist Akeneo.
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced the inclusion of its VeraViews ad stack on the IAB’s Global Vendor List (GVL).
New research commissioned by Permutive has revealed that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics…
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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