
A major new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending. New Digital Age spoke with Heather Dansie, Research & Insight Director at Newsworks to find out more…

As AI systems influence discovery and consideration, AI availability increasingly becomes part of brand equity, says Jon Arthurs of Toluna…

Dominic Leung is Executive Director of Strategy & Transformation at Monigle, a brand experience agency based in Denver and New York. Leung also leads Confessions of a CMO, where he has candid conversations with senior marketing leaders about the challenges they’re navigating right now…

A new UK company, Orison Screens, is preparing to launch a digital advertising network integrated into London black cabs later this year…

A new agreement between Channel 4 and Paramount brings together advertising sales for public service broadcasters (PSBs) Channel 4 and 5 for the first time, creating new opportunities for brand advertisers…

A first-of-its-kind IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.2bn this year…

Magnite launches agentic campaign with
Jellyfish appoints Seun Odeneye as

Ahead of the Brand & AI Safety Summit London 2026, which takes place on September 17, 2026, at Sea Containers London, NDA speaks to Rob Rasko, CEO, The 614 Group and President of The Brand Safety Summit to find out more…